Ken vs lemlist

lemlist is for creative multichannel outreach.Ken is for email results at scale.

lemlist is strong at personalized, multichannel sequences. The calculator below prices the Email plan ladder, lead-finder credits, and the domains and inboxes you still buy yourself - then lines it up against Ken list pricing.

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Leads emailed per month1,000

1K100K+

Save $49/mo (20%)

Ken AI

Ken Starter

Ken Starter plan
Starter plan at 1,000 leads / mo
$200
Sending domains
1 sending domain included in the Starter plan
Included
Inboxes (mailboxes)
Included - provisioned and managed on Ken's sending infrastructure
Included
Email verification
Included
Included
AI qualification
Included
Included
AI personalization
Included
Included
AI segmentation
Included
Included
AI quality check
Included
Included
Placement tests and monitoring
Included
Included
Email warmup
Included
Included

Total per month$200

lemlist

Email 50k

lemlist Email 50k
Email 50k plan for 4,000 emails / mo (cap 50,000) = $69
$69
Email finder credits
1,000 leads x 5 credits x $0.01 = $50 (Email plan includes 0 free finder credits)
$50
Email verification
Included in the 5-credit Email Finder & Verifier flow (verifying an already-supplied list would cost 1 credit / lead instead)
Included
AI qualification (external API)
1,000 leads x $1 / 1k = $1, to match the AI Ken includes - external AI API cost, not billed by lemlist
$1
AI segmentation (external API)
1,000 leads x $1 / 1k = $1, to match the AI Ken includes - external AI API cost, not billed by lemlist
$1
AI personalization (external API)
4,000 emails x 3 lines x $5 / 1k lines = $60, to match the AI Ken includes - external AI API cost, not billed by lemlist
$60
AI quality check (external API)
4,000 emails x $6 / 1k = $24, to match the AI Ken includes - external AI API cost, not billed by lemlist
$24
Extra sending slots
$0 - dossier conflicts (3 slots/user vs unlimited senders); using unlimited-senders reading (competitor-favorable), so no per-slot $9/mo charge
Included
lemwarm email warmup
Included with paid Email plans
Included
Placement tests
placement tests cost test credits - price not public
Priced in credits
Sending domainsthey don't advertise this
3 domains x $15 / yr = $4 / mo
$4
Inboxes (mailboxes)they don't advertise this
8 inboxes x $5 / mo SMTP (Google/Outlook from $10) = $40
$40

Total per month$249

See the full breakdown with every formula and source

This calculator prices lemlist's Email plan by monthly send volume (leads x emails per lead). Multichannel at $109/user/mo is out of scope here - it is the better lemlist fit when you need LinkedIn, calling, or WhatsApp. Lead finder credits assume 5 credits per lead at $0.01; list verification is 1 credit per lead. Inbox line uses the cheapest SMTP rate ($5/mo); Google/Outlook start at $10/mo. Domain list price is not published, so we use a $15/yr market-rate assumption.

What lemlist is

lemlist is a sales engagement platform built around creative cold outreach. Teams use it for email sequences with liquid syntax, images, and custom landing experiences, and can step up to Multichannel for LinkedIn, calling, and WhatsApp on a per-user plan. The Email plan is billed by monthly send volume (50k through 1M emails) with unlimited users on the account. Lead finding and verification run on credits ($0.01 each); paid Email plans include lemwarm Essential, and lemlist sells sending domains and inboxes as a bundled purchase.

When they are the right call: Choose lemlist when creative multichannel is the product: image-rich emails, liquid personalization, LinkedIn and calling in one sequencer, and a team that wants campaign craft over an all-in-one lead database and infrastructure bundle. Multichannel at $109/user/mo is the natural home for that stack (priced outside this Email-plan calculator).

Where Ken fits

Choose Ken when cold email is the channel and you want leads, verification, AI qualification and personalization, domains, inboxes, warmup, and placement monitoring in one volume-based plan - without assembling credits, mailbox subscriptions, and finder packs separately.

The honest tradeoffs.

lemlist

Strengths

Creative email tooling: liquid syntax, images, and highly customizable sequences that many sales teams still prefer for brand-forward outreach.
Real multichannel path (LinkedIn, calls, WhatsApp add-on) on Multichannel and Enterprise - not email-only.
Clear Email volume ladder with monthly, quarterly (10% off), and annual (20% off) prices published for each cap.
lemwarm Essential included on paid plans, plus a Deliverability Hub for monitoring.

Tradeoffs

Current Email plan includes 0 free finder credits - every found email is 5 credits ($0.05) on top of the platform fee.
Sending domains and inboxes are purchased separately (SMTP from $5/mo; Google/Outlook from $10/mo); domain list price is not public.
Email-tier AI personalization is not at the depth of a Clay-style enrichment + LLM workflow; heavy AI work is DIY or another tool.

