Sales email templates
Breakup Email Templates
Make the last email short, 35-45 words, with one more reason to reply and a plain opt-out. In Ken's view it shouldn't announce itself as the last email. The 6 templates below follow that rule.
Template 1 as a Ken Sequence Step
Ken sequence step
Query
Sequence step 1 - Breakup email
- Subject
- None, it replies in the thread of your last email
- Body preview
- I really think {company} could [outcome] with this, the same way [similar company] did. Otherwise I wouldn't keep writing. If it's not relevant, just ...
- Variables
- {firstName}, {company}, {sender_first_name}
- You write
- [outcome], [similar company]
Template 1 below, "The belief close", set up as the first step of a Campaigns sequence.
When to Use
In short Send it as the last email of a sequence, up to 5 days after the previous one, when the prospect hasn't replied.
- End of a cold sequence: no reply after 2 or 3 emails.
- A deal that went quiet after a demo or a proposal, when the next step keeps slipping.
- A lead who asked you to reach out later and then went silent when you did.
- Before you move a contact to a later list, so they can tell you to stop or to start now.
Templates
In short Copy any of the 6 templates below, replace each [bracketed] part and cut any line that isn't true for you. Ken fills the {firstName}-style variables.
Variables
The templates use Ken's editor syntax. Ken fills {firstName}, {company} and {industry} from each contact and {sender_first_name} from the sending inbox. {{First Line}} is an AI variable. Ken's AI personalization writes it for each contact from the prompt of that name. To cover an empty field, add a fallback after a pipe, such as {firstName|there}. Replace every word in [brackets] with your own before you paste.
Your signature
For cold and other commercial email, put your postal address and a one-line opt-out in the signature under {sender_first_name}, such as "Reply stop and I won't email again." The FTC's CAN-SPAM guide requires both, B2B email included.
{firstName},
I really think {company} could [outcome] with this, the same way [similar company] did. Otherwise I wouldn't keep writing.
If it's not relevant, just reply and I'll stop emailing.
{sender_first_name}Why it works: It ends on honest belief and a plain opt-out, so even a no comes back as a reply.
{firstName},
Most teams like {company} come to us for [second reason], not [first reason].
If that's closer to what you need, I can show you how it would work for you in one call. Open to it?
{sender_first_name}Why it works: Leading with the second-best reason gives the reader something new to react to on the final touch.
{firstName},
We only start [capacity] new [project type] projects a month, since each one takes real time from our team. I've kept one [month] spot for {company}.
If you want it, just reply.
{sender_first_name}Why it works: A plain, true reason for limited capacity creates urgency without pressure words.
{firstName},
If [topic] isn't a priority until later this year, tell me the month and I'll come back then.
If it's not relevant at all, just reply and I'll stop emailing.
{sender_first_name}Why it works: Two easy replies, later or never, get an answer from people who would ignore another pitch.
{firstName},
The proposal for [project] is still open on my side, and I've held the [start date] start for you. If the plan changed, a one-line reply is all I need.
Want me to keep that date?
{sender_first_name}Why it works: It asks for a decision the buyer can give in one line, which moves a deal that has gone quiet.
{firstName},
Whether or not we ever work together, [resource] might help with [problem] at {company}.
Want me to send it over?
{sender_first_name}Why it works: Ending on something useful gives a reason to reply even to someone who isn't ready to buy.
Timing
In short In Ken's default sequence, the breakup email is the last of 3 emails, sent up to 5 days after the previous one.
| Day | Step | Goal |
|---|---|---|
| Day 1 | First email | Make the offer and ask for the meeting |
| Day 4 | Follow-up | Give one new reason to reply |
| Day 9 | Breakup email (templates 1-4) | Second-best angle or honest belief, then a plain opt-out |
Gaps follow Ken's sequence guide: 2-4 days between emails, up to 5 before the last one. If someone replies to stop, remove them from every sequence; CAN-SPAM covers B2B email and requires opt-outs to be honored within 10 business days.
Examples
In short 3 filled-in versions for commercial cleaning, recruiting agency and solar equipment distribution, all with fictional companies.
