---
title: "Demandbase Pricing (2026): Plans and Costs"
description: "Demandbase pricing checked Oct 17, 2026: no monthly plan price, plans sold by quote, plus hidden costs."
path: /compare/demandbase/pricing
family: pricing
updated: 2026-10-17
html: /compare/demandbase/pricing
sources:
  - "https://www.demandbase.com/pricing/"
  - "https://www.demandbase.com/products/advertising/"
  - "https://www.demandbase.com/promotions/tryadvertising/"
  - "https://www.demandbase.com/products/data/"
  - "https://www.demandbase.com/products/account-intelligence/account-identification/"
  - "https://www.demandbase.com/products/account-intelligence/intent/"
  - "https://www.demandbase.com/products/account-intelligence/technographics/"
  - "https://www.demandbase.com/products/predictive-analytics/"
  - "https://www.demandbase.com/why-demandbase/6sense/"
  - "https://engage.demandbase.com/"
  - "https://www.demandbase.com/resources/playbook/researching-accounts-using-signals/"
  - "https://support.demandbase.com/hc/en-us/articles/43286058594843-Understanding-Recommended-People-and-Person-Based-Intent-PBI"
  - "https://support.demandbase.com/hc/en-us/articles/35040795158555-Understanding-the-Demandbase-One-For-Sales-People-Tab"
  - "https://support.demandbase.com/hc/en-us/articles/53919737340699-Understanding-Demandbase-Data-in-Demandbase-One-for-Sales"
  - "https://support.demandbase.com/hc/en-us/articles/45941748187419-Understanding-AI-Insights-and-Email-Agent"
  - "https://support.demandbase.com/hc/en-us/articles/360061044711-Understanding-Multiple-Predictive-Scores"
  - "https://trymojo.ai/"
  - "https://trymojo.ai/pricing"
  - "https://www.leadfeeder.com/pricing/"
  - "https://www.rb2b.com/pricing"
  - "https://www.warmly.ai/p/pricing"
facts:
  starting_price: "Contact sales"
  billing: "Contact sales"
  free_plan: "No"
  unit: "Custom quote"
  verified: "Oct 17, 2026"
---

# Demandbase Pricing (2026): Plans and Costs

Demandbase lists no monthly plan price: its plans are sold by quote through sales, as of Oct 17, 2026. No free plan or trial is listed.

## Demandbase Plans and Prices

**In short:** Demandbase lists 3 plans, all sold by quote (checked Oct 17, 2026).

**Demandbase plans and prices**

| Plan | Monthly | Annual (per month) | Unit | Includes |
| --- | --- | --- | --- | --- |
| Demandbase for Sales and Marketing | Contact sales | Contact sales | Custom | Platform fee covering the software and services; Flat fee per user on top of the platform fee; Sales and Marketing sold together, not as separate solutions |
| Demandbase Advertising | Contact sales | Contact sales | Custom | Offered as a starting place; Account-based ads on Demandbase's B2B DSP; Guided Demandbase Ads pilot before you scale spend |
| Demandbase Data | Contact sales | Contact sales | Custom | Usable on its own, without the platform; Account, contact, technographic and intent data in your existing systems; API and warehouse-native delivery |

USD per unit per month, from Demandbase's pricing page, checked Oct 17, 2026.

## Is There a Free Plan?

**In short:** No. Demandbase's pricing page lists no free plan or trial (checked Oct 17, 2026).

Paid plans are sold by quote through sales.

## Hidden Costs and Limits

**In short:** 6 costs and limits from Demandbase's public pages to check before you buy.

- No prices on the pricing page: you fill out a form and Demandbase builds a custom plan. Contact sales.
- Demandbase for Sales and Marketing is priced as a platform fee for software and services plus a flat fee per user.
- Advertising can be bought as a starting place, and Data solutions can be used on their own.
- Email Agent needs both the Demandbase One for Marketing and Demandbase One for Sales licenses.
- Demandbase says additional predictive models carry no added fees.
- Mojo, a B2B marketing agent built by Demandbase, is a separate product with its own plans on trymojo.ai and does not require the Demandbase platform.

## Is Demandbase Worth the Price?

**In short:** Ken's view: Demandbase is worth it if account-based advertising is a main channel and you want a B2B DSP driven by intent and account engagement.

Ken's view, from Demandbase's public pages. It is worth the price if:

- Account-based advertising is a main channel and you want a B2B DSP driven by intent and account engagement.
- You sell several products and need a separate predictive score for each one.
- Marketing and sales want one shared account-based platform instead of separate tools.

Limits to weigh against the price:

- No public prices: the pricing page is a form, and Sales and Marketing are quoted as a platform fee plus a flat fee per user.
- Marketing and Sales are not sold as standalone solutions; Demandbase tailors one plan across your go-to-market teams.
- Anonymous visitors are identified at the account level; for people, Demandbase recommends likely buying group members from modeled intent rather than naming the visitor.
- Email Agent drafts an email from a person record that you copy or open in Gmail or Outlook to send, and it needs both the Marketing and Sales licenses.

