--- title: "Clay Pricing (2026): Plans, Costs and Free Plan" description: "Clay pricing checked Oct 17, 2026: plans from $167 a month, plus the free plan and hidden costs." path: /compare/clay/pricing family: pricing updated: 2026-10-17 html: /compare/clay/pricing sources: - "https://www.clay.com/pricing" - "https://university.clay.com/docs/actions-data-credits" - "https://university.clay.com/docs/plans-and-billing" - "https://university.clay.com/docs/sequencer-faqs-and-best-practices" - "https://university.clay.com/docs/email-sequencer" - "https://university.clay.com/docs/webhook-integration-guide" - "https://university.clay.com/docs/http-api-integration-overview" - "https://university.clay.com/docs/formula-generator" - "https://university.clay.com/docs/enrichment-in-workflows" - "https://www.make.com/en/pricing" - "https://www.activepieces.com/pricing" - "https://zapier.com/pricing" facts: starting_price: "$167 a month" billing: "Monthly or annual" free_plan: "Yes" unit: "Usage tiers" verified: "Oct 17, 2026" --- # Clay Pricing (2026): Plans, Costs and Free Plan Clay costs $185 to $495 a month on monthly billing, or $167 to $446 a month billed annually, as of Oct 17, 2026. Free plan: 500 Actions and 100 Data Credits a month. ## Clay Plans and Prices **In short:** Clay lists 4 plans: 3 with a public price and 1 sold by quote (checked Oct 17, 2026). **Clay plans and prices** | Plan | Monthly | Annual (per month) | Unit | Includes | | --- | --- | --- | --- | --- | | Free | Free | Free | Flat | 500 Actions and 100 Data Credits a month; Unlimited seats and tables; Up to 200 rows per table; Multi-provider waterfalls and Claygent | | Launch | $185 | $167 | Usage tier | 15,000 Actions and 2,500 Data Credits a month at the entry tier; Phone number enrichment; Job change, company news and social listening signals; Email sequencer or sequencing integrations; Up to 50,000 rows per table | | Growth | $495 | $446 | Usage tier | 40,000 Actions and 6,000 Data Credits a month at the entry tier; CRM and data warehouse sync; HTTP API integrations and webhooks; Web intent signals and ad audiences; Priority support | | Enterprise | Contact sales | Contact sales | Custom | 100,000+ Data Credits and 200,000+ Actions a month; SSO, SCIM and role-based access control; Clay API access and bulk enrichment; Dedicated growth strategist | USD per unit per month, from Clay's pricing page, checked Oct 17, 2026. ## Is There a Free Plan? **In short:** Yes. Free plan: 500 Actions and 100 Data Credits a month. The Free plan includes: - 500 Actions and 100 Data Credits a month - Unlimited seats and tables - Up to 200 rows per table - Multi-provider waterfalls and Claygent Paid plans start at $167 a month (Launch, billed annually; $185 on monthly billing). ## Hidden Costs and Limits **In short:** 8 costs and limits from Clay's public pages to check before you buy. - Two meters: Actions count platform work (1 per enrichment, AI run, export or sequenced lead, under $0.01 each) and Data Credits pay for data and AI bought in Clay's marketplace (from $0.05 each). - Launch is $185 a month billed monthly (15,000 Actions for $60 plus 2,500 Data Credits for $125), or $167 a month billed annually ($54 plus $113). - Growth is $495 a month billed monthly (40,000 Actions for $205 plus 6,000 Data Credits for $290), or $446 a month billed annually ($185 plus $261). - Each meter has its own tier ladder: Actions up to 200,000 a month ($540 on Launch, $850 on Growth, billed monthly) and Data Credits up to 50,000 a month ($2,125 billed monthly). Annual billing saves 10% and grants all credits up front. - Actions reset each billing cycle and cannot be topped up; you move to a higher Action tier instead. - Unused Data Credits roll over on Launch and Growth: up to 1 month's credits on monthly plans (a bank of up to 2x the monthly amount) and 15% of annual credits on annual plans. One-time or automatic top-ups cost a 30% premium, from 250 credits. - No Actions or Data Credits are charged when an enrichment returns no result. Runs on your own provider or AI keys use no Data Credits but still use 1 Action. - 14-day trial with 1,000 Data Credits, without phone enrichment. Enterprise: contact sales, custom pricing with an annual commitment. ## Is Clay Worth the Price? **In short:** Ken's view: Clay is worth it if you want waterfall enrichment