Ken AI
Ken Starter
- $200
Ken Starter plan
Starter plan at 1,000 leads / mo
- Included
Sending domains
1 sending domain included in the Starter plan
- Included
Inboxes (mailboxes)
Included - provisioned and managed on Ken's sending infrastructure
- Included
Email verification
Included
- Included
AI qualification
Included
- Included
AI personalization
Included
- Included
AI segmentation
Included
- Included
AI quality check
Included
- Included
Placement tests and monitoring
Included
- Included
Email warmup
Included
Artisan
Employee
- $600
Artisan Employee plan
Employee plan billed annually at $600 / mo effective - 30,000 credits included
- Included
Campaign credits
22,000 credits needed (1,000 leads x 22 credits / lead) - covered by plan allotment
- Included
AI personalization and replies
included in Artisan credits
- $4
Sending domainsthey don't advertise this
3 domains x $15 / yr = $4 / mo
- $32
Inboxes (mailboxes)they don't advertise this
8 inboxes x $4 / mo = $32
- Artisan is billed annually - no monthly or quarterly billing
Pricing shown is the self-serve startup view (Free, Intern, Employee, Enterprise). Artisan also sells larger quote-based plans (Team ~2,500 leads contacted/mo, Scale ~6,000, and custom Enterprise) that are not priced publicly on that ladder.
What Artisan is
Artisan is an AI SDR platform built around Ava, an autonomous agent that finds leads, personalizes outreach, sends, and handles replies. Usage is metered in credits (about 22 credits per person contacted for end-to-end cold email). Self-serve startup plans include Intern at $250/mo and Employee at $600/mo, both billed annually, with larger Team and Scale plans sold as custom quotes. Mailboxes and phone numbers are billed separately on top of the plan.
When they are the right call: Choose Artisan when you want a fully autonomous AI SDR (Ava) that owns the motion end to end - research, personalization, sending, and replies - and you are comfortable with credit-based usage and annual contracts. It fits teams that prefer agent automation over assembling a human-supervised stack.
Where Ken fits
Choose Ken when you want human-in-control cold email: a large lead database, AI that assists qualification and personalization with explicit human review, and domains plus inboxes included in the plan. It fits teams that care about deliverability ownership and transparent, volume-based pricing without credit math.
The honest tradeoffs.
Artisan
Strengths
- True AI SDR positioning - Ava can run research, outreach, and replies as an agent rather than a pure sending tool
- Credits bundle enrichment, personalization, and autonomous replies into one ~22-credit-per-person rate
- Self-serve Intern and Employee tiers with a free tier for lead discovery and research
- HubSpot sync and power-dialer options for teams that want CRM and phone in the same motion
Tradeoffs
- Plans are billed annually - no public monthly or quarterly self-serve option on the startup view
- Mailboxes and phone numbers are billed separately; public dollar prices are not listed
- Volume above Employee moves into custom Enterprise / quote-based Team and Scale pricing
Ken AI
Strengths
- All-in-one platform: 300M+ leads, verification, AI assist, warmup, placement tests, and unified inbox
- Sending domains and inboxes included - no separate mailbox bill for core infrastructure
- Self-serve volume pricing with monthly, quarterly (-20%), and annual (-33%) options
- Human-in-control model - you review and approve copy and targeting rather than delegating sends to an autonomous agent
Tradeoffs
- Email-first focus - no built-in LinkedIn or phone SDR agent like Ava's multi-channel AI SDR pitch
- Newer product relative to established AI SDR brands, so brand recognition may lag in some segments
At a glance.
| Artisan | Ken AI | |
|---|---|---|
| Starting paid plan | Intern $250/mo billed annually (12K credits, ~550 leads contacted/mo) | Starter $200/mo (1,000 leads); Growth from $750/mo at 5,000 leads |
| Mid self-serve plan | Employee $600/mo billed annually (30K credits, ~1,400 leads contacted/mo) | Growth scales by lead volume with quarterly and annual discounts |
| Usage model | ~22 credits per person contacted (end-to-end campaign) | Priced by leads contacted; AI qualification and personalization included |
| Lead database | Included in credit-based discovery (and larger quote plans claim 250M+ contacts) | 300M+ lead database included on paid plans |
| Sending infrastructure | Mailboxes billed separately (public prices unlisted); 14-day warmup on Artisan mailboxes | Domains and inboxes included in plan pricing |
| AI / personalization | Included in Artisan credits (personalization and autonomous replies) | AI qualification, segmentation, personalization, and quality check included |
| Billing period | Annual contracts on published self-serve tiers | Monthly, quarterly (-20%), or annual (-33%) |
| Free tier | 300 credits/mo; lead discovery and research, no campaigns | Free plan available (no sending) |
The math, in full.
Worked at 10,000 leads / month, monthly billing. Every figure below is editable in the calculator above.
Artisan: line by line
Artisan Enterprise (extrapolated)
220,000 credits x $0.02 / credit (Employee $600 / 30,000 credits) = $4,400
Campaign credits
220,000 credits needed (10,000 leads x 22 credits / lead) - priced via Employee unit rate above
AI personalization and replies
included in Artisan credits
Sending domains
25 domains x $15 / yr = $31 / mo
Inboxes (mailboxes)
73 inboxes x $4 / mo = $292
- Artisan is billed annually - no monthly or quarterly billing
- exceeds Employee - requires custom pricing, shown as extrapolation
Ken: line by line
Ken Growth plan
Growth plan at 10,000 leads / mo
Sending domains
10 sending domains included in the Growth plan
Inboxes (mailboxes)
Included - provisioned and managed on Ken's sending infrastructure
Email verification
Included
AI qualification
Included
AI personalization
Included
AI segmentation
Included
AI quality check
Included
Placement tests and monitoring
Included
Email warmup
Included
Assumptions and sources
- Emails per lead4 emailsKen standard 4-step cold-email sequence
- Emails per inbox per day25 emails / inbox / dayConservative deliverability-safe send rate per mailbox
- Inboxes per domain3 inboxes / domainCommon cold-email setup (3 inboxes per sending domain)
- Domain price15 $ / domain / yrTypical registrar cost for a sending domain (e.g. Instantly sells domains at $15 / yr)
- Inbox price4 $ / inbox / moTypical mailbox cost (e.g. Google Workspace seat)
- Sending days per month22 daysWeekdays only (no weekend sends)
- Credits per lead contacted22 creditsArtisan pricing page: ~22 credits per person contacted; estimator shows 100 prospects = 2,200 credits
Artisan pricing sources
- Artisan pricing page - Self-serve startup tiers Intern/Employee + credit estimator (verified 2026-07-11)
- Artisan mailbox documentation - Mailboxes billed separately; public dollar prices UNCONFIRMED - calculator uses shared domain/inbox defaults
Pricing verified 2026-07-11.
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