Ken AI
Ken Starter
- $200
Ken Starter plan
Starter plan at 1,000 leads / mo
- Included
Sending domains
1 sending domain included in the Starter plan
- Included
Inboxes (mailboxes)
Included - provisioned and managed on Ken's sending infrastructure
- Included
Email verification
Included
- Included
AI qualification
Included
- Included
AI personalization
Included
- Included
AI segmentation
Included
- Included
AI quality check
Included
- Included
Placement tests and monitoring
Included
- Included
Email warmup
Included
Instantly
Growth + Growth credits
- $47
Email Outreach (Growth)
Growth: up to 1,000 uploaded contacts and 5,000 emails / mo at 1,000 leads and 4,000 emails
- $47
Instantly Credits (Growth credits)
1,500 credits needed (1,000 leads x 1.5 credits/lead) covered by Growth credits (1,500 credits)
- $1
AI qualification (external API)
1,000 leads x $1 / 1k = $1, to match the AI Ken includes - external AI API cost, not billed by Instantly
- $1
AI segmentation (external API)
1,000 leads x $1 / 1k = $1, to match the AI Ken includes - external AI API cost, not billed by Instantly
- $60
AI personalization (external API)
4,000 emails x 3 lines x $5 / 1k lines = $60, to match the AI Ken includes - external AI API cost, not billed by Instantly
- $24
AI quality check (external API)
4,000 emails x $6 / 1k = $24, to match the AI Ken includes - external AI API cost, not billed by Instantly
- $47
Inbox Placementthey don't advertise this
$47 / mo (Growth Inbox Placement default; Hypergrowth Inbox Placement is $97/mo)
- $4
Sending domainsthey don't advertise this
3 domains x $15 / yr = $4 / mo
- $32
Inboxes (mailboxes)they don't advertise this
8 inboxes x $4 / mo = $32
Instantly prices Email Outreach and SuperSearch credits as separate subscriptions. This calculator adds the cheapest sending plan that covers both your lead upload and email volume, the cheapest credit tier for leads x 1.5 credits (Instantly's published average), Growth Inbox Placement at $47/mo (hidden), and Instantly's own domain ($15/yr) plus AirMail DFY inbox ($4/mo) costs (hidden). Google DFY ($5) and pre-warmed ($10) mailboxes cost more. AI personalization is not modeled as a free inclusion - Instantly prices AI actions in credits; adjust credits per lead if you use heavy AI enrichment.
What Instantly is
Instantly is a cold email platform built around high-volume sending. Paid Email Outreach plans (Growth, Hypergrowth, Light Speed) cover campaign sending, unlimited connected accounts, and warmup, with separate Instantly Credits for SuperSearch lead data and enrichment. Domains, done-for-you mailboxes (AirMail from $4/account/mo), Inbox Placement tests, CRM, and website-visitor tracking are sold as add-ons or sibling products rather than a single bundled seat.
When they are the right call: Instantly is a strong fit when you already have lead lists or a data stack, want fine-grained control over sending infrastructure, and prefer to buy only the products you need (sending alone, credits alone, or a bundle). Agencies and operators who manage many inboxes and care about warmup limits, SISR on Light Speed, and a mature outreach UI often prefer Instantly.
Where Ken fits
Ken is a better fit when you want one subscription that includes a large B2B database, AI qualification and personalization, verification, domains, and inboxes without assembling credit packs and DFY mailbox invoices. Teams that want transparent all-in cost at a lead volume - not a menu of line items - tend to land on Ken.
The honest tradeoffs.
Instantly
Strengths
- Mature cold-email sending stack with unlimited accounts and warmup on paid outreach plans
- Separate SuperSearch credit packs so you can scale lead data independently of sending
- Competitive DFY mailbox options, including AirMail at $4 per account per month
- Inbox Placement product and Light Speed SISR for teams serious about deliverability
Tradeoffs
- True cost stacks multiple subscriptions: Email Outreach, credits, Inbox Placement, domains, and mailboxes
- AI features (enrichment, reply agent, Copilot) consume Instantly Credits rather than sitting inside a flat plan
- Hypergrowth monthly email cap differs between the public pricing page (100k) and help docs (125k)
Ken AI
Strengths
- Single plan price covers leads, AI workflows, verification, domains, and inboxes
- 300M+ lead database and AI qualification/segmentation without a separate credit ladder
- Quarterly and annual discounts on list price with no multi-product assembly
Tradeoffs
- Email-first product - no built-in LinkedIn or multi-channel sequencer comparable to some Instantly-adjacent stacks
At a glance.
