---
title: "ZoomInfo vs Apollo: Which Is Better in 2026?"
description: "ZoomInfo vs Apollo compared: plans, prices and 8 key differences from each vendor's own pages, checked Oct 17, 2026."
path: /compare/zoominfo-vs-apollo
family: versus
updated: 2026-10-17
html: /compare/zoominfo-vs-apollo
sources:
  - "https://www.zoominfo.com/pricing"
  - "https://www.zoominfo.com/free-trial"
  - "https://www.zoominfo.com/faqs/community-edition"
  - "https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost"
  - "https://gtm.ai/pricing"
  - "https://www.zoominfo.com/data"
  - "https://www.zoominfo.com/products/gtm-workspace"
  - "https://www.zoominfo.com/solutions/salesloft"
  - "https://www.zoominfo.com/llms.txt"
  - "https://www.apollo.io/pricing"
  - "https://www.apollo.io/pricing/about-credits"
  - "https://knowledge.apollo.io/hc/en-us/articles/9527776320781-Review-Credit-Usage-in-Apollo"
  - "https://docs.apollo.io/reference/bulk-people-enrichment"
  - "https://www.apollo.io"
facts:
  category: "B2B data provider"
  a_lowest_paid_plan: "No public subscription price; pay-as-you-go credits sold"
  b_lowest_paid_plan: "Basic, $65 per seat a month ($49 billed yearly)"
  a_free_plan: "ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card"
  b_free_plan: "Free plan with 75 credits per seat a month, 2 sequences and 250 emails a day"
  prices_checked: "Oct 17, 2026"
---

# ZoomInfo vs Apollo: Which Is Better in 2026?

Pick Apollo if you want published per-seat prices, a free plan, and sequences and a dialer in the same seat. Pick ZoomInfo if your reps call at scale and you run account plays on intent and website visitor data, on an annual contract.

**Disclosure:** Ken is our product. Every fact about other tools comes from their public pages on the date shown.

## The Verdict

### Verdict

**ZoomInfo or Apollo?**

Ken's view, from each vendor's public pages checked Oct 17, 2026.

**Pick ZoomInfo if:**

- Your reps call as much as they email and need mobile and direct-dial numbers; ZoomInfo says it has 135M+ direct dials.
- You run account-based plays on buyer intent and website visitor tracking, on Copilot Advanced and up.
- You want B2B data in your own agents or apps, paid per record through the GTM AI API or MCP server.

**Pick Apollo if:**

- You want to see the price before you talk to sales, from $49 per seat a month billed yearly.
- You want contact data, sequences, a dialer and meeting scheduling in one seat.
- You want a free plan with Salesforce or HubSpot sync to try first.
- You want to pay email credits only for addresses Apollo can verify.

## At a Glance

**In short:** Of the 10 features below, ZoomInfo has 7 and Apollo has 9 in full, from each vendor's public pages checked Oct 17, 2026.

**ZoomInfo vs Apollo at a glance**

| Feature | ZoomInfo | Apollo | Ken (ours) |
| --- | --- | --- | --- |
| Free plan or free credits | Yes - ZoomInfo Lite, 10 credits a month; GTM AI gives 1,000 data credits at signup | Yes - 75 credits per seat a month | Yes - 1,000 credits once, no card |
| Unlimited users on one plan | No - paid plans priced per license, with a seat minimum | No - priced per seat | Yes - Platform includes unlimited seats and workspaces |
| Work email finder | Yes - 1 credit per exported profile | Yes - 1 credit per email, charged only for addresses Apollo can verify | Yes - 250M people and 24M companies; search is free, 1 credit ($0.02) per valid email found, charged only on success |
| Mobile and direct-dial numbers | Yes - mobile and direct dials from Professional up | Yes - 8 credits per phone number | No - work emails only |
| Email verification built in | Partial - emails in its data are verified; no bulk list verifier | Yes - emails verified before you are charged; waterfall re-verification on Basic and up | Yes - uploaded lists verified free on Platform (fair-use rate limits apply) |
| Browser extension | Yes - Chrome extension, also on Lite | Yes - Chrome prospecting, Gmail and Salesforce extensions on every plan | No |
| CRM integration (HubSpot, Salesforce) | Yes - Salesforce, HubSpot and more from Professional; HubSpot on Lite | Yes - Salesforce and HubSpot push and pull on every plan | Partial - email events one way to HubSpot, Salesforce, Pipedrive, Attio, Close and GoHighLevel through OutboundSync; native two-way sync coming |
| Buyer intent data | Yes - on Copilot Advanced and up; Streaming Intent is an add-on | Yes - Bombora topics: 1 on Free, 6 on Basic and Professional, 12 on Organization | Coming - Signals |
| API access | Yes - GTM AI API, MCP and CLI, pay-as-you-go credits | Yes - on every plan, daily call limits by plan; API calls that return data use credits | Yes - Ken API and Ken MCP server |
| Built-in email outreach | Partial - AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft | Yes - sequences on every plan; 250 emails a day on Free and Basic, unlimited from Professional | Yes - Campaigns over email and LinkedIn, 200,000 sends a month on Platform |

Rows are the features buyers compare in B2B data providers. Sources are listed at the end of the page.

