Lead lists
Free B2B Lead Lists
17 ready-made lead lists for common B2B markets, from SaaS leaders to trucking carriers, built by Ken from its database, public registries and B2B data files. Each is free to use inside Ken, and on a paid plan the verified emails Ken already has cost no credits.
What Are Ken Lists?
Building a list is the slowest part of outbound, so Ken builds the common ones for you. Each list merges Ken's people and company database with public registries such as the FMCSA census, the NPI registry and SEC filings, removes duplicates across sources and keeps the verified emails Ken already has. Pick your market, narrow it by country, title or company size, and add it to a campaign.
Software and startups
In short Founders and executives at SaaS companies and at companies that just raised.
| List | People or companies | With a verified email | Data as of |
|---|---|---|---|
| List of B2B SaaS Companies and Their Leaders | 204,742 people | Oct 29, 2026 | |
| List of Recently Funded Startups | 9,813 people | Oct 29, 2026 |
Agencies and professional services
In short Owners and partners at firms that sell expertise: agencies, law, accounting and staffing.
| List | People or companies | With a verified email | Data as of |
|---|---|---|---|
| Marketing and Ad Agency Owners Email List | 81,733 people | 5% | Oct 29, 2026 |
| Law Firm and Attorney Email List | 217,118 people | Oct 29, 2026 | |
| List of Accounting and CPA Firms | 34,833 people | Oct 29, 2026 | |
| List of Staffing Agencies and Recruiting Firms | 30,737 people | Oct 29, 2026 |
Finance and insurance
In short Leaders at banks and fintechs, SEC-registered advisers and insurance agencies.
| List | People or companies | With a verified email | Data as of |
|---|---|---|---|
| List of Fintech Companies, Banks and Their Leaders | 178,969 people | Oct 29, 2026 | |
| List of Registered Investment Advisers (RIAs) | 15,132 companies | Oct 29, 2026 | |
| Insurance Agents and Agency Owners List | 738,956 people | Oct 29, 2026 |
Healthcare
In short Executives at hospitals, pharma and medtech companies, plus dental and medical practices.
| List | People or companies | With a verified email | Data as of |
|---|---|---|---|
| Healthcare Executives List: Hospitals, Pharma and Medtech | 147,416 people | Oct 29, 2026 | |
| Dentist and Medical Practice List | 290,214 people | Oct 29, 2026 |
Industry, trades and logistics
In short Manufacturers, contractors and trucking carriers, many of them from public registries.
| List | People or companies | With a verified email | Data as of |
|---|---|---|---|
| List of Manufacturing Companies and Their Owners | 342,318 people | Oct 29, 2026 | |
| General Contractors and Home Services List | 695,627 companies | Oct 29, 2026 | |
| List of Trucking Companies and Carriers | 1,232,003 companies | Oct 29, 2026 |
Consumer and property
In short Shopify stores, DTC brands and stores that spend on Google Ads, and real estate brokerages.
| List | People or companies | With a verified email | Data as of |
|---|---|---|---|
| List of Shopify Stores and Ecommerce Brands | 292,141 companies | Oct 29, 2026 | |
| List of Ecommerce Stores Running Google Ads | 25,000 companies | 21% | Oct 29, 2026 |
| List of Real Estate Brokerages and Agents | 69,164 people | Oct 29, 2026 |
How Ken Builds These Lists
In short Each list merges every source Ken has for one market, dated and deduplicated.
- Each list merges every source Ken has for that market and removes duplicates, matching people by LinkedIn profile, email, and name plus company
- Emails from registries and data files arrive unverified. Ken verifies each one before it sends, and never replaces a verified email with an unverified one
- Counts and breakdowns on each page come from the list itself, with a date, and change when the sources update
- Public pages show companies and a masked sample of people: first name, last initial, title and company. No emails, phone numbers or profile links
- UK sole traders and partnerships are left out, because UK email marketing law treats them as individuals
- Anyone on a list can remove themselves on the opt-out page
What Does Free Mean?
In short The lists cost nothing to use in Ken. New emails and AI steps cost credits as usual.
- Opening a list and adding it to a campaign or workflow: free on every plan
- Verified emails and phone numbers Ken already has: free on paid plans
- Paid plans: use as many lists as you want. Fair-use rate limits apply.
- New emails Ken finds: 1 credit ($0.02) each, charged only when found
- AI qualification, personalization and other workflow steps: credits as usual
- Free plan: add the people within its contact limit. The emails Ken already has for them need a paid plan
- No CSV download, bulk API export or bulk CRM push of library contacts
Can You Add Your Own List?
In short Yes. Any Ken user can submit a list, and Ken's team reviews it before it goes public.
Build a list in Ken from Ken Search, a CSV upload, a campaign or other lists, then submit it to the library. Ken's team reviews each submission. Approved lists appear in the library for every workspace, credited to you. If the list holds uploaded data, you confirm you have the right to share it.
FAQ
Are these lead lists really free?
Yes, with limits. Every list is free to open and add to campaigns on any Ken plan. On a paid plan, the verified emails and phone numbers Ken already has cost no credits, and you can use as many lists as you want within fair use. Finding new emails costs 1 credit ($0.02) each, and AI steps cost credits as usual. The Free plan can add the people, but not the emails Ken already has for them.
Can I download these lists as CSV files?
No. Library lists stay inside Ken. You add them to campaigns and workflows, and Ken sends from there. Library contacts can't be downloaded as a CSV, exported in bulk through the API or pushed to a CRM in bulk.
Where does the data come from?
From Ken's database of 250M people and 24M companies, public registries such as the FMCSA Company Census, the NPPES NPI registry and SEC Form ADV and Form D filings, B2B contact files from commercial data providers, and Ken's own verified email records. Each list page names its sources.
Can I submit my own list to the library?
Yes. Any Ken user can submit a list. Ken's team reviews it, and once approved it appears in the library for every workspace, credited to you. A list with uploaded data needs you to confirm you have the right to share it.
How do I remove myself from these lists?
Use the opt-out page. Confirm by email, and Ken removes you from every library list, its public list pages and its shared email records.
Free plan: 1,000 credits once, no card.
Related
- B2B data
- Pricing
- Opt Out
- List of B2B SaaS Companies and Their Leaders
- Marketing and Ad Agency Owners Email List
- List of Fintech Companies, Banks and Their Leaders
- Healthcare Executives List: Hospitals, Pharma and Medtech
- List of Manufacturing Companies and Their Owners
- List of Shopify Stores and Ecommerce Brands
- Insurance Agents and Agency Owners List
- Dentist and Medical Practice List
- General Contractors and Home Services List
Sources
| Source | Checked |
|---|---|
| Ken's library lists and their sources |
Changelog
- Hub published with every library list that has a public page.