--- title: "Apollo.io Pricing (2026): Plans, Costs and Free Plan" description: "Apollo.io pricing checked Oct 17, 2026: plans from $49 per seat a month, plus team costs for 1 to 25 users, the free plan and hidden costs." path: /compare/apollo/pricing family: pricing updated: 2026-10-17 html: /compare/apollo/pricing sources: - "https://www.apollo.io/pricing" - "https://www.apollo.io/pricing/about-credits" - "https://knowledge.apollo.io/hc/en-us/articles/9527776320781-Review-Credit-Usage-in-Apollo" - "https://docs.apollo.io/reference/bulk-people-enrichment" - "https://www.apollo.io" - "https://legal.hubspot.com/hubspot-product-and-services-catalog" - "https://rocketreach.co/pricing" - "https://hunter.io/pricing" - "/pricing" facts: starting_price: "$49 per seat a month" billing: "Monthly or annual" free_plan: "Yes" unit: "Per seat" verified: "Oct 17, 2026" --- # Apollo.io Pricing (2026): Plans, Costs and Free Plan Apollo.io costs $65 to $99 per seat a month on monthly billing, or $49 to $119 per seat a month billed annually, as of Oct 17, 2026. Free plan with 75 credits per seat a month, 2 sequences and 250 emails a day. **Disclosure:** Ken is our product. Every fact about other tools comes from their public pages on the date shown. ## Apollo.io Plans and Prices **In short:** Apollo.io lists 3 plans, all with public prices (checked Oct 17, 2026). **Apollo.io plans and prices** | Plan | Monthly | Annual (per month) | Unit | Includes | | --- | --- | --- | --- | --- | | Basic | $65 | $49 | Per seat | 2,500 credits per seat a month (30,000 a year on annual billing); Unlimited sequences, 250 emails a day; 6 Bombora intent topics; Waterfall enrichment and automated CRM enrichment; US dialer, calls use credits | | Professional | $99 | $79 | Per seat | 4,000 credits per seat a month (48,000 a year on annual billing); Unlimited daily sends and A/Z testing; Unlimited Google and Microsoft mailboxes per user; AI agents and AI lead scoring; 4,000 minutes of call recording per user a month | | Organization | Not sold monthly | $119 | Per seat | 72,000 credits per seat a year; Minimum 3 seats, annual billing only; 12 intent topics; SSO, custom permission profiles and Salesforce custom objects; 8,000 minutes of call recording per user a month | USD per unit per month, from Apollo.io's pricing page, checked Oct 17, 2026. ## What a Team Pays **In short:** 10 users on Basic pay $650 a month on monthly billing, or $5,880 a year billed annually. **Apollo.io cost by team size** | Plan | Billing | 1 user | 5 users | 10 users | 25 users | | --- | --- | --- | --- | --- | --- | | Basic | Monthly, per month | $65 | $325 | $650 | $1,625 | | Basic | Annual, per year | $588 | $2,940 | $5,880 | $14,700 | | Professional | Monthly, per month | $99 | $495 | $990 | $2,475 | | Professional | Annual, per year | $948 | $4,740 | $9,480 | $23,700 | | Organization | Annual, per year | $4,284 (3-seat minimum) | $7,140 | $14,280 | $35,700 | Monthly total = price per seat x seats. Annual total = annual price per seat per month x seats x 12. Seat minimums and limits listed on each plan are applied; volume discounts and add-ons are not (see Hidden Costs and Limits). Prices checked Oct 17, 2026. - Monthly billing: $65 per seat x 10 seats = $650 a month. - Annual billing: $49 per seat a month x 10 seats x 12 months = $5,880 a year. ## Is There a Free Plan? **In short:** Yes. Free plan with 75 credits per seat a month, 2 sequences and 250 emails a day. Paid plans start at $49 per seat a month (Basic, billed annually; $65 on monthly billing). ## Hidden Costs and Limits **In short:** 5 costs and limits from Apollo.io's public pages to check before you buy. - Credits are pooled across the team and granted upfront each billing cycle. Unused credits, including bought add-on credits, expire at the end of the cycle. - An email costs 1 credit and is charged only when Apollo can verify the address. A phone number costs 8 credits. Enrichment, AI research, the dialer, email warmup and domain or mailbox purchases also use credits. - Add-on credits are bought in-app and cost $0.025 per credit at small volumes, down to $0.015 at the largest tiers. - Basic and Professional have a 14-day trial limited to 50 lead credits per user. - Organization is sold on annual billing only, with a minimum of 3 seats. With the page set to monthly billing it shows $149 per seat, still marked annual only. For custom volumes, SSO and dedicated support, Contact sales. ## Is Apollo.io Worth the Price? **In short:** Ken's view: Apollo.io is worth it if you want contact data, sequences, a dialer and meeting scheduling in one per-seat tool. Ken's view, from Apollo.io's public pages. It is worth the price if: - You want contact data, sequences, a dialer and meeting scheduling in one per-seat tool. - Your reps need phone numbers and buyer intent topics next to emails. - You want a free plan with Salesforce or HubSpot sync to try before you buy. Limits to weigh against the price: - Priced per seat: $49 to $119 per seat a month on annual billing, and Organization needs 3 seats on an annual contract. - A phone number costs 8 credits from the same pool as emails. - Free and Basic cap sending at 250 emails a day and 1 mailbox per user; unlimited sends start on Professional. - Credits, including bought add-ons, expire at the end of each billing cycle. ## Cheaper or Simpler Options **In short:** Ken is listed first: free to start, then $200 a month with unlimited seats. 