Sales Email Templates

In short One page per sales moment, ordered by how often people search for it.

• 8 templates

  Sales Follow-Up Email Templates

  Follow-ups for no reply, after a meeting, after a proposal and after a demo, with a 3-email cadence.

• 8 templates

  Sales Email Subject Lines

  8 subject line patterns with 30+ examples and the first line each one needs.

• 8 templates

  Cold Email Templates

  First-touch cold emails under 80 words, each with one idea and one direct ask, plus a 3-email cadence.

• 8 templates

  B2B Sales Email Templates

  B2B sales emails for every stage, from a case-study first touch to a renewal and expansion ask.

• 8 templates

  LinkedIn Connection Request Messages

  Connection notes under 200 characters for events, shared context, peers and mutual contacts, plus what to send after they accept.

• 7 templates

  Meeting Request Email Templates

  Cold, referral, inbound, executive, event and customer meeting requests that ask for the call in plain words.

• 7 templates

  Introduction Email Templates

  Introduce yourself, take over an account, ask for a warm intro, make one or bring a colleague into a deal.

• 7 templates

  Trade Show Follow-Up Email Templates

  Follow-ups for booth talks, brief hellos, badge scans and missed meetings, sent within 1-2 business days.

• 7 templates

  Referral Email Templates

  Ask customers, partners and lost deals for a name, write to the referred person and thank the referrer.

• 7 templates

  Sponsorship Email Templates

  Pitches for event, newsletter, podcast, meetup and nonprofit sponsors that lead with the audience and one package.

• 6 templates

  Breakup Email Templates

  Short last emails that give one more reason to reply and a plain opt-out, without a guilt trip.

• 8 templates

  Event Invitation Email Templates

  Invites for webinars, customer dinners, roundtables, booth visits, launches and meetups, plus reminders.

• 7 templates

  No-Show Follow-Up Email Templates

  Same-day reschedules, a useful second email and a short close for missed calls, demos and second meetings.

In short From Ken's open-source cold email skills, the rules Ken's team writes campaigns with, plus the FTC's CAN-SPAM basics.

• One idea and one direct ask per email. The ask is for the meeting or the thing you offer, never a soft "Is this worth a look?".
• First emails stay under 80 words of static copy; follow-ups shrink to about 50.
• Subject lines read like an internal email: a few plain words, no spam words, no fake Re: or Fwd:.
• Follow-ups reply in the same thread, 2-4 days apart, and each one adds a new idea.
• Plain text with at most one link, on its own line, and no hype words.
• Every cold email carries your postal address and a plain opt-out line, which the FTC's CAN-SPAM guide requires and the signature can hold.
• Examples use fictional companies. Nothing here comes from customer campaigns.