How does multichannel pricing compare?

lemlist often needs a Multichannel plan for native LinkedIn and may add lead-finder credits and inboxes. Ken includes LinkedIn seats, domains, and inboxes on Core and VIP - the calculator models both stacks at your volume.

Does Ken support creative image personalization like lemlist?

Ken focuses on research-backed text personalization, qualification, and deliverability rather than liquid-image creative. If visual personalization is core to your brand, lemlist may still fit; if reply quality and list hygiene matter more, Ken is built for that.

When is lemlist the better choice?

Choose lemlist for creative multichannel sales engagement, visual personalization, and teams already happy in that product. Choose Ken when you want an all-in data-to-send platform with Core/VIP volume pricing without credit surprises.

Can I evaluate Ken before switching?

Book a call, review a campaign on up to 1,000 real leads, and compare monthly totals on this page. Move volume only when quality and cost clearly beat your current lemlist stack.

Ken vs lemlist

lemlist is for creative multichannel outreach.Ken is for email results at scale.

lemlist is strong at personalized, multichannel sequences. The calculator below prices the Email plan ladder, lead-finder credits, and the domains and inboxes you still buy yourself - then lines it up against Ken list pricing.

Book a call See Ken pricing

Leads emailed per month5,000

1K100K+

Save $462/mo (44%)

Ken AI

Ken Core

Ken Core plan
Core at 5,000 leads / mo (VIP is $4,597/mo at the same software limits)
$597
Leads
5,000 included
Included
Emails per day
1,000/day included. Ken-provisioned mailboxes sized by type (Google/Outlook typically 25/day, Azure typically 5/day)
Included
Inboxes (mailboxes)
Included - Ken provisions and manages sending inboxes for your daily volume
Included
LinkedIn multichannel seats
5 seats included (connection requests, messages, profile visits + email in one sequence)
Included
Email verification
Included
Included
AI qualification
Included
Included
AI personalization
Included
Included
AI segmentation
Included
Included
AI quality check
Included
Included
Placement tests and monitoring
Included
Included
Email warmup
Included
Included

Total per month$597

lemlist

Email 50k

lemlist Email 50k
Email 50k plan for 20,000 emails / mo (cap 50,000) = $69
$69
Email finder credits
5,000 leads x 5 credits x $0.01 = $250 (Email plan includes 0 free finder credits)
$250
Email verification
Included in the 5-credit Email Finder & Verifier flow (verifying an already-supplied list would cost 1 credit / lead instead)
Included
AI qualification (external API)
5,000 leads x $1 / 1k = $5, to match the AI Ken includes - external AI API cost, not billed by lemlist
$5
AI segmentation (external API)
5,000 leads x $1 / 1k = $5, to match the AI Ken includes - external AI API cost, not billed by lemlist
$5
AI personalization (external API)
20,000 emails x 3 lines x $5 / 1k lines = $300, to match the AI Ken includes - external AI API cost, not billed by lemlist
$300
AI quality check (external API)
20,000 emails x $6 / 1k = $120, to match the AI Ken includes - external AI API cost, not billed by lemlist
$120
Extra sending slots
$0 - dossier conflicts (3 slots/user vs unlimited senders); using unlimited-senders reading (competitor-favorable), so no per-slot $9/mo charge
Included
lemwarm email warmup
Included with paid Email plans
Included
Placement tests
placement tests cost test credits - price not public
Priced in credits
Sending domainsthey don't advertise this
13 domains x $15 / yr = $16 / mo
$16
Inboxes (mailboxes)they don't advertise this
37 inboxes x $5 / mo SMTP (Google/Outlook from $10) = $185
$185
Multichannel Expert (LinkedIn)
1 user x $109 / mo Multichannel Expert (monthly list) for native LinkedIn + calls - Email plan alone has no LinkedIn
$109

Total per month$1,059

See the full breakdown with every formula and source

This calculator prices lemlist's Email plan by monthly send volume (leads x emails per lead), plus Multichannel Expert at $109/user/mo ($87 annual) for native LinkedIn parity - the Email plan alone has no LinkedIn. Lead finder credits assume 5 credits per lead at $0.01; list verification is 1 credit per lead. Inbox line uses the cheapest SMTP rate ($5/mo); Google/Outlook start at $10/mo. Domain list price is not published, so we use a $15/yr market-rate assumption. Set Multichannel users to 0 for an email-only comparison.

