--- title: "Sales Email Templates: 13 Plays With Examples" description: "96 sales email and LinkedIn templates for 13 moments, from the first cold email to a no-show, with timing and filled-in examples." path: /templates family: templates updated: 2026-10-17 html: /templates sources: - "https://github.com/Ken-Technology/cold-email-skills" - "https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business" facts: plays: "13" templates: "96" examples: "39" written_from: "Ken's public cold email skills (MIT)" --- # Sales Email Templates 96 ready-to-send templates for 13 sales moments, from the first cold email to the follow-up after a no-show. Each page has 6-8 templates, filled-in examples and, where it fits, a timing table. ## All Template Pages **In short:** One page per sales moment, ordered by how often people search for it. - [Sales Follow-Up Email Templates](/templates/sales-follow-up-email): Follow-ups for no reply, after a meeting, after a proposal and after a demo, with a 3-email cadence. (8 templates) - [Sales Email Subject Lines](/templates/sales-email-subject-lines): 8 subject line patterns with 30+ examples and the first line each one needs. (8 templates) - [Cold Email Templates](/templates/cold-email-templates): First-touch cold emails under 80 words, each with one idea and one direct ask, plus a 3-email cadence. (8 templates) - [B2B Sales Email Templates](/templates/sales-email-template): B2B sales emails for every stage, from a case-study first touch to a renewal and expansion ask. (8 templates) - [LinkedIn Connection Request Messages](/templates/linkedin-connection-request-messages): Connection notes under 200 characters for events, shared context, peers and mutual contacts, plus what to send after they accept. (8 templates) - [Meeting Request Email Templates](/templates/meeting-request-email): Cold, referral, inbound, executive, event and customer meeting requests that ask for the call in plain words. (7 templates) - [Introduction Email Templates](/templates/introduction-email): Introduce yourself, take over an account, ask for a warm intro, make one or bring a colleague into a deal. (7 templates) - [Trade Show Follow-Up Email Templates](/templates/trade-show-follow-up-email): Follow-ups for booth talks, brief hellos, badge scans and missed meetings, sent within 1-2 business days. (7 templates) - [Referral Email Templates](/templates/referral-email): Ask customers, partners and lost deals for a name, write to the referred person and thank the referrer. (7 templates) - [Sponsorship Email Templates](/templates/sponsorship-email): Pitches for event, newsletter, podcast, meetup and nonprofit sponsors that lead with the audience and one package. (7 templates) - [Breakup Email Templates](/templates/breakup-email): Short last emails that give one more reason to reply and a plain opt-out, without a guilt trip. (6 templates) - [Event Invitation Email Templates](/templates/event-invitation-email): Invites for webinars, customer dinners, roundtables, booth visits, launches and meetups, plus reminders. (8 templates) - [No-Show Follow-Up Email Templates](/templates/no-show-follow-up-email): Same-day reschedules, a useful second email and a short close for missed calls, demos and second meetings. (7 templates) ## How Are These Templates Written? **In short:** From Ken's open-source cold email skills, the rules Ken's team writes campaigns with, plus the FTC's CAN-SPAM basics. - One idea and one direct ask per email. The ask is for the meeting or the thing you offer, never a soft "Is this worth a look?". - First emails stay under 80 words of static copy; follow-ups shrink to about 50. - Subject lines read like an internal email: a few plain words, no spam words, no fake Re: or Fwd:. - Follow-ups reply in the same thread, 2-4 days apart, and each one adds a new idea. - Plain text with at most one link, on its own line, and no hype words. - Every cold email carries your postal address and a plain opt-out line, which the FTC's CAN-SPAM guide requires and the signature can hold. - Examples use fictional companies. Nothing here comes from customer campaigns. ## Related - [Sales Follow-Up Email Templates](/templates/sales-follow-up-email) - [Sales Email Subject Lines](/templates/sales-email-subject-lines) - [Cold Email Templates](/templates/cold-email-templates) - [Cold email skills for AI agents](/tools/cold-email-skills): The open-source skills these templates are written from. - [Ken pricing](/pricing) ## Sources | Source | URL | Checked | | --- | --- | --- | | Ken cold email skills (MIT), email-copywriting and campaign-strategy | https://github.com/Ken-Technology/cold-email-skills | 2026-10-17 | | FTC, CAN-SPAM Act: A Compliance Guide for Business | https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business | 2026-10-17 | ## Changelog - 2026-10-17: Hub published.