---
title: "Ken vs ZoomInfo: Features and Pricing"
description: "Ken vs ZoomInfo: ZoomInfo is priced by quote, Ken Platform is $200 a month with unlimited seats. Features, prices and who should pick which."
path: /compare/zoominfo
family: compare
updated: 2026-10-17
html: /compare/zoominfo
sources:
  - "https://www.zoominfo.com/pricing"
  - "https://www.zoominfo.com/free-trial"
  - "https://www.zoominfo.com/faqs/community-edition"
  - "https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost"
  - "https://gtm.ai/pricing"
  - "https://www.zoominfo.com/data"
  - "https://www.zoominfo.com/products/gtm-workspace"
  - "https://www.zoominfo.com/solutions/salesloft"
  - "https://www.zoominfo.com/llms.txt"
  - "/pricing"
facts:
  ken_platform_price: "$200 a month, unlimited seats"
  ken_free_plan: "1,000 credits once, no card"
  vendor_price: "Contact sales"
  vendor_free_plan: "ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card"
  features_compared: "10"
  prices_checked: "Oct 17, 2026"
---

# Ken vs ZoomInfo

Pick Ken if you want free search across 250M people and 24M companies: Platform is $200 a month with unlimited seats. Pick ZoomInfo if your reps call as much as they email and need mobile and direct-dial numbers at scale.

**Disclosure:** Ken is our product. We list it first, and every fact about other tools comes from their public pages on the date shown.

## Ken or ZoomInfo: Which Should You Pick?

**In short:** Ken wins on free search across 250M people and 24M companies; ZoomInfo wins when your reps call as much as they email and need mobile and direct-dial numbers at scale.

### Verdict

**Ken vs ZoomInfo**

Ken's view: ZoomInfo sells annual, per-seat contracts with phone numbers and intent data, which Ken does not offer today. Ken Search covers 250M people and 24M companies with free search and 1 credit ($0.02) per valid email found, charged only on success, and Platform ($200/month) includes unlimited seats and Campaigns over email and LinkedIn in the same product.

**Pick Ken if:**

- You want free search across 250M people and 24M companies
- You want one price for the whole team: Platform is $200 a month with unlimited seats and workspaces
- You want prices you can check: credits cost $0.02 each on a public rate card

**Pick ZoomInfo if:**

- Your reps call as much as they email and need mobile and direct-dial numbers at scale
- You run account-based plays on buyer intent and website visitor data
- You want verified B2B data inside your own agents or apps, paid per record through an API or MCP server

## At a Glance

**In short:** Ken and ZoomInfo on the 10 features buyers of B2B data providers compare, checked Oct 17, 2026.

**Ken vs ZoomInfo, features checked Oct 17, 2026**

| Feature | Ken (ours) | ZoomInfo |
| --- | --- | --- |
| Free plan or free credits | Yes - 1,000 credits once, no card | Yes - ZoomInfo Lite, 10 credits a month; GTM AI gives 1,000 data credits at signup |
| Unlimited users on one plan | Yes - Platform includes unlimited seats and workspaces | No - paid plans priced per license, with a seat minimum |
| Work email finder | Yes - 250M people and 24M companies; search is free, 1 credit ($0.02) per valid email found, charged only on success | Yes - 1 credit per exported profile |
| Mobile and direct-dial numbers | No - work emails only | Yes - mobile and direct dials from Professional up |
| Email verification built in | Yes - uploaded lists verified free on Platform (fair-use rate limits apply) | Partial - emails in its data are verified; no bulk list verifier |
| Browser extension | No | Yes - Chrome extension, also on Lite |
| CRM integration (HubSpot, Salesforce) | Partial - email events one way to HubSpot, Salesforce, Pipedrive, Attio, Close and GoHighLevel through OutboundSync; native two-way sync coming | Yes - Salesforce, HubSpot and more from Professional; HubSpot on Lite |
| Buyer intent data | Coming - Signals | Yes - on Copilot Advanced and up; Streaming Intent is an add-on |
| API access | Yes - Ken API and Ken MCP server | Yes - GTM AI API, MCP and CLI, pay-as-you-go credits |
| Built-in email outreach | Yes - Campaigns over email and LinkedIn, 200,000 sends a month on Platform | Partial - AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft |

ZoomInfo facts come from its own website on Oct 17, 2026. Ken facts come from Ken's product pages.

