{"currency":"USD","summary":"Two ways to buy Kenso. Free and Kenso Platform ($200 a month) are self-serve: you run the campaigns. Done for you: our team runs your outbound and you pay contact fees ($500 a month minimum) plus a fixed price per result.","links":{"pricing_page":"https://ken.so/pricing","done_for_you_page":"https://ken.so/done-for-you","pricing_markdown":"https://ken.so/pricing.md","done_for_you_markdown":"https://ken.so/done-for-you.md","estimate":"https://ken.so/api/pricing/estimate","estimate_example":"https://ken.so/api/pricing/estimate?result=meeting&acv=25000&customers=40","openapi":"https://ken.so/api/pricing/openapi.json","exact_quote":"https://ken.so/done-for-you#quote","self_serve":"https://ken.so/pricing#kenso-platform","book_a_call":"https://cal.com/cristian-frunze/demo"},"self_serve":{"plans":[{"id":"free","name":"Free","price_usd":0,"card_required":false,"credits_once":1000,"sign_up_url":"https://app.ken.so/get-started"},{"id":"platform","name":"Kenso Platform","billing":[{"period":"monthly","months":1,"billed_usd":200,"per_month_usd":200,"discount_percent":0,"sign_up_url":"https://app.ken.so/get-started?plan=platform&period=monthly"},{"period":"quarterly","months":3,"billed_usd":540,"per_month_usd":180,"discount_percent":10,"sign_up_url":"https://app.ken.so/get-started?plan=platform&period=quarterly"},{"period":"annual","months":12,"billed_usd":1920,"per_month_usd":160,"discount_percent":20,"sign_up_url":"https://app.ken.so/get-started?plan=platform&period=annual"}],"included_per_month":{"sends":200000,"credits":5000,"campaign_builds":1},"unlimited":["Contacts","Workflows","Seats (users)","Workspaces","Your own inboxes and domains","Basic warmup","Kenso database search, company and person enrichment (emails Ken finds cost 1 credit each)","Email verification of uploaded lists","Support, onboarding and workspace-setup agents","Emails you upload or find with your own provider key"],"fair_use":"Fair-use rate limits apply."}],"credits":{"usd_per_credit":0.02,"credits_per_usd":50,"pack":{"credits":1000,"usd":20},"rate_card":[{"action":"email_found","group":"data_ai","label":"Valid email found","unit":"per valid email found","unit_size":1,"credits":1,"usd":0.02,"billing":"per_use","price":"1 credit ($0.02)","note":"Success only. Uploaded emails and emails found with your own provider key are free."},{"action":"ai_qualification","group":"data_ai","label":"AI qualification","unit":"per 1,000 contact rows qualified","unit_size":1000,"credits":50,"usd":1,"billing":"per_use","price":"50 credits ($1)","note":"Segmentation and scoring included."},{"action":"ai_personalization","group":"data_ai","label":"AI personalization","unit":"per 1,000 contact rows personalized","unit_size":1000,"credits":300,"usd":6,"billing":"per_use","price":"300 credits ($6)","note":"Includes custom AI flows and AI variables."},{"action":"campaign_build","group":"data_ai","label":"AI Campaign build","unit":"per $1 of model spend","unit_size":1,"credits":100,"usd":2,"billing":"per_use","price":"100 credits ($2)","note":"2x model cost. Paid plans get 1 free build per billing month (up to $5 of model cost). A typical build is about 150 credits ($3)."},{"action":"reply_assist","group":"data_ai","label":"Reply assist","unit":"per $1 of model spend","unit_size":1,"credits":100,"usd":2,"billing":"per_use","price":"100 credits ($2)","note":"2x model cost, capped per run."},{"action":"autonomous_reply","group":"data_ai","label":"Autonomous reply agent","unit":"per $1 of model spend","unit_size":1,"credits":100,"usd":2,"billing":"per_use","price":"100 credits ($2)","note":"2x model cost, capped per run."},{"action":"extra_sends","group":"sending","label":"Extra sends","unit":"per 1,000 sends beyond the 200,000 included","unit_size":1000,"credits":25,"usd":0.5,"billing":"per_use","price":"25 credits ($0.50)","note":"On Free, every send."},{"action":"studio_link","group":"data_ai","label":"Studio page","unit":"per published page","unit_size":1,"credits":1,"usd":0.02,"billing":"per_use","price":"1 credit ($0.02)","note":"Person links are free."},{"action":"ken_inbox_monthly","group":"infra","label":"Kenso inbox (Google or Outlook)","unit":"per inbox per month","unit_size":1,"credits":200,"usd":4,"billing":"monthly","price":"200 credits ($4)"},{"action":"prewarmed_inbox","group":"infra","label":"Prewarmed inbox","unit":"per inbox, one time","unit_size":1,"credits":300,"usd":6,"billing":"one_time","price":"300 credits ($6)","note":"Surcharge on top of the monthly inbox price."