---
title: "ZoomInfo vs Lusha: Which Is Better in 2026?"
description: "ZoomInfo vs Lusha compared: plans, prices and 7 key differences from each vendor's own pages, checked Oct 17, 2026."
path: /compare/zoominfo-vs-lusha
family: versus
updated: 2026-10-17
html: /compare/zoominfo-vs-lusha
sources:
  - "https://www.zoominfo.com/pricing"
  - "https://www.zoominfo.com/free-trial"
  - "https://www.zoominfo.com/faqs/community-edition"
  - "https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost"
  - "https://gtm.ai/pricing"
  - "https://www.zoominfo.com/data"
  - "https://www.zoominfo.com/products/gtm-workspace"
  - "https://www.zoominfo.com/solutions/salesloft"
  - "https://www.zoominfo.com/llms.txt"
  - "https://www.lusha.com/pricing/"
  - "https://www.lusha.com/ai-assistants/"
  - "https://www.lusha.com/data/"
  - "https://www.lusha.com/engage/"
  - "https://www.lusha.com/waterfall-enrichment/"
  - "https://www.lusha.com/lusha-extension/"
  - "https://docs.lusha.com/user-guide/getting-started/how-credits-work-in-lusha"
  - "https://docs.lusha.com/user-guide/plans-and-upgrades/how-to-upgrade-your-plan"
facts:
  category: "B2B data provider"
  a_lowest_paid_plan: "No public subscription price; pay-as-you-go credits sold"
  b_lowest_paid_plan: "Starter, $49.90 a month ($37.45 billed yearly)"
  a_free_plan: "ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card"
  b_free_plan: "Free plan with 40 credits a month, 1 seat, no card"
  prices_checked: "Oct 17, 2026"
---

# ZoomInfo vs Lusha: Which Is Better in 2026?

Pick Lusha if you want published prices, a free plan with 40 credits a month and monthly billing. Pick ZoomInfo if a larger sales and marketing team needs intent, website visitors and workflows and can sign an annual contract.

**Disclosure:** Ken is our product. Every fact about other tools comes from their public pages on the date shown.

## The Verdict

### Verdict

**ZoomInfo or Lusha?**

Ken's view, from each vendor's public pages checked Oct 17, 2026.

**Pick ZoomInfo if:**

- You need buyer intent and website visitor tracking, on Copilot Advanced and up.
- You want workflows and exports into Outreach or Salesloft from one platform, on Copilot Advanced and up.
- You buy on annual contracts for a larger team.

**Pick Lusha if:**

- You want to see prices first, from $37.45 a month billed yearly.
- You want a free plan with 40 credits a month, against 10 on ZoomInfo Lite.
- You want monthly billing, with unused credits rolling over on Pro and Premium.

## At a Glance

**In short:** Of the 10 features below, ZoomInfo has 7 and Lusha has 9 in full, from each vendor's public pages checked Oct 17, 2026.

**ZoomInfo vs Lusha at a glance**

| Feature | ZoomInfo | Lusha | Ken (ours) |
| --- | --- | --- | --- |
| Free plan or free credits | Yes - ZoomInfo Lite, 10 credits a month; GTM AI gives 1,000 data credits at signup | Yes - 40 credits a month, 1 seat, no card | Yes - 1,000 credits once, no card |
| Unlimited users on one plan | No - paid plans priced per license, with a seat minimum | Partial - only on the custom Scale plan; Pro includes 2 seats, Premium 5 | Yes - Platform includes unlimited seats and workspaces |
| Work email finder | Yes - 1 credit per exported profile | Yes - 1 credit per verified email; says it has 165M+ verified emails | Yes - 250M people and 24M companies; search is free, 1 credit ($0.02) per valid email found, charged only on success |
| Mobile and direct-dial numbers | Yes - mobile and direct dials from Professional up | Yes - 5 credits per phone number; says it has 117M+ verified phone numbers | No - work emails only |
| Email verification built in | Partial - emails in its data are verified; no bulk list verifier | Yes - reveals verified emails; states 98% email accuracy | Yes - uploaded lists verified free on Platform (fair-use rate limits apply) |
| Browser extension | Yes - Chrome extension, also on Lite | Yes - Chrome extension for LinkedIn, Sales Navigator and company sites | No |
| CRM integration (HubSpot, Salesforce) | Yes - Salesforce, HubSpot and more from Professional; HubSpot on Lite | Yes - HubSpot and Salesforce on all plans; Pipedrive, Zoho, Dynamics and more | Partial - email events one way to HubSpot, Salesforce, Pipedrive, Attio, Close and GoHighLevel through OutboundSync; native two-way sync coming |
| Buyer intent data | Yes - on Copilot Advanced and up; Streaming Intent is an add-on | Yes - 26 dated buying signals, including LinkedIn activity intent and website traffic | Coming - Signals |
| API access | Yes - GTM AI API, MCP and CLI, pay-as-you-go credits | Yes - all plans; strict rate limits on Free and Starter, full access from Pro | Yes - Ken API and Ken MCP server |
| Built-in email outreach | Partial - AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft | Yes - Engage email sequences from Gmail or Outlook, up to 1,000 emails a day | Yes - Campaigns over email and LinkedIn, 200,000 sends a month on Platform |

Rows are the features buyers compare in B2B data providers. Sources are listed at the end of the page.

