---
title: "Apollo vs Lusha: Which Is Better in 2026?"
description: "Apollo vs Lusha compared: plans, prices and 8 key differences from each vendor's own pages, checked Oct 17, 2026."
path: /compare/apollo-vs-lusha
family: versus
updated: 2026-10-17
html: /compare/apollo-vs-lusha
sources:
  - "https://www.apollo.io/pricing"
  - "https://www.apollo.io/pricing/about-credits"
  - "https://knowledge.apollo.io/hc/en-us/articles/9527776320781-Review-Credit-Usage-in-Apollo"
  - "https://docs.apollo.io/reference/bulk-people-enrichment"
  - "https://www.apollo.io"
  - "https://www.lusha.com/pricing/"
  - "https://www.lusha.com/ai-assistants/"
  - "https://www.lusha.com/data/"
  - "https://www.lusha.com/engage/"
  - "https://www.lusha.com/waterfall-enrichment/"
  - "https://www.lusha.com/lusha-extension/"
  - "https://docs.lusha.com/user-guide/getting-started/how-credits-work-in-lusha"
  - "https://docs.lusha.com/user-guide/plans-and-upgrades/how-to-upgrade-your-plan"
facts:
  category: "B2B data provider"
  a_lowest_paid_plan: "Basic, $65 per seat a month ($49 billed yearly)"
  b_lowest_paid_plan: "Starter, $49.90 a month ($37.45 billed yearly)"
  a_free_plan: "Free plan with 75 credits per seat a month, 2 sequences and 250 emails a day"
  b_free_plan: "Free plan with 40 credits a month, 1 seat, no card"
  prices_checked: "Oct 17, 2026"
---

# Apollo vs Lusha: Which Is Better in 2026?

Pick Apollo for more credits per dollar and a dialer, meeting scheduling and deal tools in each seat. Pick Lusha if you want 26 dated buying signals, a flat plan price with seats included, and credits that roll over on monthly Pro and Premium plans.

**Disclosure:** Ken is our product. Every fact about other tools comes from their public pages on the date shown.

## The Verdict

### Verdict

**Apollo or Lusha?**

Ken's view, from each vendor's public pages checked Oct 17, 2026.

**Pick Apollo if:**

- You want more email reveals per dollar: Basic gives 2,500 credits per seat a month for $49 billed yearly, at 1 credit per verified email.
- You want a dialer, meeting scheduler and deal management in the same seat.
- You want Bombora intent topics on every plan, Free included.

**Pick Lusha if:**

- You want 26 dated buying signals, including LinkedIn activity and website traffic.
- You want unused credits to roll over, up to twice the monthly limit, on monthly Pro and Premium plans.
- A small team wants a flat price, with 2 seats on Pro for $52.45 a month billed yearly.

## At a Glance

**In short:** Of the 10 features below, Apollo has 9 and Lusha has 9 in full, from each vendor's public pages checked Oct 17, 2026.

**Apollo vs Lusha at a glance**

| Feature | Apollo | Lusha | Ken (ours) |
| --- | --- | --- | --- |
| Free plan or free credits | Yes - 75 credits per seat a month | Yes - 40 credits a month, 1 seat, no card | Yes - 1,000 credits once, no card |
| Unlimited users on one plan | No - priced per seat | Partial - only on the custom Scale plan; Pro includes 2 seats, Premium 5 | Yes - Platform includes unlimited seats and workspaces |
| Work email finder | Yes - 1 credit per email, charged only for addresses Apollo can verify | Yes - 1 credit per verified email; says it has 165M+ verified emails | Yes - 250M people and 24M companies; search is free, 1 credit ($0.02) per valid email found, charged only on success |
| Mobile and direct-dial numbers | Yes - 8 credits per phone number | Yes - 5 credits per phone number; says it has 117M+ verified phone numbers | No - work emails only |
| Email verification built in | Yes - emails verified before you are charged; waterfall re-verification on Basic and up | Yes - reveals verified emails; states 98% email accuracy | Yes - uploaded lists verified free on Platform (fair-use rate limits apply) |
| Browser extension | Yes - Chrome prospecting, Gmail and Salesforce extensions on every plan | Yes - Chrome extension for LinkedIn, Sales Navigator and company sites | No |
| CRM integration (HubSpot, Salesforce) | Yes - Salesforce and HubSpot push and pull on every plan | Yes - HubSpot and Salesforce on all plans; Pipedrive, Zoho, Dynamics and more | Partial - email events one way to HubSpot, Salesforce, Pipedrive, Attio, Close and GoHighLevel through OutboundSync; native two-way sync coming |
| Buyer intent data | Yes - Bombora topics: 1 on Free, 6 on Basic and Professional, 12 on Organization | Yes - 26 dated buying signals, including LinkedIn activity intent and website traffic | Coming - Signals |
| API access | Yes - on every plan, daily call limits by plan; API calls that return data use credits | Yes - all plans; strict rate limits on Free and Starter, full access from Pro | Yes - Ken API and Ken MCP server |
| Built-in email outreach | Yes - sequences on every plan; 250 emails a day on Free and Basic, unlimited from Professional | Yes - Engage email sequences from Gmail or Outlook, up to 1,000 emails a day | Yes - Campaigns over email and LinkedIn, 200,000 sends a month on Platform |