Ken AI

Strengths

300M+ lead database, verification, and AI qualification/segmentation/personalization included in the plan price.
Domains and inboxes sized to your volume are included - no separate mailbox subscription line.
Warmup and placement tests included; pricing scales by leads with quarterly and annual discounts.

Tradeoffs

Email-first product: no built-in LinkedIn, calling, or WhatsApp sequencer like lemlist Multichannel.

At a glance.

	lemlist	Ken AI
Pricing model	Email plan by send volume: 50k emails from $69/mo ($62 quarterly, $55 annual) up to 1M at $659/$593/$527	Starter $200/mo (1k leads), Growth $750/mo (5k leads) scaling by volume; quarterly -20%, annual -33%
Lead database	Email Finder & Verifier via credits (5 credits / found email at $0.01 = $0.05/lead); 0 free credits on current Email plan	300M+ B2B leads included in plan
Email verification	1 credit per lead ($0.01) for list verification	Included
Sending infrastructure	Buy domain + email together; SMTP from $5/mo, Google/Outlook from $10/mo; domain price not public	Domains and inboxes included and sized to volume
Warmup	lemwarm Essential included on paid plans	Included
Placement tests	Deliverability Hub; placement tests use test credits (public price not listed)	Included
Channels	Email plan for email; Multichannel $109/user/mo for LinkedIn, calls, messages (out of scope for this calculator)	Cold email focus - no native LinkedIn or dialer
AI personalization	Creative liquid/image personalization; not a Clay-depth AI enrichment stack on Email tier	AI qualification, segmentation, personalization, and quality check included

The math, in full.

Worked at 10,000 leads / month, monthly billing. Every figure below is editable in the calculator above.

lemlist: line by line

lemlist Email 50k
Email 50k plan for 40,000 emails / mo (cap 50,000) = $69
Email finder credits
10,000 leads x 5 credits x $0.01 = $500 (Email plan includes 0 free finder credits)
Email verification
Included in the 5-credit Email Finder & Verifier flow (verifying an already-supplied list would cost 1 credit / lead instead)
AI qualification (external API)
10,000 leads x $1 / 1k = $10, to match the AI Ken includes - external AI API cost, not billed by lemlist
AI segmentation (external API)
10,000 leads x $1 / 1k = $10, to match the AI Ken includes - external AI API cost, not billed by lemlist
AI personalization (external API)
40,000 emails x 3 lines x $5 / 1k lines = $600, to match the AI Ken includes - external AI API cost, not billed by lemlist
AI quality check (external API)
40,000 emails x $6 / 1k = $240, to match the AI Ken includes - external AI API cost, not billed by lemlist
Extra sending slots
$0 - dossier conflicts (3 slots/user vs unlimited senders); using unlimited-senders reading (competitor-favorable), so no per-slot $9/mo charge
lemwarm email warmup
Included with paid Email plans
Placement tests
placement tests cost test credits - price not public
Sending domains
25 domains x $15 / yr = $31 / mo
Inboxes (mailboxes)
73 inboxes x $5 / mo SMTP (Google/Outlook from $10) = $365

Ken: line by line

Ken Growth plan
Growth plan at 10,000 leads / mo
Sending domains
10 sending domains included in the Growth plan
Inboxes (mailboxes)
Included - provisioned and managed on Ken's sending infrastructure
Email verification
Included
AI qualification
Included
AI personalization
Included
AI segmentation
Included
AI quality check
Included
Placement tests and monitoring
Included
Email warmup
Included

Assumptions and sources

Emails per lead4 emailsKen standard 4-step cold-email sequence
Emails per inbox per day25 emails / inbox / dayConservative deliverability-safe send rate per mailbox
Inboxes per domain3 inboxes / domainCommon cold-email setup (3 inboxes per sending domain)
Sending days per month22 daysWeekdays only (no weekend sends)
Finder credits per lead5 credits / leadlemlist Email Finder & Verifier: 5 credits per found email
Credit price0.01 $ / credit1 credit = $0.01 per lemlist credits guide
Inbox price5 $ / inbox / molemlist SMTP inboxes from $5/mo; Google/Outlook from $10/mo
Domain price15 $ / domain / yrlemlist domain list price not public - typical registrar rate
AI qualification1 $ / 1k leadsExternal AI API cost to match the AI Ken includes - not billed by the platform
AI segmentation1 $ / 1k leadsExternal AI API cost to match the AI Ken includes - not billed by the platform
AI personalization5 $ / 1k linesExternal AI API cost to match the AI Ken includes - not billed by the platform
Personalized lines per email3 lines / emailKen default, editable
AI quality check6 $ / 1k emailsExternal AI API cost to match the AI Ken includes - not billed by the platform

lemlist pricing sources

Pricing verified 2026-07-11.

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