## How Much Do ZoomInfo and Apollo Cost?

**In short:** ZoomInfo has no public subscription price and sells pay-as-you-go credits, priced below. Apollo.io's lowest paid plan is Basic, $65 per seat a month ($49 billed yearly).

**ZoomInfo and Apollo plans and prices**

| Tool | Plan | Monthly | Billed yearly (per month) | Unit | Includes |
| --- | --- | --- | --- | --- | --- |
| [ZoomInfo](https://www.zoominfo.com/pricing) | ZoomInfo Lite | $0 | $0 | Flat | 10 contact credits a month, 25 with Community Edition; Search, exports, Chrome extension and mobile app; WebSights Lite: up to 10 website visitor reveals a day; Business email required; not open to current or past paid customers |
| [ZoomInfo](https://www.zoominfo.com/pricing) | Professional | Contact sales | Contact sales | Custom | Mobile numbers and business emails; Chrome extension and mobile app; CRM integrations (HubSpot, Salesforce and more); AI email generation and intelligent dialing |
| [ZoomInfo](https://www.zoominfo.com/pricing) | Copilot Advanced | Contact sales | Contact sales | Custom | Everything in Professional; Buyer intent signals and website visitors; Account Fit Score, champion tracking and job-change alerts; Workflows for automated outreach, export to Outreach or Salesloft |
| [ZoomInfo](https://www.zoominfo.com/pricing) | Copilot Enterprise | Contact sales | Contact sales | Custom | Everything in Copilot Advanced; Real-time buyer intent and custom intent signals; Custom integrations and advanced workflows; Dedicated customer service manager and white-glove onboarding |
| [ZoomInfo](https://www.zoominfo.com/pricing) | GTM AI (API, MCP and CLI) | Pay as you go | Pay as you go | Usage tiers | 1,000 data credits and 1,000 AI credits free at signup, no card; Data credits $0.38 each at the $1,000 spend tier; AI credits $0.05 each, flat rate; Search, lookup and find similar never use credits; Top-ups from $20, no contract or seat fees |
| [Apollo.io](https://www.apollo.io/pricing) | Basic | $65 | $49 | Per seat | 2,500 credits per seat a month (30,000 a year on annual billing); Unlimited sequences, 250 emails a day; 6 Bombora intent topics; Waterfall enrichment and automated CRM enrichment; US dialer, calls use credits |
| [Apollo.io](https://www.apollo.io/pricing) | Professional | $99 | $79 | Per seat | 4,000 credits per seat a month (48,000 a year on annual billing); Unlimited daily sends and A/Z testing; Unlimited Google and Microsoft mailboxes per user; AI agents and AI lead scoring; 4,000 minutes of call recording per user a month |
| [Apollo.io](https://www.apollo.io/pricing) | Organization | Not sold monthly | $119 | Per seat | 72,000 credits per seat a year; Minimum 3 seats, annual billing only; 12 intent topics; SSO, custom permission profiles and Salesforce custom objects; 8,000 minutes of call recording per user a month |

Prices in USD from each vendor's pricing page: ZoomInfo checked Oct 17, 2026, Apollo.io checked Oct 17, 2026.

- ZoomInfo: Contact sales: Professional, Copilot Advanced and Copilot Enterprise have no public price. ZoomInfo quotes on features, number of licenses and credit usage.
- ZoomInfo: One credit is used per exported contact or company profile, whether from the platform, the Chrome extension or an integration's API call. Packages include a set number of monthly credits, and more can be added.
- ZoomInfo: Paid plans are billed annually and include a minimum number of seats; ZoomInfo says there is no standard monthly option.
- Apollo.io: Credits are pooled across the team and granted upfront each billing cycle. Unused credits, including bought add-on credits, expire at the end of the cycle.
- Apollo.io: An email costs 1 credit and is charged only when Apollo can verify the address. A phone number costs 8 credits. Enrichment, AI research, the dialer, email warmup and domain or mailbox purchases also use credits.
- Apollo.io: Add-on credits are bought in-app and cost $0.025 per credit at small volumes, down to $0.015 at the largest tiers.

