---
title: "Best Apollo Alternatives and Competitors (2026)"
description: "Ken and 8 other Apollo alternatives, ranked with starting prices, free plans and who each fits, from vendor pricing pages checked Oct 17, 2026."
path: /alternatives/apollo
family: alternatives
updated: 2026-10-17
html: /alternatives/apollo
sources:
  - "/pricing"
  - "https://www.apollo.io/pricing"
  - "https://www.apollo.io/pricing/about-credits"
  - "https://knowledge.apollo.io/hc/en-us/articles/9527776320781-Review-Credit-Usage-in-Apollo"
  - "https://docs.apollo.io/reference/bulk-people-enrichment"
  - "https://www.apollo.io"
  - "https://snov.io/pricing"
  - "https://snov.io/email-warm-up"
  - "https://snov.io/integrations"
  - "https://www.amplemarket.com/pricing"
  - "https://www.amplemarket.com/multichannel-selling"
  - "https://www.amplemarket.com/social-selling"
  - "https://www.amplemarket.com/dialer"
  - "https://www.amplemarket.com/duo"
  - "https://www.amplemarket.com/duo-inbox"
  - "https://www.amplemarket.com/searcher"
  - "https://www.amplemarket.com/integrations"
  - "https://www.amplemarket.com/integrations/hubspot"
  - "https://www.amplemarket.com/domain-health-center"
  - "https://knowledge.amplemarket.com/articles/2128059926-building-sequences-with-amplemarket-mcp"
  - "https://knowledge.amplemarket.com/articles/9773376072-duo-inbox-a-detailed-guide"
  - "https://docs.amplemarket.com/webhooks/events/sequence-stage"
  - "https://www.lusha.com/pricing/"
  - "https://www.lusha.com/ai-assistants/"
  - "https://www.lusha.com/data/"
  - "https://www.lusha.com/engage/"
  - "https://www.lusha.com/waterfall-enrichment/"
  - "https://www.lusha.com/lusha-extension/"
  - "https://docs.lusha.com/user-guide/getting-started/how-credits-work-in-lusha"
  - "https://docs.lusha.com/user-guide/plans-and-upgrades/how-to-upgrade-your-plan"
  - "https://hunter.io/pricing"
  - "https://hunter.io/our-data"
  - "https://hunter.io/email-verifier"
  - "https://help.hunter.io/en/articles/6103281-what-are-the-possible-verification-statuses-for-an-email"
  - "https://hunter.io/api-documentation"
  - "https://hunter.io/integrations"
  - "https://hunter.io/cold-email-software"
  - "https://hunter.io/intent-data"
  - "https://hunter.io/data-platform"
  - "https://rocketreach.co/pricing"
  - "https://knowledgebase.rocketreach.co/hc/en-us/articles/23024457785243-What-are-RocketReach-Credits"
  - "https://knowledgebase.rocketreach.co/hc/en-us/articles/28936676766363-How-do-Unlimited-Lookup-plans-work"
  - "https://knowledgebase.rocketreach.co/hc/en-us/articles/229334008-How-is-a-contact-lookup-counted"
  - "https://knowledgebase.rocketreach.co/hc/en-us/articles/229376408-Does-RocketReach-Offer-a-Monthly-Subscription"
  - "https://rocketreach.co/resources/unlimitedcredits-faq/"
  - "https://rocketreach.co"
  - "https://www.zoominfo.com/pricing"
  - "https://www.zoominfo.com/free-trial"
  - "https://www.zoominfo.com/faqs/community-edition"
  - "https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost"
  - "https://gtm.ai/pricing"
  - "https://www.zoominfo.com/data"
  - "https://www.zoominfo.com/products/gtm-workspace"
  - "https://www.zoominfo.com/solutions/salesloft"
  - "https://www.zoominfo.com/llms.txt"
  - "https://seamless.ai/pricing"
  - "https://seamless.ai/customers/education/articles/seamless-ai-credit-and-license-types"
  - "https://seamless.ai/customers/education/articles/upgrading-or-canceling-your-account"
  - "https://seamless.ai/news/releases/seamless-api-rollout"
  - "https://seamless.ai/lp/faq"
  - "https://seamless.ai"
  - "https://seamless.ai/products/emailing"
  - "https://seamless.ai/products/buyer-intent-data"
  - "https://seamless.ai/customers/blog/products/how-much-does-seamless-ai-cost"
  - "https://www.clay.com/pricing"
  - "https://university.clay.com/docs/actions-data-credits"
  - "https://university.clay.com/docs/plans-and-billing"
  - "https://university.clay.com/docs/sequencer-faqs-and-best-practices"
  - "https://university.clay.com/docs/email-sequencer"
  - "https://university.clay.com/docs/webhook-integration-guide"
  - "https://university.clay.com/docs/http-api-integration-overview"
  - "https://university.clay.com/docs/formula-generator"
  - "https://university.clay.com/docs/enrichment-in-workflows"
facts:
  tools_ranked: "9"
  top_pick: "Ken"
  runner_up: "Snov.io"
  vendor_starting_price: "From $65 per seat a month, or $49 billed annually (Basic)"
  vendor_free_plan: "Yes"
  ken_starting_price: "Free, then Platform $200/month, or $160/month billed annually"
  prices_checked: "Oct 17, 2026"
---