Corvane Cleaning is a fictional company. The owner of a commercial cleaning company sends the last email of a 3-email sequence to the office manager at a law firm, Mossgate Law (also fictional).
Elena,
I really think Mossgate could end the Monday complaints about the kitchen and restrooms with this, the same way a 40-person accounting firm down the street did. Otherwise I wouldn't keep writing.
If it's not relevant, just reply and I'll stop emailing.
VictorCindermoor Talent is a fictional company. A recruiter at a tech staffing agency closes a sequence to a VP of engineering at Quarrybright Software (also fictional) with honest scarcity.
Kofi,
We only start two new engineering searches a month, since each one takes real time from our team. I've kept one November spot for Quarrybright.
If you want it, just reply.
HanaGlintwater Solar Supply is a fictional company. A rep at a solar equipment distributor sends a timing check to an installer who went quiet after a pricing call.
Hey Tom,
If switching inverter suppliers isn't a priority until after the spring install season, tell me the month and I'll come back then.
If it's not relevant at all, just reply and I'll stop emailing.
InesMistakes to Avoid
- Announcing it as the last attempt. In Ken's view, "This is my last email" and "Should I close the loop?" read as pressure; earn the reply with a reason instead.
- Guilt-tripping the reader. "I haven't heard back from you" makes the reader the problem, so say something useful instead.
- Repeating the first email. A breakup email that restates the pitch gives no new reason to reply; use your second-best angle.
- Ignoring the opt-out. If someone asks you to stop, remove them from every sequence; CAN-SPAM covers B2B email and gives you 10 business days at most.
- Writing a long goodbye. Keep it to 35-45 words, the length Ken's skills set for closing emails.
FAQ
What is a breakup email in sales?
The last email in a sales sequence, sent when the prospect hasn't replied. The classic version says it's the last email and asks whether to close the file. Ken writes it differently: one more reason to reply, then a plain opt-out.
Do breakup emails work?
There's no reliable public benchmark, so we don't quote one. In Ken's view they work when they give the reader an easy reply either way: a short reason to say yes and a plain line to say no.
Should you say it's your last email?
Ken's skills say no. Lines like "last email" or "close the loop" read as pressure, and Ken's email review rules reject them. End on a reason to reply and a plain opt-out.
How long should a breakup email be?
35-45 words. It's the shortest email in the sequence: one reason, one opt-out line and your name.
When should you send a breakup email?
As the last email of a 3-email sequence, up to 5 days after the previous one. Ken's sequence guide spaces the earlier emails 2-4 days apart.
Do This in Ken
Send This Sequence in Ken
Run these templates as a Campaigns sequence in Ken. Campaigns finds and qualifies leads, writes personalized email and LinkedIn sequences, and sends them from your outbound inboxes. AI personalization, priced below, can fill the personal lines for each contact.
- Create a campaign and paste template 1 as the first email step.
- Add the next steps from this page on the days in the timing table.
- Replace every [bracketed] part, and add a fallback such as {firstName|there} where a field can be empty.
- Add your contacts and launch.
- Module
- Campaigns
- Open in Ken
- /waitlist
- Cost
- AI personalization: 300 credits per 1,000 contacts
The new Ken opens to the waiting list in batches.
Related
- All sales email templates
- Sales Follow-Up Email Templates
Follow-ups for no reply, after a meeting, after a proposal and after a demo, with a 3-email cadence.
- Cold Email Templates
First-touch cold emails under 80 words, each with one idea and one direct ask, plus a 3-email cadence.
- No-Show Follow-Up Email Templates
Same-day reschedules, a useful second email and a short close for missed calls, demos and second meetings.
- B2B Sales Email Templates
B2B sales emails for every stage, from a case-study first touch to a renewal and expansion ask.
- Cold email skills for AI agents
The open-source skills these templates are written from.
- Ken pricing
Sources
| Source | Checked |
|---|---|
| FTC, CAN-SPAM Act: A Compliance Guide for Business | |
| Ken cold email skills (MIT), email-copywriting and campaign-strategy |
Changelog
- Page published.