Rows are the features buyers compare in B2B data providers. Sources are listed at the end of the page.

## How Much Do Apollo and Lusha Cost?

**In short:** Apollo.io's lowest paid plan is Basic, $65 per seat a month ($49 billed yearly). Lusha's lowest paid plan is Starter, $49.90 a month ($37.45 billed yearly).

**Apollo and Lusha plans and prices**

| Tool | Plan | Monthly | Billed yearly (per month) | Unit | Includes |
| --- | --- | --- | --- | --- | --- |
| [Apollo.io](https://www.apollo.io/pricing) | Basic | $65 | $49 | Per seat | 2,500 credits per seat a month (30,000 a year on annual billing); Unlimited sequences, 250 emails a day; 6 Bombora intent topics; Waterfall enrichment and automated CRM enrichment; US dialer, calls use credits |
| [Apollo.io](https://www.apollo.io/pricing) | Professional | $99 | $79 | Per seat | 4,000 credits per seat a month (48,000 a year on annual billing); Unlimited daily sends and A/Z testing; Unlimited Google and Microsoft mailboxes per user; AI agents and AI lead scoring; 4,000 minutes of call recording per user a month |
| [Apollo.io](https://www.apollo.io/pricing) | Organization | Not sold monthly | $119 | Per seat | 72,000 credits per seat a year; Minimum 3 seats, annual billing only; 12 intent topics; SSO, custom permission profiles and Salesforce custom objects; 8,000 minutes of call recording per user a month |
| [Lusha](https://www.lusha.com/pricing/) | Starter | $49.90 | $37.45 | Flat | 400 credits a month; 1 seat; Chrome extension, HubSpot and Salesforce; API with strict rate limits |
| [Lusha](https://www.lusha.com/pricing/) | Pro | $69.90 | $52.45 | Flat | 600 credits a month, more on the credit slider; 2 seats included, up to 10; Full API access; Data Waterfall enrichment |
| [Lusha](https://www.lusha.com/pricing/) | Premium | $399.90 | $299.95 | Flat | 3,400 credits a month, more on the credit slider; 5 seats included, up to 25; Full API access; Data Waterfall enrichment |
| [Lusha](https://www.lusha.com/pricing/) | Scale | Contact sales | Contact sales | Custom | Custom credits on an annual contract; Unlimited seats; Per-user credit limits |

Prices in USD from each vendor's pricing page: Apollo.io checked Oct 17, 2026, Lusha checked Oct 17, 2026.

- Apollo.io: Credits are pooled across the team and granted upfront each billing cycle. Unused credits, including bought add-on credits, expire at the end of the cycle.
- Apollo.io: An email costs 1 credit and is charged only when Apollo can verify the address. A phone number costs 8 credits. Enrichment, AI research, the dialer, email warmup and domain or mailbox purchases also use credits.
- Apollo.io: Add-on credits are bought in-app and cost $0.025 per credit at small volumes, down to $0.015 at the largest tiers.
- Lusha: A verified email costs 1 credit and a phone number costs 5 credits. Searching is free.
- Lusha: One credit balance covers the Workspace, Chrome extension, API and MCP server.
- Lusha: Pro and Premium prices are the lowest step of a credit slider: Pro goes up to 3,200 credits a month and Premium up to 10,000.