| Instantly | Ken AI | |
|---|---|---|
| Sending plan | Growth $47/mo (1k contacts, 5k emails); Hypergrowth $97; Light Speed $358 | Starter $200/mo (1k leads) or Growth from $750/mo, scales by volume |
| Lead data | Instantly Credits / SuperSearch - from $47/mo for 1,500 credits (~1.5 credits per verified email on average) | 300M+ database included in plan lead allotment |
| Email verification | 0.25 credits per lead verified (priced in Instantly Credits) | Included |
| Domains and inboxes | Domains $15/yr; AirMail DFY $4/account/mo (Google DFY $5, pre-warmed $10) | Domains and inboxes included |
| Warmup | Unlimited email warmup on paid Email Outreach plans | Included |
| Inbox placement tests | Inbox Placement add-on $47-$97/mo (2 free one-time tests) | Included |
| AI personalization | Credit-priced (AI enrichment ~0.5 credits/row; AI Reply Agent 5 credits/reply; Copilot actions from 0.05 credits) | AI personalization, qualification, segmentation, and quality check included |
| Billing options | Monthly and annual (no quarterly); annual effective on outreach listed on pricing page | Monthly, quarterly (-20%), annual (-33%) |
The math, in full.
Worked at 10,000 leads / month, monthly billing. Every figure below is editable in the calculator above.
Instantly: line by line
Email Outreach (Hypergrowth)
Hypergrowth: up to 25,000 uploaded contacts and 100,000 emails / mo at 10,000 leads and 40,000 emails
Instantly Credits (Hyper credits 2)
15,000 credits needed (10,000 leads x 1.5 credits/lead) covered by Hyper credits 2 (20,000 credits)
AI qualification (external API)
10,000 leads x $1 / 1k = $10, to match the AI Ken includes - external AI API cost, not billed by Instantly
AI segmentation (external API)
10,000 leads x $1 / 1k = $10, to match the AI Ken includes - external AI API cost, not billed by Instantly
AI personalization (external API)
40,000 emails x 3 lines x $5 / 1k lines = $600, to match the AI Ken includes - external AI API cost, not billed by Instantly
AI quality check (external API)
40,000 emails x $6 / 1k = $240, to match the AI Ken includes - external AI API cost, not billed by Instantly
Inbox Placement
$47 / mo (Growth Inbox Placement default; Hypergrowth Inbox Placement is $97/mo)
Sending domains
25 domains x $15 / yr = $31 / mo
Inboxes (mailboxes)
73 inboxes x $4 / mo = $292
- Hypergrowth email cap uses the pricing-page figure of 100,000/mo (help docs list 125,000)
Ken: line by line
Ken Growth plan
Growth plan at 10,000 leads / mo
Sending domains
10 sending domains included in the Growth plan
Inboxes (mailboxes)
Included - provisioned and managed on Ken's sending infrastructure
Email verification
Included
AI qualification
Included
AI personalization
Included
AI segmentation
Included
AI quality check
Included
Placement tests and monitoring
Included
Email warmup
Included
Assumptions and sources
- Emails per lead4 emailsKen standard 4-step cold-email sequence
- Emails per inbox per day25 emails / inbox / dayConservative deliverability-safe send rate per mailbox
- Inboxes per domain3 inboxes / domainCommon cold-email setup (3 inboxes per sending domain)
- Domain price15 $ / domain / yrTypical registrar cost for a sending domain (e.g. Instantly sells domains at $15 / yr)
- Inbox price4 $ / inbox / moTypical mailbox cost (e.g. Google Workspace seat)
- Sending days per month22 daysWeekdays only (no weekend sends)
- Credits per verified lead1.5 credits / leadInstantly SuperSearch averages ~1.5 credits per verified work email (verification already in that average)
- Inbox Placement47 $ / moInstantly Inbox Placement Growth $47/mo; Hypergrowth is $97/mo with automated tests
- AI qualification1 $ / 1k leadsExternal AI API cost to match the AI Ken includes - not billed by the platform
- AI segmentation1 $ / 1k leadsExternal AI API cost to match the AI Ken includes - not billed by the platform
- AI personalization5 $ / 1k linesExternal AI API cost to match the AI Ken includes - not billed by the platform
- Personalized lines per email3 lines / emailKen default, editable
- AI quality check6 $ / 1k emailsExternal AI API cost to match the AI Ken includes - not billed by the platform
Instantly pricing sources
Pricing verified 2026-07-11.
See the real cost for yourself.
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