What lemlist is

lemlist is a sales engagement platform built around creative cold outreach. Teams use it for email sequences with liquid syntax, images, and custom landing experiences, and can step up to Multichannel for LinkedIn, calling, and WhatsApp on a per-user plan. The Email plan is billed by monthly send volume (50k through 1M emails) with unlimited users on the account. Lead finding and verification run on credits ($0.01 each); paid Email plans include lemwarm Essential, and lemlist sells sending domains and inboxes as a bundled purchase.

When they are the right call: Choose lemlist when creative multichannel is the product: image-rich emails, liquid personalization, LinkedIn and calling in one sequencer, and a team that wants campaign craft over an all-in-one lead database and infrastructure bundle. Multichannel at $109/user/mo is the natural home for that stack (priced outside this Email-plan calculator).

Where Ken fits

Choose Ken when you want leads, verification, AI qualification and personalization, domains, inboxes, warmup, placement monitoring, and LinkedIn multichannel seats in one volume-based plan - without Multichannel user seats, finder credits, and mailbox subscriptions stacked separately.

The honest tradeoffs.

lemlist

Strengths

Creative email tooling: liquid syntax, images, and highly customizable sequences that many sales teams still prefer for brand-forward outreach.
Native multichannel path (LinkedIn, calls, WhatsApp add-on) on Multichannel Expert and Enterprise.
Clear Email volume ladder with monthly, quarterly (10% off), and annual (20% off) prices published for each cap.
lemwarm Essential included on paid plans, plus a Deliverability Hub for monitoring.

Tradeoffs

Current Email plan includes 0 free finder credits - every found email is 5 credits ($0.05) on top of the platform fee.
Sending domains and inboxes are purchased separately (SMTP from $5/mo; Google/Outlook from $10/mo); domain list price is not public.
LinkedIn requires Multichannel Expert at $109/user/mo ($87 annual) - not included on the Email plan.
Email-tier AI personalization is not at the depth of a Clay-style enrichment + LLM workflow; heavy AI work is DIY or another tool.

Ken AI

Strengths

300M+ lead database, verification, and AI qualification/segmentation/personalization included in the plan price.
Domains and inboxes sized to your volume are included - no separate mailbox subscription line.
LinkedIn multichannel seats included on Core and VIP (5 seats) - no Multichannel Expert upgrade for basic email + LinkedIn.
Warmup and placement tests included; extra volume is add-on priced. Core quarterly is 16% off.

Tradeoffs

No native calling or WhatsApp sequencer like lemlist Multichannel / WhatsApp add-on.

At a glance.

	lemlist	Ken AI
Pricing model	Email plan by send volume: 50k emails from $69/mo ($62 quarterly, $55 annual) up to 1M at $659/$593/$527	Core $597/mo, VIP $4,597/mo; extra volume is add-on priced; Core quarterly is 16% off
Lead database	Email Finder & Verifier via credits (5 credits / found email at $0.01 = $0.05/lead); 0 free credits on current Email plan	300M+ B2B leads included in plan
Email verification	1 credit per lead ($0.01) for list verification	Included
Sending infrastructure	Buy domain + email together; SMTP from $5/mo, Google/Outlook from $10/mo; domain price not public	Domains and inboxes included and sized to volume
Warmup	lemwarm Essential included on paid plans	Included
Placement tests	Deliverability Hub; placement tests use test credits (public price not listed)	Included
Channels	Email plan for email; Multichannel Expert $109/user/mo ($87 annual) for LinkedIn, calls, messages	Email + LinkedIn multichannel included (seats on plan); no dialer or WhatsApp
AI personalization	Creative liquid/image personalization; not a Clay-depth AI enrichment stack on Email tier	AI qualification, segmentation, personalization, and quality check included

The math, in full.

