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LinkedIn multichannel
Build sequences that visit profiles, send connection requests, follow up in DMs, and weave email around LinkedIn - in the same campaign editor you already use for outbound.
What you can automate
Drop LinkedIn steps next to email steps. Order them, wait between them, and branch on what the prospect actually does.
Warm the lead before you connect. Visits can run first so your name is already familiar when the invite lands.
Personalized notes up to LinkedIn's limit - or a clean empty invite. One connection step per sequence, so campaigns stay intentional.
Follow up after they accept. Write variants, A/B the opener, and keep the thread in the same campaign as your email touches.
If they have not accepted yet, the first message can go out as InMail - optionally only to open profiles so you do not burn paid credits.
Playbooks
Pick a channel policy, then layer conditions - clicked, accepted, replied positive - so every lead takes the path that matches their behavior.
Best when the ICP lives on LinkedIn and email is the safety net. Ken can fall back to email when the social path stalls.
Use email volume for reach, then stack LinkedIn on the people who already showed intent - higher context, lower noise.
Same campaign, both channels, shared analytics. Reply on either side pauses the rest so you never double-message a warm lead.
Run pure LinkedIn campaigns when email is not the right surface - still on the same lists, AI stack, and reporting as the rest of Ken.
Built in
Branch on clicked, accepted, or positive reply. Anchor LinkedIn steps before or after a specific email so the sequence feels designed, not bolted on.
Test up to four message variants on the same structural step. Profile visits stay single-track; connection notes and DMs can split for learning.
A reply on email can pause LinkedIn for that lead, and a LinkedIn reply can pause email. One conversation, not two bots talking over each other.
Personalization, qualification, and quality checks work across channels - one approval flow, one dashboard, one voice.
Per seat we enforce LinkedIn-safe limits: 20 connection requests and 50 messages per day (profile visits up to 80). Accounts stay healthy while you scale.
Same leads as email outbound. Pipe activity into your stack, or drive campaigns from agents via Ken MCP - LinkedIn is not a silo.
Why Ken
Most teams run Instantly or Smartlead for email and bolt on a separate LinkedIn product. Ken is one campaign editor, one list, one reply surface - LinkedIn steps live next to email steps by design.
Email, connection, message, and profile visit in the same sequence timeline.
Shared contacts, enrichment, and analytics - no dual list hygiene across vendors.
See and act on positive replies without jumping between LinkedIn and a cold-email inbox.
Seats are included on paid plans; extras and plan details are on the pricing page if you need the numbers. See pricing · All features
Profile visits, connection requests (with or without a note), and messages after accept. The first message can fall back to InMail when they have not accepted yet - optionally limited to open profiles.
Yes. Interleave steps freely, or pick a channel policy: LinkedIn-only, LinkedIn first with email fallback, email first with LinkedIn reinforce, or full parallel multichannel.
LinkedIn steps can wait on signals like accepted connection, clicked email, or positive reply. You can also anchor a LinkedIn step before or after a specific email step so timing stays deliberate.
Per connected seat: up to 20 connection requests and 50 messages per day, with profile visits up to 80. We enforce these so accounts stay within LinkedIn safety norms.
Yes. Message (and connection note) steps support up to four variants on the same structural step. Profile visits are single-track by design.
Yes. Cross-channel stop means an email reply can pause remaining LinkedIn steps for that lead, and a LinkedIn reply can pause email - so you do not over-message someone who already engaged.
LinkedIn seats are included on Starter and Growth (and scale with contact volume). Extra seats are a flat monthly add-on - Ken does not meter per-action social credits. Details live on /pricing.
Start free, wire LinkedIn steps into a campaign, and see email + social in one motion - without standing up a second tool.