},{"action":"azure_domain_monthly","group":"infra","label":"Azure domain","unit":"per domain per month","unit_size":1,"credits":2500,"usd":50,"billing":"monthly","price":"2,500 credits ($50)","note":"Up to 50 inboxes per domain."},{"action":"smtp_domain_monthly","group":"infra","label":"Kenso SMTP domain","unit":"per domain per month","unit_size":1,"credits":1500,"usd":30,"billing":"monthly","price":"1,500 credits ($30)"},{"action":"domain_registration","group":"infra","label":"Domain registration","unit":"per domain, year 1","unit_size":1,"credits":null,"usd":null,"billing":"one_time","price":"Registrar price + 3%, rounded up to the dollar, x 50 credits","note":"Paid upfront in credits, no refunds."},{"action":"domain_renewal","group":"infra","label":"Domain renewal","unit":"per domain, each anniversary","unit_size":1,"credits":null,"usd":null,"billing":"yearly","price":"Registrar price + 3%, rounded up to the dollar, x 50 credits","note":"Same formula on the renewal price."},{"action":"linkedin_account_monthly","group":"infra","label":"LinkedIn account","unit":"per connected account per month","unit_size":1,"credits":1500,"usd":30,"billing":"monthly","price":"1,500 credits ($30)"}]}},"done_for_you":{"name":"Done for you","summary":"Our team builds lists, writes copy, sends and handles replies. You pay a small fee per contact, plus a fixed price for every held meeting with a buyer in your ICP.","how_priced":"Contact fees plus a fixed price per result. Contact fees: Accounts contacts: $0.50 each in their first month, then $0.10 for each month they stay on your accounts page. They get full enrichment, signals and a custom Studio page. We never bill more of them than the volume we agree on the pricing call. Campaign leads: $0.05 each, charged once, in the month we first reach them by email, LinkedIn or call. A contact never pays both. The minimum is $500 a month, on contact fees only. Results come on top. The term is 3 months, and the first 3 months' minimum, $1,500, is paid upfront. No domain fee. Results: the price per result is set by the result type, your deal size, your fit tier and, for meetings and replies, who it is with. The table is the decision-maker price. An influencer is 50% of the decision-maker price, taken before rounding, with a $75 minimum on a meeting. A positive reply is 25% of the same cell (so an influencer's reply is priced from the influencer cell), $75 minimum. Signups are not split by role. Each offer you sell gets its own rate card, priced by what a customer of each size pays you. The fit tier comes from a scan of your site in the quote at https://ken.so/done-for-you#quote; /api/pricing/estimate returns the price at every tier without it. The table price is the price: the call checks deal size and fit, not the price.","contact_fees":{"accounts_contacts":{"what":"Full enrichment, signals and a custom Studio page.","first_month_usd_per_1000":500,"first_month_usd_per_contact":0.5,"later_month_usd_per_1000":100,"later_month_usd_per_contact":0.1,"billed":"$0.50 each in their first month, then $0.10 for each month they stay on your accounts page. They get full enrichment, signals and a custom Studio page. We never bill more of them than the volume we agree on the pricing call."},"campaign_leads":{"what":"Contacts we reach by email, LinkedIn or call.","usd_per_1000":50,"usd_per_contact":0.05,"billed":"$0.05 each, charged once, in the month we first reach them by email, LinkedIn or call."},"never_both":true,"never_both_note":"A contact never pays both.","min_usd_per_month":500,"minimum_covers":"Contact fees only; results are charged on top.","min_months":3,"upfront_months":3,"min_upfront_usd":1500,"domain_fee_usd":0,"terms":"The term is 3 months, and the first 3 months' minimum, $1,500, is paid upfront. No domain fee."},"role_multipliers":{"decision_maker":1,"influencer":0.5},"meeting_price_minimum_usd":75,"reply_price_minimum_usd":75,"rate_card_note":"Each offer you sell gets its own rate card, priced by what a customer of each size pays you.","eligibility":{"min_paying_customers":10,"min_first_year_deal_usd":2500,"min_plan_per_month_usd":100,"max_months_to_close":6,"min_fit_score":45},"fit_tiers":[{"id":"strong","label":"Strong fit","fit_score":"75+","multiplier":0.85},{"id":"good","label":"Good fit","fit_score":"60-74","multiplier":1},{"id":"fair","label":"Fair fit","fit_score":"45-59","multiplier":1.25}],"fit_score":{"checks":[{"key":"proof","name":"Proof with your buyers","weight":25,"looks_at":"Customer logos, case studies and reviews from the buyers we'd email."