RB2B Pricing (2026): Plans, Costs and Free Plan

In short RB2B lists 4 plans, all with public prices (checked Oct 17, 2026).

In short RB2B charges a flat price per account, not per seat. Where a plan lists a user limit, it is shown below.

• Starter: $79 a month on monthly billing.
• Pro: $149 a month on monthly billing.
• Pro+: $199 a month on monthly billing.

In short Yes. Free plan with company-level ID on 150 credits a month, after a 7-day full-featured trial with no card.

• 150 credits a month
• Company-level ID worldwide
• Person-level profiles masked: no names, emails or LinkedIn URLs
• Slack and Teams alerts

In short 5 costs and limits from RB2B's public pages to check before you buy.

• Plans are month to month. RB2B stopped offering annual plans on January 15, 2026; accounts already on an annual plan can keep it.
• A credit is one unique visitor identified in a 30-day period, at person or company level, so company-only matches use credits too.
• Pro+ above 12,500 credits a month: Contact sales.
• Extra domains on Pro and Pro+ cost $99 a month, up to 5.
• RB2B's help center also lists a Clay Agency plan, not shown on the pricing page: $49 a month for 1,250 credits, delivered only to Clay.

In short Ken's view: RB2B is worth it if you want to see which companies visit your site for free and name US visitors from $79 a month.

• You want to see which companies visit your site for free and name US visitors from $79 a month.
• You already run outreach in Instantly, Smartlead, HeyReach, Clay or your CRM and want named US visitors fed into it.
• You want month-to-month billing with no annual contract.

• Person-level identification covers US visitors only; visitors elsewhere are identified at company level.
• Every identified visitor uses a credit, company-only matches included, so the Free plan's 150 credits a month cover 150 companies at most.
• Starter has no email addresses and no integrations beyond Slack and Teams; CRM, Clay and outreach tools start at Pro, $149 a month.
• RB2B does not send email or LinkedIn outreach itself: it hands visitors to tools like Instantly, Smartlead and HeyReach.

In short No other tool we track in the same category starts below RB2B's $79 a month; the 2 other tools listed have the next lowest published starting prices, cheapest first, each with the date we checked it.

In short 4 common questions about RB2B pricing.