Intent and visitor identification tools
Ken is our product6sense vs Demandbase: Which Is Better in 2026?
Both are ABM platforms sold by quote. Pick 6sense if you want AI email agents that send sequences and contact data on credits; pick Demandbase if you want predictive bidding in every ad campaign, a free intent preview first, or data bought on its own.
Ken is our product. Every fact about other tools comes from their public pages on the date shown.
The Verdict
6sense or Demandbase?
Ken's view, from each vendor's public pages checked Oct 17, 2026.
Pick 6sense if
- You want AI Email Agents that build and send sequences from 6sense, Gmail or Outlook.
- Sellers need emails and phone numbers unlocked with data credits, charged only when the data exists, on the Data Credits packages.
Pick Demandbase if
- You run account-based ads and want a predictive bidding model in every campaign.
- You want to start with Demandbase Advertising or use Demandbase Data on its own.
- You want a free look first, with an intent preview of your top 10 in-market accounts.
At a Glance
In short Of the 10 features below, 6sense has 6 and Demandbase has 6 in full, from each vendor's public pages checked Oct 17, 2026.
| Feature | 6sense | Demandbase |
|---|---|---|
| Free plan | No - free Sales Intelligence plan ended on August 12, 2026 | No - a free intent preview shows the top 10 in-market accounts for the last 7 days |
| Prices published on the website | No - packages listed without prices, sold through a demo | No - custom quote: platform fee plus a flat fee per user |
| Person-level website visitor identification | No - WebTag matches a visit to the account, not the person | Partial - recommends likely buying group members at the visiting account from modeled intent |
| Company-level website visitor identification | Yes - WebTag matches IP, cookie and advertising IDs to accounts | Yes - account identification from IP and cookie data |
| Third-party buyer intent data | Yes - own keyword intent plus Bombora, TechTarget, TrustRadius and G2, in 40+ languages | Yes - native intent plus partner intent providers, in 133 languages |
| Account signals (hiring, funding, tech changes) | Yes - job postings, technographics, company news and job changes | Yes - funding and expansion news, job moves, tech changes and technographics |
| Account scoring and prioritization | Yes - predictive temperature, profile fit and 6QA status, in the Predictive AI packages | Yes - Pipeline Predict and Qualification scores, several models per product |
| Email and LinkedIn outreach in the same tool | Partial - AI Email Agents send email from 6sense, Gmail or Outlook, no LinkedIn outreach | Partial - Email Agent drafts 1:1 emails you send from Gmail or Outlook, no LinkedIn outreach |
| Contact database with emails | Yes - emails and phone numbers unlocked with data credits | Yes - 200M+ B2B contacts with emails, phones and a contact quality grade |
| Display ad campaigns | Yes - own B2B DSP for display, native, video, CTV, social and paid search | Yes - own B2B DSP across display, video, CTV, social and web |
Rows are the features buyers compare in intent and visitor identification tools. Sources are listed at the end of the page.
How Much Do 6sense and Demandbase Cost?
In short 6sense lists no price for its paid plans. Demandbase lists no price for its paid plans.
