Teams - Marketing & ABM
Your ABM Strategy deserves better execution
Great account-based campaigns die in execution. Ken is the outbound arm of your ABM motion - AI-powered targeting, human-grade messaging, and native ad retargeting so accounts see you everywhere before the email lands. Build it free.
10M+ emails sent in 2025 | 40+ B2B companies | 4x reply rates
10M+ emails sent in 2025 | 40+ B2B companies | 4x reply rates
[01] The Audience
ABM is a strategy problem. Outbound is an execution problem.
Your team builds the strategy - ideal accounts, messaging frameworks, campaign themes. Then someone has to find 10,000 contacts, verify them, write personalized emails, sync ad audiences, and keep it all out of spam. That execution layer is Ken. You keep the strategy; the grunt work runs itself.
- 300M+
- contacts to build audiences from
- 16%
- click rate on tracked campaigns
- 3
- ad platforms natively integrated
- +127%
- engagement from Ken personalization
sliced by industry, size, persona, or custom criteria
thousands of warm prospects for your retargeting lists
AdRoll, Meta Pixel, and Google - synced in real time
measured across 500,000+ sent emails
[02] Buying Signals
Build tiers on signals Ken can actually see
Real engagement and AI-scored fit make sharper ABM tiers than firmographics alone.
Repeated Link Clicks
An account that clicks a tracked link more than once is showing real intent, not just an impression. Ken flags it and can promote the account to a hotter tier automatically.
Click Dormancy
An account that engaged and then went quiet gets re-approached with a new angle automatically, so tier-one accounts do not slide down the list unnoticed.
Reply Sentiment, Sorted
Every reply is classified the moment it lands - interested, not interested, or out of office - so your team spends time on accounts that are actually in-market.
Qualified To Your Tiers
Score every account against criteria a dropdown cannot express - 'B2B SaaS with pricing above $3k' or 'DTC brand with a premium price point'. Ken reads each site and LinkedIn to sort accounts before a single email sends.
[03] Why Ken
The only cold email tool with a real ad integration
AD RETARGETING
Every click feeds your ad audiences.
Tracked links fire a pixel on click, and prospects flow into your AdRoll, Meta, and Google audiences in real time. Email becomes the top of a full ABM funnel - accounts see your brand in the feed before the follow-up lands. At a 16% click rate, that is thousands of warm prospects a month.
AI QUALIFICATION
Audiences defined the way you describe them.
Not just firmographics. Ken's AI filters on criteria like “B2B SaaS with pricing above $3k” or “consumer brand selling through owned DTC channels, not marketplaces” - your ICP the way you would say it in a planning doc, not the way a dropdown allows.
SEGMENTATION
Persona-level messaging, measured properly.
A CFO gets a different email than a Head of Sales - distinct human-written frameworks per segment, not a template with a swapped first line. Segment-level analytics show which persona and angle actually converts.
How It Works
Define Your ICP
Industries, company size, tech stack, or subjective criteria. Paste your site and Ken drafts it, or upload your target-account list.
Build Lists and Campaigns - Free
Targeted lists from 300M+ contacts, persona-split copy in your brand voice, ad audiences ready to sync. Review everything before a single send.
Qualified Meetings on the Calendar
Pay to send and replies are handled automatically, clickers flow into retargeting, and marketing finally owns a pipeline number. Prefer done-for-you? We run it end to end.
Frequently Asked Questions
Every link in your emails is tracked. When a prospect clicks, a pixel fires and they are added to your AdRoll, Meta, or Google audiences in real time - no CSV exports, no manual syncs. You can retarget clickers, repliers, or whole segments, and layer LinkedIn or CRM nurture on top using individual-level engagement data.
Strategy is yours. Execution is Ken's.
Build your ABM execution layer free and see it work on your real target accounts. Or let our team run it while you focus on strategy.