# Best Apollo Alternatives (2026)

Ken (our product) is the top Apollo alternative for free search and no seat fees. Next: Snov.io for small teams that want data and campaigns, no seat fees, then Amplemarket for teams that want data, multichannel sequences and a dialer.

**Disclosure:** Ken is our product. We list it first, and every fact about other tools comes from their public pages on the date shown.

## Should You Switch From Apollo to Ken?

**In short:** Ken's view: switch if you want free search across 250M people and 24M companies, paying only for valid emails found; stay on Apollo if you want contact data, sequences, a dialer and meeting scheduling in one per-seat tool.

### Verdict

**Ken or Apollo?**

Ken's view: Ken Search has 250M people and 24M companies, search is free and you pay 1 credit ($0.02) only when a valid email is found, with no per-seat fee: Platform ($200/month) covers unlimited seats and workspaces, 200,000 sends and 5,000 credits a month. Apollo covers phone numbers, a browser extension and intent data, which Ken does not offer today.

**Pick Ken if:**

- you want to search 250M people and 24M companies free and pay 1 credit ($0.02) only when Ken finds a valid email
- you want the whole team on one plan: Platform is $200/month for unlimited seats and workspaces, with 200,000 sends and 5,000 credits a month
- you want to send the list as an email and LinkedIn campaign in the same product

**Pick Apollo if:**

- you want contact data, sequences, a dialer and meeting scheduling in one per-seat tool
- your reps need phone numbers and buyer intent topics next to emails
- you want a free plan with Salesforce or HubSpot sync to try before you buy

## Top Alternatives at a Glance

**In short:** Ken plus 8 tools that can replace Apollo, ranked. Ken is first because it is ours.

**Apollo alternatives compared**

| Tool | Best for | Starting price | Free plan | Key difference |
| --- | --- | --- | --- | --- |
| [Ken](/pricing) (ours) | Teams that want data and outbound on one plan, without seat fees | Free, then Platform $200/month, or $160/month billed annually | Yes - 1,000 credits once, no card | Search is free, a valid email costs 1 credit ($0.02), and Platform has no seat fees |
| [Snov.io](#snov-io) | Small teams that want data and campaigns, no seat fees | [From $39 a month, or $29.25 billed annually (Starter)](https://snov.io/pricing) | Yes - Free Trial plan that renews monthly: 50 credits, 100 recipients | Lead finder, email verification, warmup and campaigns come in one subscription, with unlimited team seats on every plan |
| [Amplemarket](#amplemarket) | Teams that want data, multichannel sequences and a dialer | [From $600 a month, billed annually (Startup)](https://www.amplemarket.com/pricing) | No - 7-day trial on Startup, requested with a company email; Growth and Elite start with a demo | Pairs a database of 200M+ business profiles with sequences across email, LinkedIn and phone, with the dialer on every plan |
| [Lusha](#lusha) | Reps who need verified phone numbers next to emails | [From $49.90 a month, or $37.45 billed annually (Starter)](https://www.lusha.com/pricing/) | Yes - Free plan with 40 credits a month, 1 seat, no card | Sells verified emails and phone numbers through a web workspace, a Chrome extension, an API and an MCP server, from one credit balance |
| [Hunter](#hunter) | Teams that need work emails and simple cold email | [From $49 a month, or $34 billed annually (Starter)](https://hunter.io/pricing) | Yes - Free plan with 50 credits a month, unlimited users and 1 sending account | Finds and verifies work emails and sends cold email Sequences, with unlimited users on every plan, Free included |
| [RocketReach](#rocketreach) | Reps and recruiters looking up contacts one at a time | [From $69 per seat a month, or $33 billed annually (Essentials)](https://rocketreach.co/pricing) | Yes - Free account with 5 lookups, no card | Uses a lookup credit only when it finds a verified email or phone number, and every plan includes sequences, the Chrome extension and API access |
| [ZoomInfo](#zoominfo) | Enterprise teams buying direct dials and intent data | [No public price (contact sales)](https://www.zoominfo.com/pricing) | Yes - ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card | Sells mobile and direct-dial numbers, buyer intent and website visitor tracking, mostly on annual contracts |
| [Seamless.AI](#seamless-ai) | Teams that want emails and phones for one credit | [No public price (contact sales)](https://seamless.ai/pricing) | Yes - Free plan with 50 credits that do not replenish, no card | One credit reveals a contact's emails, cell phones and direct dials together, and credits for invalid emails come back automatically |
| [Clay](#clay) | Ops teams that build enrichment workflows | [From $185 a month, or $167 billed annually (Launch)](https://www.clay.com/pricing) | Yes - Free plan: 500 Actions and 100 Data Credits a month | Enriches people and companies from 150+ data and AI providers and charges nothing when an enrichment returns no result |