},{"key":"offer","name":"Offer and first step","weight":15,"looks_at":"A first step that needs no call: a free audit, benchmark, trial or tool."},{"key":"reach","name":"Buyers we can reach","weight":15,"looks_at":"How many of your buyers are in our data, or on your own list."},{"key":"pain","name":"Pain and budget","weight":15,"looks_at":"How costly the problem is, in lost revenue, fines or hours."},{"key":"inbox","name":"Inbox competition","weight":10,"looks_at":"How many cold pitches your buyers already get."},{"key":"ready","name":"Sales readiness","weight":10,"looks_at":"Someone takes meetings fast, with booking and a CRM in place."},{"key":"track","name":"Outbound track record","weight":10,"looks_at":"Numbers from outbound you've run before."}],"scoring":"Each check scores 0-5. Score = points on known checks / weight of known checks x 100. Checks we can't confirm are left out; if the known checks weigh under 60 of 100, we price on a call."},"results":[{"id":"meeting","label":"Held meeting","for":"For B2B companies that close on a sales call","what_counts":"You pay only for meetings that happen, with buyers that match your ICP. No-shows are free.","priced_on":"first_year_deal_usd","has_role_prices":true,"price_range_usd":{"min":75,"max":1900},"prices":[{"band":"$2,500 - $4,999","from_usd":2500,"to_usd":4999,"strong_usd":100,"good_usd":125,"fair_usd":150,"influencer_strong_usd":75,"influencer_good_usd":75,"influencer_fair_usd":75},{"band":"$5,000 - $9,999","from_usd":5000,"to_usd":9999,"strong_usd":250,"good_usd":300,"fair_usd":400,"influencer_strong_usd":125,"influencer_good_usd":150,"influencer_fair_usd":200},{"band":"$10,000 - $19,999","from_usd":10000,"to_usd":19999,"strong_usd":400,"good_usd":450,"fair_usd":550,"influencer_strong_usd":200,"influencer_good_usd":225,"influencer_fair_usd":275},{"band":"$20,000 - $34,999","from_usd":20000,"to_usd":34999,"strong_usd":500,"good_usd":600,"fair_usd":750,"influencer_strong_usd":250,"influencer_good_usd":300,"influencer_fair_usd":400},{"band":"$35,000 - $59,999","from_usd":35000,"to_usd":59999,"strong_usd":750,"good_usd":900,"fair_usd":1150,"influencer_strong_usd":400,"influencer_good_usd":450,"influencer_fair_usd":550},{"band":"$60,000 - $99,999","from_usd":60000,"to_usd":99999,"strong_usd":1000,"good_usd":1200,"fair_usd":1500,"influencer_strong_usd":500,"influencer_good_usd":600,"influencer_fair_usd":750},{"band":"$100,000+","from_usd":100000,"to_usd":null,"strong_usd":1300,"good_usd":1500,"fair_usd":1900,"influencer_strong_usd":650,"influencer_good_usd":750,"influencer_fair_usd":950}]},{"id":"reply","label":"Positive reply","for":"For agencies that run their own sales calls","what_counts":"You pay when a buyer that matches your ICP replies with interest. You run the call yourself.","priced_on":"first_year_deal_usd","has_role_prices":true,"price_range_usd":{"min":75,"max":475},"prices":[{"band":"$2,500 - $4,999","from_usd":2500,"to_usd":4999,"strong_usd":75,"good_usd":75,"fair_usd":75,"influencer_strong_usd":75,"influencer_good_usd":75,"influencer_fair_usd":75},{"band":"$5,000 - $9,999","from_usd":5000,"to_usd":9999,"strong_usd":75,"good_usd":75,"fair_usd":100,"influencer_strong_usd":75,"influencer_good_usd":75,"influencer_fair_usd":75},{"band":"$10,000 - $19,999","from_usd":10000,"to_usd":19999,"strong_usd":100,"good_usd":125,"fair_usd":150,"influencer_strong_usd":75,"influencer_good_usd":75,"influencer_fair_usd":75},{"band":"$20,000 - $34,999","from_usd":20000,"to_usd":34999,"strong_usd":125,"good_usd":150,"fair_usd":200,"influencer_strong_usd":75,"influencer_good_usd":75,"influencer_fair_usd":100},{"band":"$35,000 - $59,999","from_usd":35000,"to_usd":59999,"strong_usd":200,"good_usd":225,"fair_usd":275,"influencer_strong_usd":100,"influencer_good_usd":125,"influencer_fair_usd":150},{"band":"$60,000 - $99,999","from_usd":60000,"to_usd":99999,"strong_usd":250,"good_usd":300,"fair_usd":375,"influencer_strong_usd":125,"influencer_good_usd":150,"influencer_fair_usd":200},{"band":"$100,000+","from_usd":100000,"to_usd":null,"strong_usd":325,"good_usd":375,"fair_usd":475,"influencer_strong_usd":150,"influencer_good_usd":200,"influencer_fair_usd":225}]},{"id":"signup","label":"Activated