---
title: "ZoomInfo vs Cognism: Which Is Better in 2026?"
description: "ZoomInfo vs Cognism compared: plans, prices and 7 key differences from each vendor's own pages, checked Oct 17, 2026."
path: /compare/zoominfo-vs-cognism
family: versus
updated: 2026-10-17
html: /compare/zoominfo-vs-cognism
sources:
  - "https://www.zoominfo.com/pricing"
  - "https://www.zoominfo.com/free-trial"
  - "https://www.zoominfo.com/faqs/community-edition"
  - "https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost"
  - "https://gtm.ai/pricing"
  - "https://www.zoominfo.com/data"
  - "https://www.zoominfo.com/products/gtm-workspace"
  - "https://www.zoominfo.com/solutions/salesloft"
  - "https://www.zoominfo.com/llms.txt"
  - "https://www.cognism.com/pricing"
  - "https://www.cognism.com/mcp-api"
  - "https://www.cognism.com/our-data"
  - "https://www.cognism.com/faq"
  - "https://www.cognism.com/integrations"
  - "https://www.cognism.com/sales-intelligence"
  - "https://www.cognism.com/datasample"
facts:
  category: "B2B data provider"
  a_lowest_paid_plan: "No public subscription price; pay-as-you-go credits sold"
  b_lowest_paid_plan: "No public price"
  a_free_plan: "ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card"
  b_free_plan: "None"
  prices_checked: "Oct 17, 2026"
---

# ZoomInfo vs Cognism: Which Is Better in 2026?

Both quote their main plans through sales. Pick Cognism if you call into Europe and want phone-verified mobiles screened against Do Not Call lists; pick ZoomInfo for the broader platform, with buyer intent, website visitors and a free Lite tier.

**Disclosure:** Ken is our product. Every fact about other tools comes from their public pages on the date shown.

## The Verdict

### Verdict

**ZoomInfo or Cognism?**

Ken's view, from each vendor's public pages checked Oct 17, 2026.

**Pick ZoomInfo if:**

- You want to try before talking to sales, with ZoomInfo Lite at 10 credits a month.
- You want buyer intent and website visitor tracking, on Copilot Advanced and up.
- You want AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft.

**Pick Cognism if:**

- You cold call European decision-makers and want phone-verified mobiles.
- You need phone data screened against 16 Do Not Call lists before it is shown.
- You want a revealed contact to stay free for the whole contract, with a new credit only after a job change.

## At a Glance

**In short:** Of the 10 features below, ZoomInfo has 7 and Cognism has 6 in full, from each vendor's public pages checked Oct 17, 2026.

**ZoomInfo vs Cognism at a glance**

| Feature | ZoomInfo | Cognism | Ken (ours) |
| --- | --- | --- | --- |
| Free plan or free credits | Yes - ZoomInfo Lite, 10 credits a month; GTM AI gives 1,000 data credits at signup | No - free data sample on request | Yes - 1,000 credits once, no card |
| Unlimited users on one plan | No - paid plans priced per license, with a seat minimum | No - Standard and Pro include 5 seats | Yes - Platform includes unlimited seats and workspaces |
| Work email finder | Yes - 1 credit per exported profile | Yes - 1 credit per revealed contact | Yes - 250M people and 24M companies; search is free, 1 credit ($0.02) per valid email found, charged only on success |
| Mobile and direct-dial numbers | Yes - mobile and direct dials from Professional up | Yes - phone-verified mobiles; premium mobile filter and on-demand verification on Pro | No - work emails only |
| Email verification built in | Partial - emails in its data are verified; no bulk list verifier | Partial - emails verified before delivery; on-demand verification covers mobiles (Pro) | Yes - uploaded lists verified free on Platform (fair-use rate limits apply) |
| Browser extension | Yes - Chrome extension, also on Lite | Yes - Chrome extension over LinkedIn and websites | No |
| CRM integration (HubSpot, Salesforce) | Yes - Salesforce, HubSpot and more from Professional; HubSpot on Lite | Yes - Salesforce, HubSpot, Pipedrive, Microsoft Dynamics; CRM Enrichment is an add-on | Partial - email events one way to HubSpot, Salesforce, Pipedrive, Attio, Close and GoHighLevel through OutboundSync; native two-way sync coming |
| Buyer intent data | Yes - on Copilot Advanced and up; Streaming Intent is an add-on | Yes - Bombora intent on Pro, up to 12 topics from 11,000+ | Coming - Signals |
| API access | Yes - GTM AI API, MCP and CLI, pay-as-you-go credits | Yes - MCP and API on Standard and Pro, same credit pool | Yes - Ken API and Ken MCP server |
| Built-in email outreach | Partial - AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft | No - exports to CRMs, Outreach and Salesloft | Yes - Campaigns over email and LinkedIn, 200,000 sends a month on Platform |

Rows are the features buyers compare in B2B data providers. Sources are listed at the end of the page.