Starting price is the lowest published paid plan or credit pack on each vendor's pricing page, checked Oct 17, 2026. Ken's prices come from Ken's pricing page.

## Why Do Teams Look for Apollo Alternatives?

**In short:** Per-seat pricing grows with every rep you add, and unused credits expire at the end of each billing cycle.

- Per-seat pricing grows with every rep you add. Priced per seat: $49 to $119 per seat a month on annual billing, and Organization needs 3 seats on an annual contract.
- Credits, including bought add-ons, expire at the end of each billing cycle.
- A phone number costs 8 credits from the same pool as emails.
- The two cheapest tiers cap daily sending. Free and Basic cap sending at 250 emails a day and 1 mailbox per user; unlimited sends start on Professional.

## 1. Ken

**In short:** Search is free, a valid email costs 1 credit ($0.02), and Platform has no seat fees.

Ken Search covers 250M people and 24M companies, searchable by title, seniority, company and location.

Best for: teams that want data and outbound on one plan, without seat fees.

Strengths:

- Search 250M people and 24M companies.
- Search is free; you pay only for valid emails found, 1 credit ($0.02) each.
- Company and person enrichment is free.
- Emails you upload or find with your own provider key cost nothing.
- Your AI agent can search the same database over MCP.
- Platform is $200/month for unlimited seats and workspaces, with 200,000 sends and 5,000 credits a month.

Limits:

- Counts are people and companies in Ken's database, not the whole market.
- Fair-use rate limits apply.
- Mobile and direct-dial numbers: No (work emails only).
- Browser extension: No.
- Buyer intent data: Coming (Signals).

Price: Free plan: 1,000 credits once, no card. Platform: $200/month, $180/month billed quarterly or $160/month billed annually, with 200,000 sends and 5,000 credits a month and unlimited seats and workspaces. 1 credit = $0.02. Ken Search: search and enrichment are free; emails Ken finds cost 1 credit each, only when found. Checked Oct 17, 2026.

- [Ken pricing](/pricing)
- [Ken vs Apollo.io](/compare/apollo)
- [Apollo.io pricing](/compare/apollo/pricing)

## 2. Snov.io

**In short:** Lead finder, email verification, warmup and campaigns come in one subscription, with unlimited team seats on every plan.

Lead finder, email verifier, warmup, email and LinkedIn campaigns and a small CRM in one subscription, priced by credits and recipients.

Best for: small teams that want data and campaigns, no seat fees.

Strengths:

- Unlimited team seats, senders, campaigns and follow-ups on every plan.
- Lead finder, 7-tier email verification, warmup and campaigns are in one subscription.
- Entry paid plan is Starter at $39 a month, or $29.25 a month billed yearly.
- Recipients are charged once per lead per billing period, and follow-ups are free.
- Built-in CRM with 20 pipelines and 10,000 active deals, plus two-way HubSpot and Pipedrive sync.

Limits:

- LinkedIn Automation is billed separately at $69 a month per account slot.
- Starter has 1,000 credits and 3 warm-up slots; the page prices a credit at 3.9 cents on Starter against about 0.9 cents on Pro M.
- Unused recipients expire after 30 days, and unused credits roll over only on annual plans.
- Phone numbers and data enrichment are a separate subscription at $0.02 per token.

Starting price: From $39 a month, or $29.25 billed annually (Starter). Free Trial plan that renews monthly: 50 credits, 100 recipients. Prices checked Oct 17, 2026 on Snov.io's pricing page.

- [Snov.io alternatives](/alternatives/snov-io)
- [Snov.io review](/reviews/snov-io)
- [Snov.io pricing page](https://snov.io/pricing)

## 3. Amplemarket

**In short:** Pairs a database of 200M+ business profiles with sequences across email, LinkedIn and phone, with the dialer on every plan.