across 150+ data providers with unlimited seats, and no charge when a lookup returns nothing. Ken's view, from Clay's public pages. It is worth the price if: - You want waterfall enrichment across 150+ data providers with unlimited seats, and no charge when a lookup returns nothing. - You already pay for data or AI providers and want to bring your own API keys, so those runs use Actions only. - Your RevOps team needs CRM and data warehouse sync next to enrichment in one tool, on the Growth plan. Limits to weigh against the price: - HTTP API calls, webhooks and CRM integrations start at Growth: $495 a month billed monthly or $446 a month billed annually. - Billing runs on two meters: Actions reset each cycle and cannot be topped up, and Data Credit top-ups cost a 30% premium. - The Sequencer is email only, with up to 4 emails per sequence and no LinkedIn, dialer or manual task steps. - Each webhook source accepts 50,000 submissions; only Enterprise can auto-delete rows so one webhook keeps receiving data. ## Cheaper or Simpler Options **In short:** 3 other tools from the same category start below Clay's $167 a month, cheapest first, each with the date we checked it. **Starting prices of other tools to compare with Clay** | Tool | Starting price | Free plan | Checked | | --- | --- | --- | --- | | [Make](/compare/make/pricing) | $12 a month (Core, billed annually; $16 on monthly billing) | Yes | Oct 17, 2026 | | Activepieces | $16 a month (Plus, billed annually; $20 on monthly billing) | Yes | Oct 17, 2026 | | [Zapier](/compare/zapier/pricing) | $19.99 a month (Professional, billed annually; $29.99 on monthly billing) | Yes | Oct 17, 2026 | Starting price is the lowest published price on each tool's pricing page, on the date shown. ## Frequently Asked Questions **In short:** 4 common questions about Clay pricing. ### How much does Clay cost per month? Clay costs $185 to $495 a month on monthly billing, or $167 to $446 a month billed annually, as of Oct 17, 2026. The cheapest paid option is $167 a month (Launch, billed annually; $185 on monthly billing). ### Does Clay have a free plan? Yes. Free plan: 500 Actions and 100 Data Credits a month. ### Is Clay cheaper annually? Yes. Annual billing saves up to 10%: Launch is $185 a month on monthly billing or $167 a month billed annually. ### What costs extra on Clay? Two meters: Actions count platform work (1 per enrichment, AI run, export or sequenced lead, under $0.01 each) and Data Credits pay for data and AI bought in Clay's marketplace (from $0.05 each). Launch is $185 a month billed monthly (15,000 Actions for $60 plus 2,500 Data Credits for $125), or $167 a month billed annually ($54 plus $113). ## Related - [Ken vs other tools](/compare): Comparisons and pricing guides - [Clay review](/reviews/clay) - [Zapier pricing](/compare/zapier/pricing): From $19.99 a month - [n8n pricing](/compare/n8n/pricing): From $20 a month - [Make pricing](/compare/make/pricing): From $12 a month - [Gumloop pricing](/compare/gumloop/pricing): From $37 a month - [Lindy pricing](/compare/lindy/pricing): From $29.99 per seat a month ## Sources | Source | URL | Checked | | --- | --- | --- | | Clay pricing | https://www.clay.com/pricing | 2026-10-17 | | Clay docs: Actions and Data Credits | https://university.clay.com/docs/actions-data-credits | 2026-10-17 | | Clay docs: plans and billing | https://university.clay.com/docs/plans-and-billing | 2026-10-17 | | Clay docs: Sequencer FAQs and best practices | https://university.clay.com/docs/sequencer-faqs-and-best-practices | 2026-10-17 | | Clay docs: table-based campaigns | https://university.clay.com/docs/email-sequencer | 2026-10-17 | | Clay docs: webhooks | https://university.clay.com/docs/webhook-integration-guide | 2026-10-17 | | Clay docs: HTTP API | https://university.clay.com/docs/http-api-integration-overview | 2026-10-17 | | Clay docs: formulas | https://university.clay.com/docs/formula-generator | 2026-10-17 | | Clay docs: enrichment in Workflows | https://university.clay.com/docs/enrichment-in-workflows | 2026-10-17 | | Make pricing | https://www.make.com/en/pricing | 2026-10-17 | | Activepieces pricing | https://www.activepieces.com/pricing | 2026-10-17 | | Zapier pricing | https://zapier.com/pricing | 2026-10-17 | ## Changelog - 2026-10-17: Page published with Clay prices checked on Oct 17, 2026.