## What Are the Key Differences Between Apollo and Lusha?

**In short:** 8 differences that change which tool fits, each from the vendors' own pages.

**Key differences between Apollo and Lusha**

| Topic | Apollo | Lusha |
| --- | --- | --- |
| Pricing unit | Per seat, $49 on Basic or $79 on Professional a month billed yearly | Per plan with seats included: 1 on Starter, 2 on Pro, 5 on Premium |
| Credits on the entry plan | 2,500 per seat a month on Basic | 400 a month on Starter |
| Phone number cost | 8 credits, from 2,500 per seat a month on Basic | 5 credits, from 400 a month on Starter |
| Unused credits | Expire at the end of each billing cycle, add-on credits included | Roll over up to twice the monthly limit on monthly Pro and Premium plans; reset yearly on annual plans |
| Free plan | 75 credits per seat a month | 40 credits a month for 1 seat |
| Email sending | Sequences on every plan; 250 emails a day on Free and Basic | Engage sequences from Gmail or Outlook, up to 1,000 emails a day |
| Beyond data | Dialer, meeting scheduler, call recording and deal management | 26 dated buying signals, including LinkedIn activity and website traffic |
| Database size, as each states | 240M+ contacts and 30M+ accounts | 515M+ contacts, 29M+ companies and 117M+ phone numbers |

## Or Skip Both: Ken

**In short:** Ken Search covers 250M people and 24M companies, searchable by title, seniority, company and location.

Ken's Free plan gives 1,000 credits once, with no card. Platform is $200 a month, or $160 a month billed yearly, with 200,000 sends and 5,000 credits a month and unlimited seats and workspaces.

- Search 250M people and 24M companies.
- Search is free; you pay only for valid emails found, 1 credit ($0.02) each.
- Company and person enrichment is free.

- [Join the waiting list](/waitlist)
- [Ken pricing](/pricing)

## Apollo vs Lusha FAQ

### Is Apollo cheaper than Lusha?

Per credit, yes. Apollo Basic is $49 per seat a month billed yearly for 2,500 credits, and Lusha Starter is $37.45 a month billed yearly for 400. An email costs 1 credit on both; a phone number costs 8 on Apollo and 5 on Lusha. Lusha plans include seats, so compare at your team size.

### Which is better for phone numbers?

Lusha charges 5 credits per phone number and says it has 117M+ verified numbers. Apollo charges 8 credits per number from the same pool as emails. Test both on your own target list.

### Do Apollo and Lusha have free plans?

Yes. Apollo's free plan gives 75 credits per seat a month. Lusha's gives 40 credits a month for 1 seat, with no card.

## Related

- [All comparisons](/compare)
- [ZoomInfo vs Apollo](/compare/zoominfo-vs-apollo)
- [Clay vs Apollo](/compare/clay-vs-apollo)
- [Apollo vs Instantly](/compare/apollo-vs-instantly)
- [ZoomInfo vs Lusha](/compare/zoominfo-vs-lusha)
- [Apollo alternatives](/alternatives/apollo)
- [Apollo pricing](/compare/apollo/pricing)
- [Apollo review](/reviews/apollo)
- [Lusha alternatives](/alternatives/lusha)
- [Lusha pricing](/compare/lusha/pricing)
- [What is data enrichment?](/glossary/data-enrichment)
- [What is waterfall enrichment?](/glossary/waterfall-enrichment)

## Sources

| Source | URL | Checked |
| --- | --- | --- |
| Apollo.io pricing | https://www.apollo.io/pricing | 2026-10-17 |
| Apollo.io: About Apollo credits | https://www.apollo.io/pricing/about-credits | 2026-10-17 |
| Apollo knowledge base: Review credit usage in Apollo | https://knowledge.apollo.io/hc/en-us/articles/9527776320781-Review-Credit-Usage-in-Apollo | 2026-10-17 |
| Apollo API docs: Bulk people enrichment (credit usage) | https://docs.apollo.io/reference/bulk-people-enrichment | 2026-10-17 |
| Apollo.io homepage | https://www.apollo.io | 2026-10-17 |
| Lusha pricing | https://www.lusha.com/pricing/ | 2026-10-17 |
| Lusha facts for AI assistants | https://www.lusha.com/ai-assistants/ | 2026-10-17 |
| Lusha data | https://www.lusha.com/data/ | 2026-10-17 |
| Lusha Engage | https://www.lusha.com/engage/ | 2026-10-17 |
| Lusha Data Waterfall | https://www.lusha.com/waterfall-enrichment/ | 2026-10-17 |
| Lusha Chrome extension | https://www.lusha.com/lusha-extension/ | 2026-10-17 |
| Lusha docs: how credits work | https://docs.lusha.com/user-guide/getting-started/how-credits-work-in-lusha | 2026-10-17 |
| Lusha docs: how to upgrade your plan | https://docs.lusha.com/user-guide/plans-and-upgrades/how-to-upgrade-your-plan | 2026-10-17 |

## Changelog

- 2026-10-17: Page published.