Amplemarket is an AI sales platform for B2B sales teams that combines a database of 200M+ business profiles, multichannel sequences across email, LinkedIn and phone, and Duo AI assistants that draft outreach and replies.

Best for: teams that want data, multichannel sequences and a dialer.

Strengths:

- One sequence can mix email, phone calls and 7 LinkedIn step types, including follows, post likes and voice and video messages, with conditional branches by available contact data.
- Built-in B2B database of 200M+ business profiles with 70M+ updates a week; Startup includes 13,500 email credits and 600 phone credits per user a year.
- The outbound dialer is on every plan, and parallel dialing runs up to 5 lines at once as a step inside sequences.
- Duo Copilot scans for buying signals every 24 hours and drafts a multichannel sequence per lead for the rep to send or dismiss.
- Native two-way Salesforce and HubSpot sync with activity logging, plus email warmup and domain health monitoring for connected mailboxes.

Limits:

- No monthly billing: Startup is $600 a month on an annual term, and Growth and Elite are custom-quoted.
- Startup includes 2 users; extra users cost more at a price the page does not publish.
- Duo Voice starts on Growth, Duo Inbox is an add-on on Growth and included on Elite, and SSO needs Elite.
- Duo Inbox drafts every reply for a rep to send; the product page says nothing is sent automatically.

Starting price: From $600 a month, billed annually (Startup). 7-day trial on Startup, requested with a company email; Growth and Elite start with a demo. Prices checked Oct 17, 2026 on Amplemarket's pricing page.

- [Amplemarket pricing](/compare/amplemarket/pricing)
- [Amplemarket pricing page](https://www.amplemarket.com/pricing)

## 4. Lusha

**In short:** Sells verified emails and phone numbers through a web workspace, a Chrome extension, an API and an MCP server, from one credit balance.

Lusha is a B2B contact data platform that sells verified emails and phone numbers through a web workspace, a Chrome extension, an API and an MCP server, used by sales, marketing, RevOps and recruiting teams.

Best for: reps who need verified phone numbers next to emails.

Strengths:

- Phone data: Lusha says it has 117M+ verified phone numbers and states 85% US and 86% global phone accuracy.
- Says it has 515M+ verified business contacts and 29M+ companies, with 98% stated email accuracy.
- One credit balance works across the Workspace, the Chrome extension, the API and an MCP server for Claude and ChatGPT.
- Free plan with 40 credits a month and no card, including the Chrome extension and the HubSpot and Salesforce integrations.
- Monthly plans roll unused credits over, up to twice the monthly limit.

Limits:

- A phone number costs 5 credits, so the 400 credits on Starter cover 80 phone reveals a month.
- Seats are capped per plan: Starter has 1, Pro includes 2 (up to 10) and Premium 5 (up to 25). Unlimited seats need the custom Scale plan.
- Annual plans reset unused credits at the end of the year.
- The API has strict rate limits on Free and Starter; full API access starts on Pro.

Starting price: From $49.90 a month, or $37.45 billed annually (Starter). Free plan with 40 credits a month, 1 seat, no card. Prices checked Oct 17, 2026 on Lusha's pricing page.

- [Lusha alternatives](/alternatives/lusha)
- [Lusha pricing](/compare/lusha/pricing)
- [Lusha pricing page](https://www.lusha.com/pricing/)

## 5. Hunter

**In short:** Finds and verifies work emails and sends cold email Sequences, with unlimited users on every plan, Free included.

Hunter is an email finder and verifier with a B2B lead database and built-in cold email Sequences, sold on plans with unlimited users.

Best for: teams that need work emails and simple cold email.

Strengths:

- Unlimited users on every plan, including Free, sharing one credit pool.
- Charges only for results: no credit when the Email Finder finds nothing or a verification comes back unknown.
- Email finder, verifier and Sequences (cold email from Gmail, Outlook or SMTP/IMAP) in one plan, from $34 a month billed yearly.
- Says it has indexed 150M professional email addresses, and Domain Search shows where and when each address was found.
- API, MCP server, Chrome, Firefox and Edge extensions and a Google Sheets add-on on every plan.

Limits:

- Its pricing and data pages list email addresses only, with no mobile or direct-dial numbers.
- On monthly plans, credits reset each month and do not roll over.
- Free Sequences send from one email account, without link tracking, SMTP/IMAP, A/B testing or account rotation.
- Accept-all addresses cannot always be confirmed: Hunter verifies them only with several major email providers.

Starting price: From $49 a month, or $34 billed annually (Starter). Free plan with 50 credits a month, unlimited users and 1 sending account. Prices checked Oct 17, 2026 on Hunter's pricing page.