## What Are the Key Differences Between ZoomInfo and Apollo?

**In short:** 8 differences that change which tool fits, each from the vendors' own pages.

**Key differences between ZoomInfo and Apollo**

| Topic | ZoomInfo | Apollo |
| --- | --- | --- |
| Public prices | None for Professional or the Copilot plans; every quote goes through sales | Basic $49 and Professional $79 per seat a month billed yearly |
| Contract | Annual, with a minimum seat count; no standard monthly option | Monthly or yearly on Basic and Professional |
| Free tier | ZoomInfo Lite, 10 credits a month, closed to current or past paid customers | 75 credits per seat a month and 2 sequences per team |
| Database size, as each states | 500M+ professional profiles and 135M+ direct dials | 240M+ contacts and 30M+ accounts |
| Phone numbers | Mobile and direct dials from Professional | 8 credits per number, from the same pool as emails |
| Intent data | Buyer intent and website visitors on Copilot Advanced and up; ZoomInfo says it tracks 4,500+ topics | Bombora topics: 1 on Free, 6 on Basic and Professional |
| Email outreach | AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft | Sequences on every plan; 250 emails a day on Free and Basic, unlimited from Professional |
| API | GTM AI pay as you go, $0.38 per data credit at the $1,000 tier; search and lookup are free | On every plan with daily limits; calls that return data use credits |

## Or Skip Both: Ken

**In short:** Ken Search covers 250M people and 24M companies, searchable by title, seniority, company and location.

Ken's Free plan gives 1,000 credits once, with no card. Platform is $200 a month, or $160 a month billed yearly, with 200,000 sends and 5,000 credits a month and unlimited seats and workspaces.

- Search 250M people and 24M companies.
- Search is free; you pay only for valid emails found, 1 credit ($0.02) each.
- Company and person enrichment is free.

- [Join the waiting list](/waitlist)
- [Ken pricing](/pricing)

## ZoomInfo vs Apollo FAQ

### Is Apollo cheaper than ZoomInfo?

Apollo publishes its prices, from $49 per seat a month billed yearly, and has a free plan. ZoomInfo publishes no price for Professional or its Copilot plans and sells them as annual contracts with a minimum seat count, so you need a quote to compare. Its GTM AI API is pay as you go, at $0.38 per data credit at the $1,000 spend tier.

### Which has more data, ZoomInfo or Apollo?

By their own counts, ZoomInfo has 500M+ professional profiles and 135M+ direct dials, and Apollo has 240M+ contacts and 30M+ accounts. Run a sample search on your own target market before you buy.

### Does ZoomInfo have a free version?

Yes. ZoomInfo Lite gives 10 credits a month with the Chrome extension and WebSights Lite. It needs a business email and is closed to current or past paid customers. Apollo's free plan gives 75 credits per seat a month.

### Can you send emails from ZoomInfo or Apollo?

Apollo runs sequences on every plan, capped at 250 emails a day on Free and Basic. ZoomInfo drafts emails with AI and sends them through Gmail, Outlook, Outreach or Salesloft.

## Related

- [All comparisons](/compare)
- [Clay vs Apollo](/compare/clay-vs-apollo)
- [Clay vs ZoomInfo](/compare/clay-vs-zoominfo)
- [Apollo vs Instantly](/compare/apollo-vs-instantly)
- [ZoomInfo vs RocketReach](/compare/zoominfo-vs-rocketreach)
- [ZoomInfo vs Cognism](/compare/zoominfo-vs-cognism)
- [ZoomInfo vs Seamless.AI](/compare/zoominfo-vs-seamless-ai)
- [Ken vs ZoomInfo](/compare/zoominfo)
- [ZoomInfo alternatives](/alternatives/zoominfo)
- [ZoomInfo pricing](/compare/zoominfo/pricing)
- [Apollo alternatives](/alternatives/apollo)
- [Apollo pricing](/compare/apollo/pricing)

## Sources

| Source | URL | Checked |
| --- | --- | --- |
| ZoomInfo pricing | https://www.zoominfo.com/pricing | 2026-10-17 |
| ZoomInfo free trial | https://www.zoominfo.com/free-trial | 2026-10-17 |
| ZoomInfo Lite FAQs | https://www.zoominfo.com/faqs/community-edition | 2026-10-17 |
| ZoomInfo blog: how much does ZoomInfo cost | https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost | 2026-10-17 |
| GTM AI pricing (ZoomInfo) | https://gtm.ai/pricing | 2026-10-17 |
| ZoomInfo data | https://www.zoominfo.com/data | 2026-10-17 |
| ZoomInfo GTM Workspace | https://www.zoominfo.com/products/gtm-workspace | 2026-10-17 |
| ZoomInfo and Salesloft | https://www.zoominfo.com/solutions/salesloft | 2026-10-17 |
| ZoomInfo llms.txt | https://www.zoominfo.com/llms.txt | 2026-10-17 |
| Apollo.io pricing | https://www.apollo.io/pricing | 2026-10-17 |
| Apollo.io: About Apollo credits | https://www.apollo.io/pricing/about-credits | 2026-10-17 |
| Apollo knowledge base: Review credit usage in Apollo | https://knowledge.apollo.io/hc/en-us/articles/9527776320781-Review-Credit-Usage-in-Apollo | 2026-10-17 |
| Apollo API docs: Bulk people enrichment (credit usage) | https://docs.apollo.io/reference/bulk-people-enrichment | 2026-10-17 |
| Apollo.io homepage | https://www.apollo.io | 2026-10-17 |

## Changelog

- 2026-10-17: Page published.