ICP generator
Enter your website and get your ideal customer profile: segments, titles, industries, size, countries and buying triggers, with a count of matching companies.
Ideal customer profile for linear.app
What Linear sells. A product development system for planning and building software, with issue tracking, projects, roadmaps and AI agents that work alongside product teams.
Who pays for it. Engineering, product and design leaders buy it. Teams start on the free plan and upgrade when they need unlimited issues, more teams and admin controls.
Three segments
Ranked by fit. Companies by industry, size and country.The profile
Remove a chip or add your own. Ken recounts live.Who matches
Counted in Ken's databaseNext
What the ICP generator does
Enter a company website. The generator reads the homepage and up to four key pages, such as pricing, customers and about, and writes an ideal customer profile:
- What the company sells and who pays for it, in two lines.
- Three buyer segments, ranked by fit, each with a company count.
- Job titles, departments and seniority of the people who buy.
- Industries, company size bands and countries.
- Buying triggers that make now a good time, and disqualifiers that rule a company out.
Every filter uses the same values as Ken's People Search, so the profile ends with a live count of matching companies and people, not a document you can't act on.
How to read and edit your ICP
Treat the first draft as a starting point. The generator only knows what your website says, and if the site talks to everyone, the profile will too. Remove a chip with its x or add your own, and the counts update as you go.
Watch the count. In the millions, the profile is too broad to write one email for, so narrow the titles or the size band. In the hundreds, check that each filter is a must-have and not a nice-to-have. People counts cover the US, the UK, Canada, Australia, Ireland and New Zealand.
How to use an ICP in outbound
A good ICP decides three things in a campaign:
- Who goes on the list. Industries, sizes and titles become search filters.
- What the email says. Segments and triggers give each email a reason to exist, such as a funding round, a hiring push or a market they just entered.
- Who stays off the list. Disqualifiers save sends, and every send to a bad fit is a chance at a spam complaint.
Copy or download the profile as Markdown to share with your team, or email it to yourself with a saved link that keeps your edits. To pull the people, start free and run the same filters in Ken's People Search.
ICP vs buyer persona
An ICP describes the company that should buy: industry, size, location and the situation it's in. A buyer persona describes the person inside it who signs or champions the deal: title, seniority and what they care about.
Outbound needs both. The ICP picks the accounts and the persona picks who to email at each one. That's why this profile lists titles and departments next to the company filters.