## How Much Do ZoomInfo and Lusha Cost?

**In short:** ZoomInfo has no public subscription price and sells pay-as-you-go credits, priced below. Lusha's lowest paid plan is Starter, $49.90 a month ($37.45 billed yearly).

**ZoomInfo and Lusha plans and prices**

| Tool | Plan | Monthly | Billed yearly (per month) | Unit | Includes |
| --- | --- | --- | --- | --- | --- |
| [ZoomInfo](https://www.zoominfo.com/pricing) | ZoomInfo Lite | $0 | $0 | Flat | 10 contact credits a month, 25 with Community Edition; Search, exports, Chrome extension and mobile app; WebSights Lite: up to 10 website visitor reveals a day; Business email required; not open to current or past paid customers |
| [ZoomInfo](https://www.zoominfo.com/pricing) | Professional | Contact sales | Contact sales | Custom | Mobile numbers and business emails; Chrome extension and mobile app; CRM integrations (HubSpot, Salesforce and more); AI email generation and intelligent dialing |
| [ZoomInfo](https://www.zoominfo.com/pricing) | Copilot Advanced | Contact sales | Contact sales | Custom | Everything in Professional; Buyer intent signals and website visitors; Account Fit Score, champion tracking and job-change alerts; Workflows for automated outreach, export to Outreach or Salesloft |
| [ZoomInfo](https://www.zoominfo.com/pricing) | Copilot Enterprise | Contact sales | Contact sales | Custom | Everything in Copilot Advanced; Real-time buyer intent and custom intent signals; Custom integrations and advanced workflows; Dedicated customer service manager and white-glove onboarding |
| [ZoomInfo](https://www.zoominfo.com/pricing) | GTM AI (API, MCP and CLI) | Pay as you go | Pay as you go | Usage tiers | 1,000 data credits and 1,000 AI credits free at signup, no card; Data credits $0.38 each at the $1,000 spend tier; AI credits $0.05 each, flat rate; Search, lookup and find similar never use credits; Top-ups from $20, no contract or seat fees |
| [Lusha](https://www.lusha.com/pricing/) | Starter | $49.90 | $37.45 | Flat | 400 credits a month; 1 seat; Chrome extension, HubSpot and Salesforce; API with strict rate limits |
| [Lusha](https://www.lusha.com/pricing/) | Pro | $69.90 | $52.45 | Flat | 600 credits a month, more on the credit slider; 2 seats included, up to 10; Full API access; Data Waterfall enrichment |
| [Lusha](https://www.lusha.com/pricing/) | Premium | $399.90 | $299.95 | Flat | 3,400 credits a month, more on the credit slider; 5 seats included, up to 25; Full API access; Data Waterfall enrichment |
| [Lusha](https://www.lusha.com/pricing/) | Scale | Contact sales | Contact sales | Custom | Custom credits on an annual contract; Unlimited seats; Per-user credit limits |

Prices in USD from each vendor's pricing page: ZoomInfo checked Oct 17, 2026, Lusha checked Oct 17, 2026.

- ZoomInfo: Contact sales: Professional, Copilot Advanced and Copilot Enterprise have no public price. ZoomInfo quotes on features, number of licenses and credit usage.
- ZoomInfo: One credit is used per exported contact or company profile, whether from the platform, the Chrome extension or an integration's API call. Packages include a set number of monthly credits, and more can be added.
- ZoomInfo: Paid plans are billed annually and include a minimum number of seats; ZoomInfo says there is no standard monthly option.
- Lusha: A verified email costs 1 credit and a phone number costs 5 credits. Searching is free.
- Lusha: One credit balance covers the Workspace, Chrome extension, API and MCP server.
- Lusha: Pro and Premium prices are the lowest step of a credit slider: Pro goes up to 3,200 credits a month and Premium up to 10,000.

