Your ABM strategy deserves better execution.
Great account-based campaigns die in execution. Kenso is the outbound arm of your ABM motion - AI-powered targeting, messaging in your brand voice, an asset built for each top account, and native ad retargeting so accounts see you everywhere before the email lands.
Example searches
Trusted by 1,000+ B2B companies
- SaaSRise
ABM is a strategy problem. Outbound is an execution problem.
Your team builds the strategy - ideal accounts, messaging frameworks, campaign themes. Then someone has to find 10,000 contacts, verify them, write personalized emails, sync ad audiences, and keep it all out of spam. That execution layer is Kenso. You keep the strategy; the boring work runs itself.
- people and 24M companies to build audiences from
- 250M
- sliced by industry, size, persona, or custom criteria
- click rate on tracked campaigns
- 16%
- thousands of warm prospects for your retargeting lists
- ad platforms natively integrated
- 3
- AdRoll, Meta Pixel, and Google - synced in real time
- engagement from Kenso personalization
- +127%
- measured across 500,000+ sent emails
Build tiers on signals Ken can actually see.
Job changes, hiring, funding and news, plus real engagement and AI-scored fit, make sharper ABM tiers than firmographics alone.
Repeated link clicks
An account that clicks a tracked link more than once is showing real intent, not just an impression. Ken flags it and can promote the account to a hotter tier automatically.
Click dormancy
An account that engaged and then went quiet gets re-approached with a new angle automatically, so tier-one accounts do not slide down the list unnoticed.
Reply sentiment, sorted
Every reply is classified the moment it lands - interested, not interested, or out of office - so your team spends time on accounts that are actually in-market.
Qualified to your tiers
Score every account against criteria a dropdown cannot express - 'B2B SaaS with pricing above $3k' or 'DTC brand with a premium price point'. Ken reads each site and LinkedIn, then sorts accounts into tiers with a score before a single email sends.
The only cold email tool with a real ad integration.
Every click feeds your ad audiences.
Tracked links fire a pixel on click, and prospects flow into your AdRoll, Meta, and Google audiences in real time. Email becomes the top of a full ABM funnel - accounts see your brand in the feed before the follow-up lands. At a 16% click rate, that is thousands of warm prospects a month.
An asset for every top account.
Pick a template - reverse demo, landing page, audit, or report - and Ken fills it in for each account with that account's research. The email links to a page made for them, not a PDF made for everyone.
Persona-level messaging, measured properly.
A CFO gets a different email than a Head of Sales - distinct human-written frameworks per segment, not a template with a swapped first line. Experiments compares personas and angles and explains which one actually converts.
How it works.
Define your ICP
Industries, company size, tech stack, or subjective criteria like “B2B SaaS with pricing above $3k”. Paste your site and Ken drafts it into Knowledge, or upload your target-account list.
Build lists and campaigns
Targeted lists from 250M people and 24M companies, persona-split copy in your brand voice, assets for tier one, ad audiences ready to sync. Send the plan to your brand lead as a Share link and approve it in Today before a single send.
Qualified meetings on the calendar
Kenso sends, replies are handled, clickers flow into retargeting, and marketing finally owns a pipeline number. We run it end to end.
Frequently Asked Questions
What teams ask before running outbound for Marketing & ABM with Kenso.
Every link in your emails is tracked. When a prospect clicks, a pixel fires and they are added to your AdRoll, Meta, or Google audiences in real time - no CSV exports, no manual syncs. You can retarget clickers, repliers, or whole segments, and layer LinkedIn or CRM nurture on top using individual-level engagement data.
Yes. Put your accounts in the Accounts lane, and Ken finds the right personas inside each, maps the buying committee, verifies contacts, and builds persona-specific plays per tier. Repeated engagement and AI-scored fit automatically promote accounts between tiers, so tier one stays prospects who are actually paying attention. The rest of the market can run as campaigns beside it.
You do. Your messaging, claims, and voice live in Knowledge; human-written frameworks set the structure and angle per segment, and AI personalizes within them from each prospect's real LinkedIn and website. Send any campaign or account plan to brand or legal as a Share link for sign-off. Nothing sends until it is approved in Today, and feedback gets implemented in hours.
A live dashboard with individual-level engagement: who clicked what, when, how often, replies by sentiment, meetings booked, all split by segment. Anti-bot filtering keeps the click data honest, so the numbers you report are real. Send the weekly report to anyone who needs it as a Share link.
Book a call and the Kenso team scopes the motion with you. Prefer to run it yourself? Start free with 1,000 credits. No card. Kenso Platform is $200/mo. Or have our team run it for you and pay per held meeting.
Strategy is yours. Execution is Kenso's.
See the ABM execution layer work on your real target accounts. We run it. You keep strategy.