## How Much Does Each Cost?

**In short:** ZoomInfo is priced by quote (checked Oct 17, 2026). Ken has a Free plan, then Platform at $200 a month with unlimited seats.

**Ken plans, checked Oct 17, 2026**

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 1,000 credits once, no card |
| [Platform](/pricing) | $200 a month ($180 a month quarterly, $160 a month annual) | 200,000 sends and 5,000 credits a month, unlimited seats and workspaces; 1 credit = $0.02 |
| [Managed (VIP done-for-you)](/done-for-you) | $4,597 a month | Done-for-you: the Ken team runs it |

Ken prices from /pricing. Data, AI, Ken inboxes and LinkedIn accounts are credits on a public rate card.

**ZoomInfo plans, from its pricing page on Oct 17, 2026**

| Plan | Monthly billing | Annual billing | What you get |
| --- | --- | --- | --- |
| ZoomInfo Lite | $0 | $0 | 10 contact credits a month, 25 with Community Edition; Search, exports, Chrome extension and mobile app; WebSights Lite: up to 10 website visitor reveals a day; Business email required; not open to current or past paid customers |
| Professional | Contact sales | Contact sales | Mobile numbers and business emails; Chrome extension and mobile app; CRM integrations (HubSpot, Salesforce and more); AI email generation and intelligent dialing |
| Copilot Advanced | Contact sales | Contact sales | Everything in Professional; Buyer intent signals and website visitors; Account Fit Score, champion tracking and job-change alerts; Workflows for automated outreach, export to Outreach or Salesloft |
| Copilot Enterprise | Contact sales | Contact sales | Everything in Copilot Advanced; Real-time buyer intent and custom intent signals; Custom integrations and advanced workflows; Dedicated customer service manager and white-glove onboarding |
| GTM AI (API, MCP and CLI) | Usage based | Usage based | 1,000 data credits and 1,000 AI credits free at signup, no card; Data credits $0.38 each at the $1,000 spend tier; AI credits $0.05 each, flat rate; Search, lookup and find similar never use credits; Top-ups from $20, no contract or seat fees |

Source: ZoomInfo pricing (https://www.zoominfo.com/pricing), checked Oct 17, 2026. Annual prices are per month, billed yearly.

- Free option: ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card.
- Contact sales: Professional, Copilot Advanced and Copilot Enterprise have no public price. ZoomInfo quotes on features, number of licenses and credit usage.
- One credit is used per exported contact or company profile, whether from the platform, the Chrome extension or an integration's API call. Packages include a set number of monthly credits, and more can be added.
- Paid plans are billed annually and include a minimum number of seats; ZoomInfo says there is no standard monthly option.
- Add-ons: Streaming Intent is priced on keyword volume and account universe. CRM and other integrations carry a base install cost and need a minimum bulk credit purchase.
- Marketing packages (Marketing Demand with 75K credits, ABM Lite, ABM Enterprise with 150K credits) are also quote-only.
- Enterprise GTM AI packages (annual volume pricing, mobile phone data, SSO) are quoted by sales.