- [Hunter alternatives](/alternatives/hunter)
- [Hunter pricing](/compare/hunter/pricing)
- [Hunter pricing page](https://hunter.io/pricing)

## 6. RocketReach

**In short:** Uses a lookup credit only when it finds a verified email or phone number, and every plan includes sequences, the Chrome extension and API access.

RocketReach is a contact lookup tool that finds verified emails and phone numbers for professionals, used by sellers and recruiters through its web app, Chrome extension, API and MCP server.

Best for: reps and recruiters looking up contacts one at a time.

Strengths:

- Says it finds email, phone and social media for 700M+ professionals.
- Annual plans include unlimited lookups under a 10,000-a-month fair use cap, from $33 a month billed annually ($399 a year).
- A lookup credit is used only when a verified email or phone number is found, and never twice for the same profile.
- Unused lookups on monthly plans roll over for up to 12 months while the subscription is active.
- Every plan includes sequences, an AI email writer, Autopilot, the Chrome extension, MCP and API access.

Limits:

- Annual plans cap exports at 1,200, 3,600 or 20,000 a year, and CSV downloads, list uploads, CRM syncs, API and MCP calls all use export credits.
- Essentials is email only; phone numbers start on Pro at $119 a month, or $75 a month billed annually.
- CRM integrations start on Pro, and intent data, SSO and Salesforce custom mapping are Ultimate only.
- Free accounts get 5 lookups in total, not a monthly allowance.

Starting price: From $69 per seat a month, or $33 billed annually (Essentials). Free account with 5 lookups, no card. Prices checked Oct 17, 2026 on RocketReach's pricing page.

- [RocketReach alternatives](/alternatives/rocketreach)
- [RocketReach pricing](/compare/rocketreach/pricing)
- [RocketReach review](/reviews/rocketreach)
- [RocketReach pricing page](https://rocketreach.co/pricing)

## 7. ZoomInfo

**In short:** Sells mobile and direct-dial numbers, buyer intent and website visitor tracking, mostly on annual contracts.

ZoomInfo is a go-to-market data platform that sells B2B contact and company data, mobile and direct-dial numbers, buyer intent and sales workflows to sales, marketing and RevOps teams, mostly on annual contracts.

Best for: enterprise teams buying direct dials and intent data.

Strengths:

- Says it has 500M+ professional profiles and 135M+ direct-dial numbers, with mobile numbers and business emails from the entry Professional package.
- Buyer intent across 4,500+ topics plus website visitor tracking on Copilot Advanced and up.
- A permanent free tier, ZoomInfo Lite, with 10 credits a month, the Chrome extension and WebSights Lite.
- Pay-as-you-go API, MCP and CLI access through GTM AI with published per-credit prices and free search and lookup.

Limits:

- No public prices for Professional, Copilot Advanced or Copilot Enterprise; every quote goes through sales.
- Paid plans are annual contracts with a minimum seat count; ZoomInfo says there is no standard monthly option.
- Intent data, website visitors and workflows start at Copilot Advanced, and Streaming Intent costs extra.
- The free Lite tier gives 10 credits a month and is closed to current or past paid customers.

Starting price: No public price (contact sales). ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card. Prices checked Oct 17, 2026 on ZoomInfo's pricing page.

- [Ken vs ZoomInfo](/compare/zoominfo)
- [ZoomInfo alternatives](/alternatives/zoominfo)
- [ZoomInfo pricing](/compare/zoominfo/pricing)
- [ZoomInfo pricing page](https://www.zoominfo.com/pricing)

## 8. Seamless.AI

**In short:** One credit reveals a contact's emails, cell phones and direct dials together, and credits for invalid emails come back automatically.

Seamless.AI is a real-time search engine for B2B emails, cell phones and direct dials with built-in emailing, sold to sales teams through custom quotes.

Best for: teams that want emails and phones for one credit.

Strengths:

- Says it has 1.8B+ verified business emails and 414M+ phone numbers.
- One credit reveals a contact's emails, cell phones and direct dials together, with no separate phone price.
- Credits for invalid emails come back automatically, without a refund request.
- API access is included on every plan, Free too, and draws from the plan's existing credits.
- Native Salesforce, HubSpot and Microsoft Dynamics integrations, plus a Chrome extension.

Limits:

- No public prices: the pricing page redirects to a demo form, so every quote goes through sales.
- The Free plan's 50 credits do not replenish.
- Subscriptions auto-renew, and cancelling needs a request at least 60 days before renewal plus a meeting with Customer Success.
- Basic licenses include 250 credits a month, so high-volume research needs Pro or bulk credits.

Starting price: No public price (contact sales). Free plan with 50 credits that do not replenish, no card. Prices checked Oct 17, 2026 on Seamless.AI's pricing page.

