Kenso

Born out of the hate for bad cold email.

Cold email is a waste of everyone's time.
Senders do repetitive work. Prospects read bad emails.

We exist to do outbound right.
1M+
Emails a month
3%
Reply rate, vs 1% industry
30%
Of replies positive
7
Meetings per 10k contacts
Cristian Frunze, founder of Kenso

Cristian Frunze

The story

Sent my first cold email at 13. Sent 20M emails by 20.

I sent 275 cold emails at 13 to land my first freelance client.

I hired my first team at Smart Course by sending cold emails. By 16 that eLearning platform had 50,000 students.

Got my first mentor with a cold Twitter DM. First 8 ads agency clients with cold email. Some of those prospects became friends. Some became business partners to this day.

At 17, I tried to scale outbound the old way - built an SDR team of 8, got 60 calls a month, hated every minute of it.

So I fired 7 of them, learnt enough Python to ship an MVP in 2 weeks, and started booking 200 calls a month.

That became Kenso.

For years we ran it as an agency for a few dozen companies. Now the platform we built is yours: run it yourself, from your AI agent, or have our team run it for you.

The why and the way.

Outbound is broken.

Standard lead gen agency playbook: grab a list from Apollo, throw a ChatGPT-written email, send with Instantly, hope something sticks.

Software tools give you a dashboard and a thousand settings to figure out. Good luck.

When everyone uses the same tools and playbook, everyone gets the same results.

Broken outbound workflow: scrape a list from Apollo, throw a 17-step sequence, send it through Instantly, and it stops working
Today in Kenso: the emails, LinkedIn connection requests and reply drafts waiting for your approval
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Today in Kenso: the emails, LinkedIn connection requests and reply drafts waiting for your approval

The Kenso Way.

Cold outreach has always been a trade-off between scale, relevance, cost, and personalization. Pick two, lose two.

The Kenso Way is how we do all of them at once.

Ken learns your playbook and voice in Knowledge, so relevance and personalization come built in.
The engine takes care of scale and cost. You approve what goes out.

It evolves together every day, because the same team builds Kenso and runs campaigns on it.

LinkedIn multichannel, included.

Email alone leaves replies on the table. LinkedIn alone needs a second subscription and a handoff tool.

The Kenso Way runs email and LinkedIn in one sequence - connection requests, messages, and profile visits interleaved with the emails you already write.

On Kenso Platform, each connected LinkedIn account is 1,500 credits ($30) a month. No per-action LinkedIn charges. Same workspace, same replies, same team.

LinkedIn messages inside a Kenso sequence

We built something “crazy”, “impossible”, “overkill”.

  • “you’re trying too much”
  • “just send more emails”
  • “don’t bother, too hard”
  • “just buy Clay”

Our own servers.

Not Gmail. Not Outlook. Our own infrastructure on dedicated IPs. We replicated Gmail’s spam algorithm to scan every email before it sends. If it would hit spam, it gets rewritten automatically. Your primary domain is never involved.

Cold email, run like ads.

Tens of angles and audiences running at once. Scale the winners, cut the losers. AI personalizes every email from real prospect data - LinkedIn, website, online presence. Not “Hey {{FirstName}}.”

Curated lead database.

We built the targeting stack too. 250M people and 24M companies from 10+ platforms. AI qualification on criteria no filter can capture - “B2B SaaS with pricing above $3k” or “healthtech companies with outdated websites.” Triple email verification. Smart blocklists.

Our own AI models.

We host and train some of our AI models to be able to quickly qualify and segment leads into the right campaign. Designed for accuracy, scale, and efficiency.

We built all of it for our own agency first. It works. Now you can run it yourself, or have us run it for you.

The people behind Kenso.

Marketers, engineers, and deliverability specialists who ran outbound for dozens of companies before building the platform.

Frequently Asked Questions

Why Kenso exists, how it runs, and who is behind it.

Kenso exists because cold email wastes time for senders and prospects. Templates, bad lists, and fragile tool stacks create noise. We built an engine that treats data, messaging, deliverability, and iteration as one system - first for our own agency, now as a platform anyone can run.

Outbound, done right.

Get early access with 1,000 free credits, no card. Or have our team run it for you.

Left illustrated email envelope for personalized outreachCenter illustrated email envelope for personalized outreachRight illustrated email envelope for personalized outreach