## Where Is ZoomInfo Stronger?

**In short:** Ken's view: ZoomInfo does more than Ken on the 4 points below, each from its own website on Oct 17, 2026.

- Says it has 500M+ professional profiles and 135M+ direct-dial numbers, with mobile numbers and business emails from the entry Professional package
- Buyer intent across 4,500+ topics plus website visitor tracking on Copilot Advanced and up
- A permanent free tier, ZoomInfo Lite, with 10 credits a month, the Chrome extension and WebSights Lite
- Pay-as-you-go API, MCP and CLI access through GTM AI with published per-credit prices and free search and lookup

## Switching From ZoomInfo

**In short:** Move your lists first, then rebuild what you run in ZoomInfo and run both side by side before you cancel.

1. Open a Ken workspace on Free: 1,000 credits once, no card.
2. Run the searches you use in ZoomInfo in Ken Search: search is free; you pay only for valid emails found, 1 credit ($0.02) each.
3. Upload the lists you already have; emails you upload or find with your own provider key cost nothing.
4. Run both side by side for a few weeks before you cancel ZoomInfo.

## FAQ

### Is Ken a ZoomInfo alternative?

For B2B data providers, it can be. Ken's view: ZoomInfo sells annual, per-seat contracts with phone numbers and intent data, which Ken does not offer today. Ken Search covers 250M people and 24M companies with free search and 1 credit ($0.02) per valid email found, charged only on success, and Platform ($200/month) includes unlimited seats and Campaigns over email and LinkedIn in the same product.

### How much does ZoomInfo cost?

ZoomInfo is priced by quote, per its pricing page on Oct 17, 2026. Free option: ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card.

### How much does Ken cost?

Free: 1,000 credits once, no card. Platform: $200 a month with 200,000 sends, 5,000 credits a month and unlimited seats. Managed (VIP done-for-you): $4,597 a month. 1 credit = $0.02.

### Can I use ZoomInfo and Ken together?

Yes, side by side. Ken lists no integration with ZoomInfo today, so each keeps its own data.

### When is ZoomInfo the better choice?

Pick ZoomInfo if your reps call as much as they email and need mobile and direct-dial numbers at scale; or if you run account-based plays on buyer intent and website visitor data; or if you want verified B2B data inside your own agents or apps, paid per record through an API or MCP server.

## Do this in Ken

### Search Ken's Database

Search 250M people and 24M companies by title, seniority, company and location. Search is free; you pay only for valid emails found, 1 credit ($0.02) each.

1. Set the filters you use today: title, seniority, company and location.
2. Find valid emails for the people you want to reach.
3. Add them to a campaign.

- Link: [Search Ken's Database](/waitlist)
- API: `POST /v1/search/companies`
- MCP tool: `search_search_companies`
- Cost: Free to search, 1 credit ($0.02) per valid email found

## Related

- [Ken vs other tools](/compare)
- [ZoomInfo alternatives](/alternatives/zoominfo)
- [ZoomInfo pricing](/compare/zoominfo/pricing)
- [Ken vs Apollo](/compare/apollo)
- [Ken pricing](/pricing)

## Sources

| Source | URL | Checked |
| --- | --- | --- |
| ZoomInfo pricing | https://www.zoominfo.com/pricing | 2026-10-17 |
| ZoomInfo free trial | https://www.zoominfo.com/free-trial | 2026-10-17 |
| ZoomInfo Lite FAQs | https://www.zoominfo.com/faqs/community-edition | 2026-10-17 |
| ZoomInfo blog: how much does ZoomInfo cost | https://pipeline.zoominfo.com/sales/how-much-does-zoominfo-cost | 2026-10-17 |
| GTM AI pricing (ZoomInfo) | https://gtm.ai/pricing | 2026-10-17 |
| ZoomInfo data | https://www.zoominfo.com/data | 2026-10-17 |
| ZoomInfo GTM Workspace | https://www.zoominfo.com/products/gtm-workspace | 2026-10-17 |
| ZoomInfo and Salesloft | https://www.zoominfo.com/solutions/salesloft | 2026-10-17 |
| ZoomInfo llms.txt | https://www.zoominfo.com/llms.txt | 2026-10-17 |
| Ken pricing | /pricing | 2026-10-17 |

## Changelog

- 2026-10-17: Page published.