## Cheaper or Simpler Options

**In short:** The table lists 3 other tools from the same category with a published starting price, cheapest first, each with the date we checked it.

**Starting prices of other tools to compare with Demandbase**

| Tool | Starting price | Free plan | Checked |
| --- | --- | --- | --- |
| [Leadfeeder (Dealfront)](/compare/leadfeeder/pricing) | $79 a month (Discover, billed annually; $113 on monthly billing) | Yes | Oct 17, 2026 |
| [RB2B](/compare/rb2b/pricing) | $79 a month (Starter, monthly billing) | Yes | Oct 17, 2026 |
| Warmly | $99 a month (API and MCP Starter, Growth and Pro, monthly billing) | Yes | Oct 17, 2026 |

Starting price is the lowest published price on each tool's pricing page, on the date shown.

## Frequently Asked Questions

**In short:** 4 common questions about Demandbase pricing.

### How much does Demandbase cost per month?

Demandbase lists no monthly plan price: its plans are sold by quote through sales, as of Oct 17, 2026.

### Does Demandbase have a free plan?

No. Demandbase's pricing page lists no free plan or trial (checked Oct 17, 2026).

### Is Demandbase cheaper annually?

Demandbase lists no monthly plan price (its plans are sold by quote through sales), so there is no annual discount to compare.

### What costs extra on Demandbase?

Demandbase for Sales and Marketing is priced as a platform fee for software and services plus a flat fee per user. Demandbase says additional predictive models carry no added fees.

## Related

- [Ken vs other tools](/compare): Comparisons and pricing guides
- [6sense pricing](/compare/6sense/pricing): Sold by quote
- [RB2B pricing](/compare/rb2b/pricing): From $79 a month
- [Leadfeeder (Dealfront) pricing](/compare/leadfeeder/pricing): From $79 a month
- [Terminus pricing](/compare/terminus/pricing): Sold by quote

## Sources

| Source | URL | Checked |
| --- | --- | --- |
| Demandbase pricing and packaging | https://www.demandbase.com/pricing/ | 2026-10-17 |
| Demandbase Ads | https://www.demandbase.com/products/advertising/ | 2026-10-17 |
| Demandbase Ads pilot | https://www.demandbase.com/promotions/tryadvertising/ | 2026-10-17 |
| Demandbase Data | https://www.demandbase.com/products/data/ | 2026-10-17 |
| Demandbase Account Identification | https://www.demandbase.com/products/account-intelligence/account-identification/ | 2026-10-17 |
| Demandbase Intent | https://www.demandbase.com/products/account-intelligence/intent/ | 2026-10-17 |
| Demandbase B2B Technographic Data | https://www.demandbase.com/products/account-intelligence/technographics/ | 2026-10-17 |
| Demandbase predictive analytics | https://www.demandbase.com/products/predictive-analytics/ | 2026-10-17 |
| Demandbase vs. 6sense | https://www.demandbase.com/why-demandbase/6sense/ | 2026-10-17 |
| Demandbase intent data preview | https://engage.demandbase.com/ | 2026-10-17 |
| Demandbase playbook: Researching accounts using signals | https://www.demandbase.com/resources/playbook/researching-accounts-using-signals/ | 2026-10-17 |
| Demandbase help: Recommended People and Person-Based Intent (PBI) | https://support.demandbase.com/hc/en-us/articles/43286058594843-Understanding-Recommended-People-and-Person-Based-Intent-PBI | 2026-10-17 |
| Demandbase help: Demandbase One for Sales People tab | https://support.demandbase.com/hc/en-us/articles/35040795158555-Understanding-the-Demandbase-One-For-Sales-People-Tab | 2026-10-17 |
| Demandbase help: Demandbase Data in Demandbase One for Sales | https://support.demandbase.com/hc/en-us/articles/53919737340699-Understanding-Demandbase-Data-in-Demandbase-One-for-Sales | 2026-10-17 |
| Demandbase help: AI Insights and Email Agent for People | https://support.demandbase.com/hc/en-us/articles/45941748187419-Understanding-AI-Insights-and-Email-Agent | 2026-10-17 |
| Demandbase help: Multiple Predictive Scores | https://support.demandbase.com/hc/en-us/articles/360061044711-Understanding-Multiple-Predictive-Scores | 2026-10-17 |
| Mojo by Demandbase | https://trymojo.ai/ | 2026-10-17 |
| Mojo by Demandbase pricing | https://trymojo.ai/pricing | 2026-10-17 |
| Leadfeeder pricing | https://www.leadfeeder.com/pricing/ | 2026-10-17 |
| RB2B pricing | https://www.rb2b.com/pricing | 2026-10-17 |
| Warmly pricing | https://www.warmly.ai/p/pricing | 2026-10-17 |

## Changelog

- 2026-10-17: Page published with Demandbase prices checked on Oct 17, 2026.