## How Much Do ZoomInfo and Cognism Cost?

**In short:** ZoomInfo has no public subscription price and sells pay-as-you-go credits, priced below. Cognism lists no price for its paid plans.

**ZoomInfo and Cognism plans and prices**

| Tool | Plan | Monthly | Billed yearly (per month) | Unit | Includes |
| --- | --- | --- | --- | --- | --- |
| [ZoomInfo](https://www.zoominfo.com/pricing) | ZoomInfo Lite | $0 | $0 | Flat | 10 contact credits a month, 25 with Community Edition; Search, exports, Chrome extension and mobile app; WebSights Lite: up to 10 website visitor reveals a day; Business email required; not open to current or past paid customers |
| [ZoomInfo](https://www.zoominfo.com/pricing) | Professional | Contact sales | Contact sales | Custom | Mobile numbers and business emails; Chrome extension and mobile app; CRM integrations (HubSpot, Salesforce and more); AI email generation and intelligent dialing |
| [ZoomInfo](https://www.zoominfo.com/pricing) | Copilot Advanced | Contact sales | Contact sales | Custom | Everything in Professional; Buyer intent signals and website visitors; Account Fit Score, champion tracking and job-change alerts; Workflows for automated outreach, export to Outreach or Salesloft |
| [ZoomInfo](https://www.zoominfo.com/pricing) | Copilot Enterprise | Contact sales | Contact sales | Custom | Everything in Copilot Advanced; Real-time buyer intent and custom intent signals; Custom integrations and advanced workflows; Dedicated customer service manager and white-glove onboarding |
| [ZoomInfo](https://www.zoominfo.com/pricing) | GTM AI (API, MCP and CLI) | Pay as you go | Pay as you go | Usage tiers | 1,000 data credits and 1,000 AI credits free at signup, no card; Data credits $0.38 each at the $1,000 spend tier; AI credits $0.05 each, flat rate; Search, lookup and find similar never use credits; Top-ups from $20, no contract or seat fees |
| [Cognism](https://www.cognism.com/pricing) | Standard | Contact sales | Contact sales | Custom | 5 seats included; Emails, mobiles, job titles and work history; Hiring, funding and job-change signals; MCP and API access; CSV enrichment and AI search |
| [Cognism](https://www.cognism.com/pricing) | Pro | Contact sales | Contact sales | Custom | 5 seats included; Everything in Standard; Premium mobile filter and on-demand mobile verification; Bombora intent data, up to 12 topics |
| [Cognism](https://www.cognism.com/pricing) | CRM Enrichment | Contact sales | Contact sales | Custom | Standalone or as an add-on to Standard or Pro; Enriches and maintains CRM records; A credit is used again only when key details change, like a job move |

Prices in USD from each vendor's pricing page: ZoomInfo checked Oct 17, 2026, Cognism checked Oct 17, 2026.

- ZoomInfo: Contact sales: Professional, Copilot Advanced and Copilot Enterprise have no public price. ZoomInfo quotes on features, number of licenses and credit usage.
- ZoomInfo: One credit is used per exported contact or company profile, whether from the platform, the Chrome extension or an integration's API call. Packages include a set number of monthly credits, and more can be added.
- ZoomInfo: Paid plans are billed annually and include a minimum number of seats; ZoomInfo says there is no standard monthly option.
- Cognism: Contact sales: Cognism publishes no prices. Standard, Pro, CRM Enrichment and Data-as-a-Service are quoted.
- Cognism: 1 credit = 1 revealed contact. Each seat includes an allocation of credits, and more can be bought at any point.
- Cognism: Viewing a contact you already revealed is free for the rest of the contract; a credit is used again only if the contact changes jobs.