- [Seamless.AI alternatives](/alternatives/seamless-ai)
- [Seamless.AI pricing](/compare/seamless-ai/pricing)
- [Seamless.AI review](/reviews/seamless-ai)
- [Seamless.AI pricing page](https://seamless.ai/pricing)

## 9. Clay

**In short:** Enriches people and companies from 150+ data and AI providers and charges nothing when an enrichment returns no result.

Clay is a GTM data platform where sales, marketing and GTM ops teams enrich companies and people from 150+ data and AI providers in tables and workflows, then push the results to CRMs, ad platforms or its own email sequencer.

Best for: ops teams that build enrichment workflows.

Strengths:

- Every plan, Free included, has unlimited seats and tables, multi-provider waterfalls and the Claygent AI research agent.
- Connects to 150+ data and AI providers, and charges no Actions or Data Credits when an enrichment returns no result.
- You can bring your own data provider and AI keys: those runs skip Data Credits and use 1 Action each.
- Launch adds job change, company news and social listening signals, plus an email sequencer that sends from Google Workspace, Microsoft 365 or SMTP accounts.
- Growth syncs with CRMs and data warehouses, calls any HTTP API and receives data through webhooks.

Limits:

- HTTP API calls, webhooks and CRM integrations start at Growth: $495 a month billed monthly or $446 a month billed annually.
- Billing runs on two meters: Actions reset each cycle and cannot be topped up, and Data Credit top-ups cost a 30% premium.
- The Sequencer is email only, with up to 4 emails per sequence and no LinkedIn, dialer or manual task steps.
- Each webhook source accepts 50,000 submissions; only Enterprise can auto-delete rows so one webhook keeps receiving data.

Starting price: From $185 a month, or $167 billed annually (Launch). Free plan: 500 Actions and 100 Data Credits a month. Prices checked Oct 17, 2026 on Clay's pricing page.

- [Ken vs Clay](/compare/clay)
- [Clay pricing](/compare/clay/pricing)
- [Clay review](/reviews/clay)
- [Clay pricing page](https://www.clay.com/pricing)

## How Did We Pick and Rank These Tools?

**In short:** Ken is first because it is ours. The others can replace Apollo, ranked in Ken's view on the criteria below, with facts from each vendor's public pages on the dates shown.

- Coverage of your market: run a sample search on your real ICP before you buy.
- What one credit buys, whether you pay for missing or invalid data, and whether credits expire.
- Seat pricing: a fee per user or one plan for the whole team.
- Whether emails are verified before you pay for them.
- Phone data: included, extra credits or not offered.
- What happens after the list: CRM sync, export limits and built-in outreach.
- Facts come from each vendor's public pages on the dates shown in Sources.
- We did not test these tools hands-on, and we do not copy third-party ratings.

## FAQ

### What is the best Apollo alternative?

Ken (our product) is the top Apollo alternative for free search and no seat fees. Next: Snov.io for small teams that want data and campaigns, no seat fees, then Amplemarket for teams that want data, multichannel sequences and a dialer.

### What is the best free Apollo alternative?

Ken's Free plan gives 1,000 credits once, no card. Of the others, Lusha's Free plan gives 40 credits a month with no card, Hunter's Free plan gives 50 credits a month with unlimited users, and Snov.io's Trial plan renews monthly with 50 credits.

### Is there a cheaper alternative to Apollo?

Apollo charges per seat. Snov.io Starter is $39 a month with unlimited team seats, and Hunter starts at $34 a month billed yearly with unlimited users, so both list below Apollo Basic, which is $65 per seat a month or $49 billed annually. For comparison, Ken's Platform plan is $200/month ($160/month billed annually) for unlimited seats. Ken Search: search and enrichment are free; emails Ken finds cost 1 credit each, only when found.

### Which Apollo alternatives include phone numbers?

Lusha, ZoomInfo, Seamless.AI, RocketReach and Amplemarket all sell phone data. Lusha charges 5 credits per phone number, Seamless.AI reveals emails and phones for one credit, and RocketReach starts phone numbers on Pro.

### Is Clay an Apollo alternative?

Partly. Clay replaces Apollo's data side, with enrichment from 150+ providers and an email sequencer. Its sequencer is email only, with up to 4 emails per sequence and no dialer.

## Do this in Ken

### Find the Same Contacts in Ken Search

Ken Search covers 250M people and 24M companies, searchable by title, seniority, company and location.

1. Search people by title, seniority, company and location. Searching is free.
2. Find valid emails at 1 credit ($0.02) each, charged only when found.
3. Add the list to an email and LinkedIn campaign.