signup","for":"For products with a free plan or trial","what_counts":"You pay when a signup from your ICP activates (first real use, as you define it).","priced_on":"plan_per_month_usd","has_role_prices":false,"price_range_usd":{"min":25,"max":375},"prices":[{"band":"$100 - $249","from_usd":100,"to_usd":249,"strong_usd":25,"good_usd":30,"fair_usd":40,"influencer_strong_usd":null,"influencer_good_usd":null,"influencer_fair_usd":null},{"band":"$250 - $499","from_usd":250,"to_usd":499,"strong_usd":50,"good_usd":60,"fair_usd":75,"influencer_strong_usd":null,"influencer_good_usd":null,"influencer_fair_usd":null},{"band":"$500 - $999","from_usd":500,"to_usd":999,"strong_usd":85,"good_usd":100,"fair_usd":125,"influencer_strong_usd":null,"influencer_good_usd":null,"influencer_fair_usd":null},{"band":"$1,000 - $2,499","from_usd":1000,"to_usd":2499,"strong_usd":150,"good_usd":175,"fair_usd":220,"influencer_strong_usd":null,"influencer_good_usd":null,"influencer_fair_usd":null},{"band":"$2,500+","from_usd":2500,"to_usd":null,"strong_usd":255,"good_usd":300,"fair_usd":375,"influencer_strong_usd":null,"influencer_good_usd":null,"influencer_fair_usd":null}]}],"declines":[{"reason":"pre_pmf","title":"Pay per result starts at 10 paying customers","why":"You told us you have under 10.","next_steps":[{"label":"Get a free first campaign","url":"https://ken.so/free-campaign"},{"label":"See Kenso Platform, $200 a month","url":"https://ken.so/pricing#kenso-platform"}]},{"reason":"small_deal","title":"Deals under $2.5k can't carry a per-meeting fee","why":"Your average deal is under $2.5k a year.","next_steps":[{"label":"See Kenso Platform, $200 a month","url":"https://ken.so/pricing#kenso-platform"},{"label":"Book a call","url":"https://cal.com/cristian-frunze/demo"}]},{"reason":"small_plan","title":"Plans under $100 a month can't carry a per-signup fee","why":"Your average plan is under $100 a month.","next_steps":[{"label":"See Kenso Platform, $200 a month","url":"https://ken.so/pricing#kenso-platform"},{"label":"Book a call","url":"https://cal.com/cristian-frunze/demo"}]},{"reason":"long_cycle","title":"Over 6 months to close is too long for pay per result","why":"You told us deals take over 6 months to sign.","next_steps":[{"label":"See Kenso Platform, $200 a month","url":"https://ken.so/pricing#kenso-platform"},{"label":"Book a call","url":"https://cal.com/cristian-frunze/demo"}]},{"reason":"not_reachable","title":"We can't reach your buyers yet","why":"Our data is LinkedIn profiles and company data, and most your buyers are not there. You told us you don't have a list.","next_steps":[{"label":"Book a call","url":"https://cal.com/cristian-frunze/demo"},{"label":"See Kenso Platform, $200 a month","url":"https://ken.so/pricing#kenso-platform"}]},{"reason":"competitor","title":"We don't run pay-per-result deals for outbound companies","why":"You sell cold email, AI SDR or lead generation. We would be selling the same thing to the same inboxes.","next_steps":[{"label":"See Kenso Platform, $200 a month","url":"https://ken.so/pricing#kenso-platform"},{"label":"Book a call","url":"https://cal.com/cristian-frunze/demo"}]},{"reason":"restricted","title":"This offer is outside what we run","why":"Pay per result is for B2B offers. We don't send for consumer offers, consumer lending or insurance, medical or investment-return claims, gambling, adult or MLM.","next_steps":[{"label":"Book a call","url":"https://cal.com/cristian-frunze/demo"}]},{"reason":"platform_only","title":"Your buyers fit Kenso Platform, not pay per result","why":"We don't price pay-per-result deals for that industry yet.","next_steps":[{"label":"See Kenso Platform, $200 a month","url":"https://ken.so/pricing#kenso-platform"}]},{"reason":"not_enough_data","title":"We need a call to price this","why":"We couldn't find enough about your site to score it.","next_steps":[{"label":"Book a call","url":"https://cal.com/cristian-frunze/demo"}]},{"reason":"low_score","title":"Not a pay-per-result fit yet","why":"Your fit score is under 45 out of 100. Pay per result starts at 45.","next_steps":[{"label":"See Kenso Platform, $200 a month","url":"https://ken.so/pricing#kenso-platform"},{"label":"Book a call","url":"https://cal.com/cristian-frunze/demo"}]}]}}