3 other tools from the same category start below Apollo.io's $49 per seat a month, cheapest first, each with the date we checked it. **Starting prices of other tools to compare with Apollo.io** | Tool | Starting price | Free plan | Checked | | --- | --- | --- | --- | | [Ken](/pricing) (ours) | Free, then Platform at $200 a month, or $160 a month billed annually, unlimited seats | Yes: 1,000 credits once, no card | Oct 17, 2026 | | Clearbit (HubSpot Breeze Intelligence) | $20 per seat a month (HubSpot Starter (Core Seat), monthly billing) | No | Oct 17, 2026 | | [RocketReach](/compare/rocketreach/pricing) | $33 per seat a month (Essentials, billed annually; $69 on monthly billing) | Trial only | Oct 17, 2026 | | [Hunter](/compare/hunter/pricing) | $34 a month (Starter, billed annually; $49 on monthly billing) | Yes | Oct 17, 2026 | Starting price is the lowest published price on each tool's pricing page, on the date shown. Ken Search has 250M people and 24M companies, search is free and you pay 1 credit ($0.02) only when a valid email is found, with no per-seat fee: Platform ($200/month) covers unlimited seats and workspaces, 200,000 sends and 5,000 credits a month. Apollo covers phone numbers, a browser extension and intent data, which Ken does not offer today. - [Apollo.io alternatives](/alternatives/apollo) ## Frequently Asked Questions **In short:** 5 common questions about Apollo.io pricing. ### How much does Apollo.io cost per month? Apollo.io costs $65 to $99 per seat a month on monthly billing, or $49 to $119 per seat a month billed annually, as of Oct 17, 2026. The cheapest paid option is $49 per seat a month (Basic, billed annually; $65 on monthly billing). ### Does Apollo.io have a free plan? Yes. Free plan with 75 credits per seat a month, 2 sequences and 250 emails a day. ### Is Apollo.io cheaper annually? Yes. Annual billing saves up to 25%: Basic is $65 a month on monthly billing or $49 a month billed annually. ### What does Apollo.io cost for a team of 10? 10 users on Basic pay $650 a month on monthly billing, or $5,880 a year billed annually. Monthly billing: $65 per seat x 10 seats = $650 a month. Annual billing: $49 per seat a month x 10 seats x 12 months = $5,880 a year. ### What costs extra on Apollo.io? Credits are pooled across the team and granted upfront each billing cycle. Unused credits, including bought add-on credits, expire at the end of the cycle. Add-on credits are bought in-app and cost $0.025 per credit at small volumes, down to $0.015 at the largest tiers. ## Related - [Ken vs other tools](/compare): Comparisons and pricing guides - [Apollo.io alternatives](/alternatives/apollo) - [Apollo.io review](/reviews/apollo) - [ZoomInfo pricing](/compare/zoominfo/pricing): Sold by quote or priced by usage - [LinkedIn Sales Navigator pricing](/compare/linkedin-sales-navigator/pricing): From $89.99 per seat a month - [RocketReach pricing](/compare/rocketreach/pricing): From $33 per seat a month - [Seamless.AI pricing](/compare/seamless-ai/pricing): Sold by quote - [Lusha pricing](/compare/lusha/pricing): From $37.45 a month - [Ken pricing](/pricing): Free and Platform plans, credit prices ## Sources | Source | URL | Checked | | --- | --- | --- | | Apollo.io pricing | https://www.apollo.io/pricing | 2026-10-17 | | Apollo.io: About Apollo credits | https://www.apollo.io/pricing/about-credits | 2026-10-17 | | Apollo knowledge base: Review credit usage in Apollo | https://knowledge.apollo.io/hc/en-us/articles/9527776320781-Review-Credit-Usage-in-Apollo | 2026-10-17 | | Apollo API docs: Bulk people enrichment (credit usage) | https://docs.apollo.io/reference/bulk-people-enrichment | 2026-10-17 | | Apollo.io homepage | https://www.apollo.io | 2026-10-17 | | HubSpot Products and Services Catalog | https://legal.hubspot.com/hubspot-product-and-services-catalog | 2026-10-17 | | RocketReach pricing | https://rocketreach.co/pricing | 2026-10-17 | | Hunter pricing | https://hunter.io/pricing | 2026-10-17 | | Ken pricing and plans | /pricing | 2026-10-17 | ## Changelog - 2026-10-17: Page published with Apollo.io prices checked on Oct 17, 2026.