- Link: [Find the Same Contacts in Ken Search](/waitlist)
- API: `POST /v1/search/people`
- MCP tool: `search_search_people`
- Cost: Search and enrichment are free; emails Ken finds cost 1 credit each, only when found

## Related

- [All software alternatives](/alternatives)
- [Ken vs Apollo.io](/compare/apollo)
- [Apollo.io pricing](/compare/apollo/pricing)
- [Apollo.io review](/reviews/apollo)
- [ZoomInfo alternatives](/alternatives/zoominfo)
- [RocketReach alternatives](/alternatives/rocketreach)
- [Lusha alternatives](/alternatives/lusha)
- [Seamless.AI alternatives](/alternatives/seamless-ai)
- [Snov.io alternatives](/alternatives/snov-io)
- [Hunter alternatives](/alternatives/hunter)
- [Ken pricing](/pricing)
- [Ken features](/features)

## Sources

| Source | URL | Checked |
| --- | --- | --- |
| Ken pricing | /pricing | 2026-10-17 |
| Apollo.io pricing | https://www.apollo.io/pricing | 2026-10-17 |
| Apollo.io: About Apollo credits | https://www.apollo.io/pricing/about-credits | 2026-10-17 |
| Apollo knowledge base: Review credit usage in Apollo | https://knowledge.apollo.io/hc/en-us/articles/9527776320781-Review-Credit-Usage-in-Apollo | 2026-10-17 |
| Apollo API docs: Bulk people enrichment (credit usage) | https://docs.apollo.io/reference/bulk-people-enrichment | 2026-10-17 |
| Apollo.io homepage | https://www.apollo.io | 2026-10-17 |
| Snov.io pricing page | https://snov.io/pricing | 2026-10-17 |
| Snov.io email warmup page | https://snov.io/email-warm-up | 2026-10-17 |
| Snov.io integrations page | https://snov.io/integrations | 2026-10-17 |
| Amplemarket pricing page | https://www.amplemarket.com/pricing | 2026-10-17 |
| Amplemarket multichannel sequences page | https://www.amplemarket.com/multichannel-selling | 2026-10-17 |
| Amplemarket social automation page | https://www.amplemarket.com/social-selling | 2026-10-17 |
| Amplemarket Parallel Dialer page | https://www.amplemarket.com/dialer | 2026-10-17 |
| Amplemarket Duo Copilot page | https://www.amplemarket.com/duo | 2026-10-17 |
| Amplemarket Duo Inbox page | https://www.amplemarket.com/duo-inbox | 2026-10-17 |
| Amplemarket Searcher page | https://www.amplemarket.com/searcher | 2026-10-17 |
| Amplemarket integrations page | https://www.amplemarket.com/integrations | 2026-10-17 |
| Amplemarket HubSpot integration page | https://www.amplemarket.com/integrations/hubspot | 2026-10-17 |
| Amplemarket Domain Health Center page | https://www.amplemarket.com/domain-health-center | 2026-10-17 |
| Amplemarket help center: building sequences with the MCP | https://knowledge.amplemarket.com/articles/2128059926-building-sequences-with-amplemarket-mcp | 2026-10-17 |
| Amplemarket help center: Duo Inbox guide | https://knowledge.amplemarket.com/articles/9773376072-duo-inbox-a-detailed-guide | 2026-10-17 |
| Amplemarket API docs: sequence stage types | https://docs.amplemarket.com/webhooks/events/sequence-stage | 2026-10-17 |
| Lusha pricing | https://www.lusha.com/pricing/ | 2026-10-17 |
| Lusha facts for AI assistants | https://www.lusha.com/ai-assistants/ | 2026-10-17 |
| Lusha data | https://www.lusha.com/data/ | 2026-10-17 |
| Lusha Engage | https://www.lusha.com/engage/ | 2026-10-17 |
| Lusha Data Waterfall | https://www.lusha.com/waterfall-enrichment/ | 2026-10-17 |
| Lusha Chrome extension | https://www.lusha.com/lusha-extension/ | 2026-10-17 |
| Lusha docs: how credits work | https://docs.lusha.com/user-guide/getting-started/how-credits-work-in-lusha | 2026-10-17 |
| Lusha docs: how to upgrade your plan | https://docs.lusha.com/user-guide/plans-and-upgrades/how-to-upgrade-your-plan | 2026-10-17 |
| Hunter pricing | https://hunter.io/pricing | 2026-10-17 |
| Hunter: our data | https://hunter.io/our-data | 2026-10-17 |
| Hunter Email Verifier | https://hunter.io/email-verifier | 2026-10-17 |
| Hunter help: verification statuses | https://help.hunter.io/en/articles/6103281-what-are-the-possible-verification-statuses-for-an-email | 2026-10-17 |