| Tool | Plan | Monthly | Billed yearly (per month) | Unit |
|---|---|---|---|---|
| 6sense | Sales Intelligence + Data Credits + Predictive AI | Contact sales | Contact sales | Custom |
| IncludesPredictive AI model, scores and dashboards; Data credits to acquire contact and company data, buyer discovery and list builder; AI recommended actions, account summaries and AI Writer (beta); Web visitor identification, job postings, technographics and third-party intent | ||||
| 6sense | Sales Intelligence + Data Credits | Contact sales | Contact sales | Custom |
| IncludesCredits unlock and export emails, phone numbers and enriched records; Buyer discovery and list builder through credits; Chrome extension and AI Writer (beta); Web visitor identification, job postings, technographics and third-party intent; No predictive AI scores | ||||
| 6sense | Sales Intelligence + Predictive AI | Contact sales | Contact sales | Custom |
| IncludesPredictive AI model, scores and dashboards; AI recommended actions and account summaries; Web visitor identification, job postings, technographics and third-party intent; No contact data acquisition, buyer discovery or list builder | ||||
| Demandbase | Demandbase for Sales and Marketing | Contact sales | Contact sales | Custom |
| IncludesPlatform fee covering the software and services; Flat fee per user on top of the platform fee; Sales and Marketing sold together, not as separate solutions | ||||
| Demandbase | Demandbase Advertising | Contact sales | Contact sales | Custom |
| IncludesOffered as a starting place; Account-based ads on Demandbase's B2B DSP; Guided Demandbase Ads pilot before you scale spend | ||||
| Demandbase | Demandbase Data | Contact sales | Contact sales | Custom |
| IncludesUsable on its own, without the platform; Account, contact, technographic and intent data in your existing systems; API and warehouse-native delivery | ||||
Prices in USD from each vendor's pricing page: 6sense checked Oct 17, 2026, Demandbase checked Oct 17, 2026.
- 6sense: No prices on the pricing page: every Sales Intelligence package is sold through a demo. Contact sales
- 6sense: The pricing page covers Sales Intelligence only; Revenue Marketing products such as Advertising and Email Agents have no published pricing
- 6sense: One data credit unlocks the email addresses or phone numbers of one person, charged only when the data is available
- Demandbase: No prices on the pricing page: you fill out a form and Demandbase builds a custom plan. Contact sales
- Demandbase: Demandbase for Sales and Marketing is priced as a platform fee for software and services plus a flat fee per user
- Demandbase: Advertising can be bought as a starting place, and Data solutions can be used on their own
What Are the Key Differences Between 6sense and Demandbase?
In short 7 differences that change which tool fits, each from the vendors' own pages.
| Topic | 6sense | Demandbase |
|---|---|---|
| How it is sold | Three Sales Intelligence packages, each quoted after a demo | Platform fee plus a flat fee per user; Sales and Marketing sold together |
| Free option | None; the free plan ended on August 12, 2026 | A free intent preview of your top 10 in-market accounts for the last 7 days |
| Intent sources | Own keyword intent plus Bombora, TechTarget, TrustRadius and G2, in 40+ languages | Native intent it puts at over 2 trillion signals a month, plus partner providers, in 133 languages |
| Email agents | AI Email Agents build sequences, classify replies and send from 6sense, Gmail or Outlook | Email Agent drafts 1:1 emails you send from Gmail or Outlook; needs both licenses |
| Predictive scoring | Predictive temperature, profile fit and 6QA status in the Predictive AI packages | Several Pipeline Predict and Qualification scores, one per product or segment |
| Contact data | 750M+ buyer profiles and 111M+ verified emails, unlocked with data credits on the Data Credits packages | 200M+ contacts with emails, phones and an A+ to C quality grade |
| Visitor identification | Account level only | Account level, plus likely buying group members from modeled intent |
6sense vs Demandbase FAQ
How much do 6sense and Demandbase cost?
Neither publishes prices. 6sense quotes each Sales Intelligence package after a demo, and Demandbase prices Sales and Marketing as a platform fee plus a flat fee per user.
Is there a free version of 6sense or Demandbase?
6sense ended its free Sales Intelligence plan on August 12, 2026. Demandbase offers a free intent preview showing your top 10 in-market accounts for the last 7 days.
Do 6sense and Demandbase identify website visitors by name?
6sense matches visits to the account and states it does not identify the person. Demandbase also identifies the account and recommends likely buying group members from modeled intent rather than naming the visitor.
Do 6sense and Demandbase run ads?
Both run their own B2B DSP. 6sense covers display, native, video, CTV, social and paid search and syncs audiences to LinkedIn, Meta and Google Ads. Demandbase runs display, video, CTV, social and web ads with a predictive bidding model in every campaign.
The new Ken opens to the waiting list in batches.
Related
Sources
Changelog
- Page published.