Worked at 10,000 leads / month, monthly billing. Every figure below is editable in the calculator above.

lemlist: line by line

lemlist Email 50k
Email 50k plan for 40,000 emails / mo (cap 50,000) = $69
Email finder credits
10,000 leads x 5 credits x $0.01 = $500 (Email plan includes 0 free finder credits)
Email verification
Included in the 5-credit Email Finder & Verifier flow (verifying an already-supplied list would cost 1 credit / lead instead)
AI qualification (external API)
10,000 leads x $1 / 1k = $10, to match the AI Ken includes - external AI API cost, not billed by lemlist
AI segmentation (external API)
10,000 leads x $1 / 1k = $10, to match the AI Ken includes - external AI API cost, not billed by lemlist
AI personalization (external API)
40,000 emails x 3 lines x $5 / 1k lines = $600, to match the AI Ken includes - external AI API cost, not billed by lemlist
AI quality check (external API)
40,000 emails x $6 / 1k = $240, to match the AI Ken includes - external AI API cost, not billed by lemlist
Extra sending slots
$0 - dossier conflicts (3 slots/user vs unlimited senders); using unlimited-senders reading (competitor-favorable), so no per-slot $9/mo charge
lemwarm email warmup
Included with paid Email plans
Placement tests
placement tests cost test credits - price not public
Sending domains
25 domains x $15 / yr = $31 / mo
Inboxes (mailboxes)
73 inboxes x $5 / mo SMTP (Google/Outlook from $10) = $365
Multichannel Expert (LinkedIn)
1 user x $109 / mo Multichannel Expert (monthly list) for native LinkedIn + calls - Email plan alone has no LinkedIn

Ken: line by line

Ken Core plan
Core at 10,000 leads / mo (VIP is $4,597/mo at the same software limits)
Leads
5,000 included, plus 5k extra
Emails per day
1,000/day included. Ken-provisioned mailboxes sized by type (Google/Outlook typically 25/day, Azure typically 5/day)
Inboxes (mailboxes)
Included - Ken provisions and manages sending inboxes for your daily volume
LinkedIn multichannel seats
5 seats included (connection requests, messages, profile visits + email in one sequence)
Email verification
Included
AI qualification
Included
AI personalization
Included
AI segmentation
Included
AI quality check
Included
Placement tests and monitoring
Included
Email warmup
Included

Assumptions and sources

Emails per lead4 emailsKen standard 4-step cold-email sequence
Emails per inbox per day25 emails / inbox / dayConservative deliverability-safe send rate per mailbox
Inboxes per domain3 inboxes / domainCommon cold-email setup (3 inboxes per sending domain)
Sending days per month22 daysWeekdays only (no weekend sends)
Finder credits per lead5 credits / leadlemlist Email Finder & Verifier: 5 credits per found email
Credit price0.01 $ / credit1 credit = $0.01 per lemlist credits guide
Inbox price5 $ / inbox / molemlist SMTP inboxes from $5/mo; Google/Outlook from $10/mo
Domain price15 $ / domain / yrlemlist domain list price not public - typical registrar rate
Multichannel users (LinkedIn)1 userslemlist Multichannel Expert $109/user/mo ($87 annual) for native LinkedIn + email + calls - Email plan alone has no LinkedIn
AI qualification1 $ / 1k leadsExternal AI API cost to match the AI Ken includes - not billed by the platform
AI segmentation1 $ / 1k leadsExternal AI API cost to match the AI Ken includes - not billed by the platform
AI personalization5 $ / 1k linesExternal AI API cost to match the AI Ken includes - not billed by the platform
Personalized lines per email3 lines / emailKen default, editable
AI quality check6 $ / 1k emailsExternal AI API cost to match the AI Ken includes - not billed by the platform

lemlist pricing sources

Pricing verified 2026-07-24.

Frequently Asked Questions

Straight answers on lemlist vs Ken - fit, pricing, and when each wins.

For cold email and LinkedIn multichannel, yes - Ken includes database, AI personalization, verification, and infrastructure in plan pricing. lemlist is strong for creative campaigns and multichannel sales engagement; Ken optimizes for qualified B2B outbound at scale with clearer contact-based costs.

See the real cost for yourself.

Book a call, or buy Core ($597/mo) or VIP ($4,597/mo) on the pricing page.

Book a call See Ken pricing