## What Are the Key Differences Between ZoomInfo and Lusha?

**In short:** 7 differences that change which tool fits, each from the vendors' own pages.

**Key differences between ZoomInfo and Lusha**

| Topic | ZoomInfo | Lusha |
| --- | --- | --- |
| Public prices | None for Professional or the Copilot plans | Starter $49.90 a month or $37.45 billed yearly; Pro $69.90 or $52.45 |
| Contract | Annual, with a seat minimum | Monthly or annual; Scale is a custom annual plan |
| Free plan | ZoomInfo Lite, 10 credits a month | 40 credits a month for 1 seat |
| Phone numbers | From Professional; it says it has 135M+ direct dials | 5 credits each; it says it has 117M+ verified numbers |
| Intent | Buyer intent and website visitors on Copilot Advanced and up; ZoomInfo says it tracks 4,500+ topics | 26 dated buying signals, including LinkedIn activity and website traffic |
| Seats | Per license, with a minimum | 1 to 5 included by plan; unlimited only on Scale |
| Email sending | AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft | Engage sequences, up to 1,000 emails a day |

## Or Skip Both: Ken

**In short:** Ken Search covers 250M people and 24M companies, searchable by title, seniority, company and location.

Ken's Free plan gives 1,000 credits once, with no card. Platform is $200 a month, or $160 a month billed yearly, with 200,000 sends and 5,000 credits a month and unlimited seats and workspaces.

- Search 250M people and 24M companies.
- Search is free; you pay only for valid emails found, 1 credit ($0.02) each.
- Company and person enrichment is free.

- [Join the waiting list](/waitlist)
- [Ken pricing](/pricing)

## ZoomInfo vs Lusha FAQ

### Is Lusha cheaper than ZoomInfo?

Lusha publishes its prices, from $37.45 a month billed yearly for 400 credits a month. ZoomInfo sells Professional and its Copilot plans by quote on annual contracts with a seat minimum.

### Do ZoomInfo and Lusha have free plans?

Both do. ZoomInfo Lite gives 10 credits a month and is closed to current or past paid customers. Lusha's free plan gives 40 credits a month for 1 seat, with no card.

### Which has intent data?

ZoomInfo has buyer intent plus website visitors on Copilot Advanced and up, and says it tracks 4,500+ topics. Lusha lists 26 dated buying signals, including LinkedIn activity intent and website traffic.

## Related

- [All comparisons](/compare)
- [ZoomInfo vs Apollo](/compare/zoominfo-vs-apollo)
- [Clay vs ZoomInfo](/compare/clay-vs-zoominfo)
- [ZoomInfo vs RocketReach](/compare/zoominfo-vs-rocketreach)
- [ZoomInfo vs Cognism](/compare/zoominfo-vs-cognism)
- [ZoomInfo vs Seamless.AI](/compare/zoominfo-vs-seamless-ai)
- [Apollo vs Lusha](/compare/apollo-vs-lusha)
- [Ken vs ZoomInfo](/compare/zoominfo)
- [ZoomInfo alternatives](/alternatives/zoominfo)
- [ZoomInfo pricing](/compare/zoominfo/pricing)
- [Lusha alternatives](/alternatives/lusha)
- [Lusha pricing](/compare/lusha/pricing)

## Sources

| Source | URL | Checked |
| --- | --- | --- |
| ZoomInfo pricing | https://www.zoominfo.com/pricing | 2026-10-17 |
| ZoomInfo free trial | https://www.zoominfo.com/free-trial | 2026-10-17 |
| ZoomInfo Lite FAQs | https://www.zoominfo.com/faqs/community-edition | 2026-10-17 |
| ZoomInfo blog: how much does ZoomInfo cost | https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost | 2026-10-17 |
| GTM AI pricing (ZoomInfo) | https://gtm.ai/pricing | 2026-10-17 |
| ZoomInfo data | https://www.zoominfo.com/data | 2026-10-17 |
| ZoomInfo GTM Workspace | https://www.zoominfo.com/products/gtm-workspace | 2026-10-17 |
| ZoomInfo and Salesloft | https://www.zoominfo.com/solutions/salesloft | 2026-10-17 |
| ZoomInfo llms.txt | https://www.zoominfo.com/llms.txt | 2026-10-17 |
| Lusha pricing | https://www.lusha.com/pricing/ | 2026-10-17 |
| Lusha facts for AI assistants | https://www.lusha.com/ai-assistants/ | 2026-10-17 |
| Lusha data | https://www.lusha.com/data/ | 2026-10-17 |
| Lusha Engage | https://www.lusha.com/engage/ | 2026-10-17 |
| Lusha Data Waterfall | https://www.lusha.com/waterfall-enrichment/ | 2026-10-17 |
| Lusha Chrome extension | https://www.lusha.com/lusha-extension/ | 2026-10-17 |
| Lusha docs: how credits work | https://docs.lusha.com/user-guide/getting-started/how-credits-work-in-lusha | 2026-10-17 |
| Lusha docs: how to upgrade your plan | https://docs.lusha.com/user-guide/plans-and-upgrades/how-to-upgrade-your-plan | 2026-10-17 |

## Changelog

- 2026-10-17: Page published.