Snov.io Review (2026): Pricing, Features, Pros and Cons

In short Free Trial plan that renews monthly: 50 credits, 100 recipients. The lowest paid plan is Starter at $29.25 a month billed yearly, or $39 billed monthly.

In short Of the 10 cold email software features we compare, Snov.io has 7 in full, 1 more as a paid add-on and 2 in part.

• Unlimited team seats, senders, campaigns and follow-ups on every plan.
• Lead finder, 7-tier email verification, warmup and campaigns are in one subscription.
• Entry paid plan is Starter at $39 a month, or $29.25 a month billed yearly.
• Recipients are charged once per lead per billing period, and follow-ups are free.
• Built-in CRM with 20 pipelines and 10,000 active deals, plus two-way HubSpot and Pipedrive sync.

• LinkedIn Automation is billed separately at $69 a month per account slot.
• Starter has 1,000 credits and 3 warm-up slots; the page prices a credit at 3.9 cents on Starter against about 0.9 cents on Pro M.
• Unused recipients expire after 30 days, and unused credits roll over only on annual plans.
• Phone numbers and data enrichment are a separate subscription at $0.02 per token.

In short Lead finder, email verifier, warmup, email and LinkedIn campaigns and a small CRM in one subscription, priced by credits and recipients.

• You want lead data, verification, warmup and sending from one vendor.
• You want unlimited seats and senders with a price that scales on recipients.
• You want HubSpot or Pipedrive two-way sync with a small built-in CRM.

In short Ken's view: worth it for small teams and agencies that want data, verification, warmup and sending from one low-cost subscription, less so for teams that want LinkedIn included in the base price or a single flat fee that does not move with recipients.

• Prices are per account per month. Annual billing is 25% off (the page also offers a 3-month option at 5% off). Custom Ultra: contact sales.
• Credits pay for prospect search, email search and email verification, 1 credit each. Unused credits expire every 30 days and roll over only on annual plans or with renewal enabled.
• A recipient is charged once, when you first contact a lead by email or LinkedIn. Follow-ups in the same billing period are free. Unused recipients do not roll over.
• LinkedIn Automation is a separate subscription: $69 a month per account slot, $62 on annual billing, $10 off per slot with a Sales Suite plan.
• Phone and data enrichment is a separate subscription, $0.02 per token. Done-for-you Google mailboxes are $5 a month per account and domains are from $12 a year.

In short Ken is first because it is our product and its Campaigns module competes with Snov.io; Instantly, lemlist and GMass follow.

• Free: 1,000 credits once, no card. Platform: $200 a month

  Ken (our product)

  Both keep seats unlimited and charge for data in credits. Ken runs LinkedIn steps in the same sequence at 1,500 credits ($30) per account a month and adds an AI reply agent, but Platform costs more than Snov.io's entry plan if you only need to send.

• From $37.60 a month billed yearly, or $47 billed monthly

  Instantly

  Cold email platform with unlimited sending accounts and warmup, sold next to a separate lead database, CRM and inbox placement testing, used by founders, sales teams and agencies.

• From $55 a month billed yearly, or $69 billed monthly

  lemlist

  lemlist is a cold outreach platform with a built-in lead database, warmup and email, LinkedIn, SMS and call steps, used by sales and growth teams.

• From $20.75 a month billed yearly, or $29.95 billed monthly

  GMass

  GMass is a mail merge and cold email extension that runs inside Gmail, used by individuals and Google Workspace teams.

• Every Snov.io alternative, compared