| Hunter API documentation | https://hunter.io/api-documentation | 2026-10-17 |
| Hunter integrations | https://hunter.io/integrations | 2026-10-17 |
| Hunter Sequences | https://hunter.io/cold-email-software | 2026-10-17 |
| Hunter Signals | https://hunter.io/intent-data | 2026-10-17 |
| Hunter Data Platform | https://hunter.io/data-platform | 2026-10-17 |
| RocketReach pricing | https://rocketreach.co/pricing | 2026-10-17 |
| RocketReach help: What are RocketReach credits? | https://knowledgebase.rocketreach.co/hc/en-us/articles/23024457785243-What-are-RocketReach-Credits | 2026-10-17 |
| RocketReach help: How do Unlimited Lookup plans work? | https://knowledgebase.rocketreach.co/hc/en-us/articles/28936676766363-How-do-Unlimited-Lookup-plans-work | 2026-10-17 |
| RocketReach help: How is a contact lookup counted? | https://knowledgebase.rocketreach.co/hc/en-us/articles/229334008-How-is-a-contact-lookup-counted | 2026-10-17 |
| RocketReach help: Does RocketReach offer a monthly subscription? | https://knowledgebase.rocketreach.co/hc/en-us/articles/229376408-Does-RocketReach-Offer-a-Monthly-Subscription | 2026-10-17 |
| RocketReach: Unlimited credits FAQ | https://rocketreach.co/resources/unlimitedcredits-faq/ | 2026-10-17 |
| RocketReach homepage | https://rocketreach.co | 2026-10-17 |
| ZoomInfo pricing | https://www.zoominfo.com/pricing | 2026-10-17 |
| ZoomInfo free trial | https://www.zoominfo.com/free-trial | 2026-10-17 |
| ZoomInfo Lite FAQs | https://www.zoominfo.com/faqs/community-edition | 2026-10-17 |
| ZoomInfo blog: how much does ZoomInfo cost | https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost | 2026-10-17 |
| GTM AI pricing (ZoomInfo) | https://gtm.ai/pricing | 2026-10-17 |
| ZoomInfo data | https://www.zoominfo.com/data | 2026-10-17 |
| ZoomInfo GTM Workspace | https://www.zoominfo.com/products/gtm-workspace | 2026-10-17 |
| ZoomInfo and Salesloft | https://www.zoominfo.com/solutions/salesloft | 2026-10-17 |
| ZoomInfo llms.txt | https://www.zoominfo.com/llms.txt | 2026-10-17 |
| Seamless.AI pricing | https://seamless.ai/pricing | 2026-10-17 |
| Seamless.AI: Credit and license types | https://seamless.ai/customers/education/articles/seamless-ai-credit-and-license-types | 2026-10-17 |
| Seamless.AI: Upgrading or canceling your account | https://seamless.ai/customers/education/articles/upgrading-or-canceling-your-account | 2026-10-17 |
| Seamless.AI: API available on every plan | https://seamless.ai/news/releases/seamless-api-rollout | 2026-10-17 |
| Seamless.AI FAQ | https://seamless.ai/lp/faq | 2026-10-17 |
| Seamless.AI homepage | https://seamless.ai | 2026-10-17 |
| Seamless.AI Emailing | https://seamless.ai/products/emailing | 2026-10-17 |
| Seamless.AI Buyer Intent | https://seamless.ai/products/buyer-intent-data | 2026-10-17 |
| Seamless.AI pricing blog post | https://seamless.ai/customers/blog/products/how-much-does-seamless-ai-cost | 2026-10-17 |
| Clay pricing | https://www.clay.com/pricing | 2026-10-17 |
| Clay docs: Actions and Data Credits | https://university.clay.com/docs/actions-data-credits | 2026-10-17 |
| Clay docs: plans and billing | https://university.clay.com/docs/plans-and-billing | 2026-10-17 |
| Clay docs: Sequencer FAQs and best practices | https://university.clay.com/docs/sequencer-faqs-and-best-practices | 2026-10-17 |
| Clay docs: table-based campaigns | https://university.clay.com/docs/email-sequencer | 2026-10-17 |
| Clay docs: webhooks | https://university.clay.com/docs/webhook-integration-guide | 2026-10-17 |
| Clay docs: HTTP API | https://university.clay.com/docs/http-api-integration-overview | 2026-10-17 |
| Clay docs: formulas | https://university.clay.com/docs/formula-generator | 2026-10-17 |
| Clay docs: enrichment in Workflows | https://university.clay.com/docs/enrichment-in-workflows | 2026-10-17 |

## Changelog

- 2026-10-17: Page published.