Pricing
Demandbase Pricing (2026): Plans and Costs
Demandbase lists no monthly plan price: its plans are sold by quote through sales, as of Oct 17, 2026. No free plan or trial is listed.
Demandbase Plans and Prices
In short Demandbase lists 3 plans, all sold by quote (checked Oct 17, 2026).
| Plan | Monthly | Annual (per month) | Unit |
|---|---|---|---|
| Demandbase for Sales and Marketing | Contact sales | Contact sales | Custom |
| IncludesPlatform fee covering the software and services; Flat fee per user on top of the platform fee; Sales and Marketing sold together, not as separate solutions | |||
| Demandbase Advertising | Contact sales | Contact sales | Custom |
| IncludesOffered as a starting place; Account-based ads on Demandbase's B2B DSP; Guided Demandbase Ads pilot before you scale spend | |||
| Demandbase Data | Contact sales | Contact sales | Custom |
| IncludesUsable on its own, without the platform; Account, contact, technographic and intent data in your existing systems; API and warehouse-native delivery | |||
USD per unit per month, from Demandbase's pricing page, checked Oct 17, 2026.
Is There a Free Plan?
In short No. Demandbase's pricing page lists no free plan or trial (checked Oct 17, 2026).
Paid plans are sold by quote through sales.
Hidden Costs and Limits
In short 6 costs and limits from Demandbase's public pages to check before you buy.
- No prices on the pricing page: you fill out a form and Demandbase builds a custom plan. Contact sales.
- Demandbase for Sales and Marketing is priced as a platform fee for software and services plus a flat fee per user.
- Advertising can be bought as a starting place, and Data solutions can be used on their own.
- Email Agent needs both the Demandbase One for Marketing and Demandbase One for Sales licenses.
- Demandbase says additional predictive models carry no added fees.
- Mojo, a B2B marketing agent built by Demandbase, is a separate product with its own plans on trymojo.ai and does not require the Demandbase platform.
Is Demandbase Worth the Price?
In short Ken's view: Demandbase is worth it if account-based advertising is a main channel and you want a B2B DSP driven by intent and account engagement.
Ken's view, from Demandbase's public pages. It is worth the price if:
- Account-based advertising is a main channel and you want a B2B DSP driven by intent and account engagement.
- You sell several products and need a separate predictive score for each one.
- Marketing and sales want one shared account-based platform instead of separate tools.
Limits to weigh against the price:
- No public prices: the pricing page is a form, and Sales and Marketing are quoted as a platform fee plus a flat fee per user.
- Marketing and Sales are not sold as standalone solutions; Demandbase tailors one plan across your go-to-market teams.
- Anonymous visitors are identified at the account level; for people, Demandbase recommends likely buying group members from modeled intent rather than naming the visitor.
- Email Agent drafts an email from a person record that you copy or open in Gmail or Outlook to send, and it needs both the Marketing and Sales licenses.
Cheaper or Simpler Options
In short The table lists 3 other tools from the same category with a published starting price, cheapest first, each with the date we checked it.
| Tool | Starting price | Free plan | Checked |
|---|---|---|---|
| Leadfeeder (Dealfront) | $79 a month (Discover, billed annually; $113 on monthly billing) | Yes | Oct 17, 2026 |
| RB2B | $79 a month (Starter, monthly billing) | Yes | Oct 17, 2026 |
| Warmly | $99 a month (API and MCP Starter, Growth and Pro, monthly billing) | Yes | Oct 17, 2026 |
Starting price is the lowest published price on each tool's pricing page, on the date shown.
Frequently Asked Questions
In short 4 common questions about Demandbase pricing.
How much does Demandbase cost per month?
Demandbase lists no monthly plan price: its plans are sold by quote through sales, as of Oct 17, 2026.
Does Demandbase have a free plan?
No. Demandbase's pricing page lists no free plan or trial (checked Oct 17, 2026).
Is Demandbase cheaper annually?
Demandbase lists no monthly plan price (its plans are sold by quote through sales), so there is no annual discount to compare.
What costs extra on Demandbase?
Demandbase for Sales and Marketing is priced as a platform fee for software and services plus a flat fee per user. Demandbase says additional predictive models carry no added fees.
The new Ken opens to the waiting list in batches.
Related
- Ken vs other tools
Comparisons and pricing guides
- 6sense pricing
Sold by quote
- RB2B pricing
From $79 a month
- Leadfeeder (Dealfront) pricing
From $79 a month
- Terminus pricing
Sold by quote
Sources
Changelog
- Page published with Demandbase prices checked on Oct 17, 2026.