Cold email has a math problem.
The 3 broken models.
We've watched dozens of companies try to solve outbound. They all fall into one of three buckets and all three are broken.
Four layers, one system.
Deep data and qualification, human-led messaging that AI writes for every prospect, owned sending infrastructure, and continuous testing. Each layer feeds the next instead of living in separate tools.
01 / 04 · Data
250M people, qualified like a human would.
- AI qualification on criteria no filter can capture
- Triple email verification
- Smart blocklists and segmentation
Performance benchmarks.
Comparative metrics for evaluating sales pipeline health from initial prospecting to final revenue attribution.
- Reply rate
- Kenso3%Industry1%
- 3x
- Positive reply rate
- Kenso30%Industry12%
- 2.5x
- Click rate
- Kenso16%Industry3%
- 5.3x
- Meetings / 10k contacts
- Kenso7Industry1
- 7x
The cost of doing it yourself.
Doing it yourself means four tools and the glue between them: $351/mo before your time. Kenso runs the same motion for $200/mo, or our team runs it for you from $75 per held meeting plus contact fees ($500 a month minimum).
Kenso
$200/ month
- Kenso Platform: 200,000 sends + 5,000 credits a month$200/month
- Done for you (our team runs it)From $75 per held meeting plus contact fees ($500 a month minimum)
Do it yourself
$351/ month
- Clay Launch$185/month
- Instantly Growth$47/month
- HeyReach (1 sender)$79/month
- 10 inboxes$40/month
- Your timeYou decide
Frequently Asked Questions
Why most cold email fails, what the Kenso Way is, and how cost compares to DIY stacks.
Agencies often run templates on weak lists. AI-only tools skip human strategy and sound generic. DIY stacks need four tools, the glue between them, and operator hours. Without data quality, messaging craft, deliverability, and iteration together, reply rates stay near industry averages under 1%.
Four connected layers: deep data and qualification, human-led messaging that AI writes for every prospect, owned sending infrastructure for inbox placement, and continuous testing of offer, list, angle, and copy. Each layer feeds the next instead of living in separate tools.
By making every email worth reading: tighter ICP match, triple-verified addresses, personalization grounded in real research, spam-risk checks before send, and ordered A/B testing. Across our campaigns that stack averages about 3% reply and 7 meetings per 10k contacts.
Both. Founders, sales teams, agencies, and busy operators run Kenso. Agencies get unlimited client workspaces on one credit balance. Run it yourself, from your AI agent, or have our team run it.
The same month on your own stack (Clay Launch $185 + Instantly Growth $47 + HeyReach (1 sender) $79 + 10 inboxes $40) is about $351/mo in list prices before your time, and more as data credits climb. The Kenso Platform plan is $200/mo with 200,000 sends and 5,000 credits a month, and the work lives in one workspace.
Sending good emails shouldn't be that hard.
Get early access with 1,000 free credits, no card. Or have our team run it for you.