## What Are the Key Differences Between ZoomInfo and Cognism?

**In short:** 7 differences that change which tool fits, each from the vendors' own pages.

**Key differences between ZoomInfo and Cognism**

| Topic | ZoomInfo | Cognism |
| --- | --- | --- |
| Coverage focus | 500M+ profiles and 135M+ direct dials, by its own count | Phone-verified mobiles, which it says are 98% accurate in Europe |
| Seats | Per license, with a seat minimum | Standard and Pro include 5 seats |
| Free option | ZoomInfo Lite, 10 credits a month | No free plan or self-serve trial; a free data sample on request |
| What a credit buys | 1 exported contact or company profile | 1 revealed contact, free to view again for the contract; charged again only after a job change |
| Intent data | On Copilot Advanced and up; ZoomInfo says it tracks 4,500+ topics | Bombora on Pro, up to 12 topics from 11,000+ |
| Email outreach | AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft | None built in; contacts go to CRMs, Outreach and Salesloft |
| API and MCP | GTM AI API, MCP and CLI, pay as you go | MCP and API on both packages, from the same credit pool |

## Or Skip Both: Ken

**In short:** Ken Search covers 250M people and 24M companies, searchable by title, seniority, company and location.

Ken's Free plan gives 1,000 credits once, with no card. Platform is $200 a month, or $160 a month billed yearly, with 200,000 sends and 5,000 credits a month and unlimited seats and workspaces.

- Search 250M people and 24M companies.
- Search is free; you pay only for valid emails found, 1 credit ($0.02) each.
- Company and person enrichment is free.

- [Join the waiting list](/waitlist)
- [Ken pricing](/pricing)

## ZoomInfo vs Cognism FAQ

### Is Cognism cheaper than ZoomInfo?

Neither publishes prices for its main plans, so you need quotes from both. Cognism packages include 5 seats; ZoomInfo prices per license with a seat minimum and annual billing.

### Which is better for European data?

Cognism focuses on Europe. It says its phone-verified European mobiles are 98% accurate and screens phone data against 16 Do Not Call lists. Compare both on a sample of your own target accounts; Cognism aims to send a free sample within 72 hours.

### Does Cognism have intent data?

Yes, Bombora intent on the Pro package, up to 12 topics from 11,000+. ZoomInfo offers buyer intent on Copilot Advanced and up and says it tracks 4,500+ topics.

## Related

- [All comparisons](/compare)
- [ZoomInfo vs Apollo](/compare/zoominfo-vs-apollo)
- [Clay vs ZoomInfo](/compare/clay-vs-zoominfo)
- [ZoomInfo vs RocketReach](/compare/zoominfo-vs-rocketreach)
- [ZoomInfo vs Seamless.AI](/compare/zoominfo-vs-seamless-ai)
- [ZoomInfo vs Lusha](/compare/zoominfo-vs-lusha)
- [Ken vs ZoomInfo](/compare/zoominfo)
- [ZoomInfo alternatives](/alternatives/zoominfo)
- [ZoomInfo pricing](/compare/zoominfo/pricing)
- [Cognism alternatives](/alternatives/cognism)
- [Cognism pricing](/compare/cognism/pricing)
- [What is data enrichment?](/glossary/data-enrichment)

## Sources

| Source | URL | Checked |
| --- | --- | --- |
| ZoomInfo pricing | https://www.zoominfo.com/pricing | 2026-10-17 |
| ZoomInfo free trial | https://www.zoominfo.com/free-trial | 2026-10-17 |
| ZoomInfo Lite FAQs | https://www.zoominfo.com/faqs/community-edition | 2026-10-17 |
| ZoomInfo blog: how much does ZoomInfo cost | https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost | 2026-10-17 |
| GTM AI pricing (ZoomInfo) | https://gtm.ai/pricing | 2026-10-17 |
| ZoomInfo data | https://www.zoominfo.com/data | 2026-10-17 |
| ZoomInfo GTM Workspace | https://www.zoominfo.com/products/gtm-workspace | 2026-10-17 |
| ZoomInfo and Salesloft | https://www.zoominfo.com/solutions/salesloft | 2026-10-17 |
| ZoomInfo llms.txt | https://www.zoominfo.com/llms.txt | 2026-10-17 |
| Cognism pricing | https://www.cognism.com/pricing | 2026-10-17 |
| Cognism MCP and API | https://www.cognism.com/mcp-api | 2026-10-17 |
| Cognism data | https://www.cognism.com/our-data | 2026-10-17 |
| Cognism FAQ | https://www.cognism.com/faq | 2026-10-17 |
| Cognism integrations | https://www.cognism.com/integrations | 2026-10-17 |
| Cognism sales intelligence | https://www.cognism.com/sales-intelligence | 2026-10-17 |
| Cognism free data sample | https://www.cognism.com/datasample | 2026-10-17 |

## Changelog

- 2026-10-17: Page published.