Apollo.io Review (2026): Pricing, Features, Pros and Cons

In short Free plan with 75 credits per seat a month, 2 sequences and 250 emails a day. The lowest paid plan is Basic at $49 per seat a month billed yearly, or $65 billed monthly.

In short Of the 10 B2B data provider features we compare, Apollo.io has 9 in full.

• Says it has 240M+ contacts and 30M+ accounts.
• Sequences, a US dialer, a meeting scheduler, call recording and deal management come in the same seat as the data.
• Charges email credits only for addresses it can verify, and never more than 1 credit per contact for an email.
• Free plan with 75 credits per seat a month, 2 sequences and API access, plus a 14-day trial of Basic and Professional.
• Salesforce and HubSpot push and pull and Bombora intent topics are included on every plan, Free too.

• Priced per seat: $49 to $119 per seat a month on annual billing, and Organization needs 3 seats on an annual contract.
• A phone number costs 8 credits from the same pool as emails.
• Free and Basic cap sending at 250 emails a day and 1 mailbox per user; unlimited sends start on Professional.
• Credits, including bought add-ons, expire at the end of each billing cycle.

In short Apollo.io is a sales platform that pairs a B2B contact database with sequences, a dialer, meeting scheduling and deal management, used by sales teams that prospect and run outreach in one per-seat tool.

• You want contact data, sequences, a dialer and meeting scheduling in one per-seat tool.
• Your reps need phone numbers and buyer intent topics next to emails.
• You want a free plan with Salesforce or HubSpot sync to try before you buy.

In short Ken's view: worth it for sales teams that want contact data, email sequences and calling in one per-seat tool, less so for teams that want one price for unlimited users, or high-volume sending on the cheapest paid plan.

• Credits are pooled across the team and granted upfront each billing cycle. Unused credits, including bought add-on credits, expire at the end of the cycle.
• An email costs 1 credit and is charged only when Apollo can verify the address. A phone number costs 8 credits. Enrichment, AI research, the dialer, email warmup and domain or mailbox purchases also use credits.
• Add-on credits are bought in-app and cost $0.025 per credit at small volumes, down to $0.015 at the largest tiers.
• Basic and Professional have a 14-day trial limited to 50 lead credits per user.
• Organization is sold on annual billing only, with a minimum of 3 seats. With the page set to monthly billing it shows $149 per seat, still marked annual only. For custom volumes, SSO and dedicated support, Contact sales.

In short Ken is first because it is our product and its Ken Search module competes with Apollo.io; RocketReach, Seamless.AI and UpLead follow.

• Free: 1,000 credits once, no card. Platform: $200 a month

  Ken (our product)

  Ken Search has 250M people and 24M companies, search is free and you pay 1 credit ($0.02) only when a valid email is found, with no per-seat fee: Platform ($200/month) covers unlimited seats and workspaces, 200,000 sends and 5,000 credits a month. Apollo covers phone numbers, a browser extension and intent data, which Ken does not offer today.

• From $33 per seat a month billed yearly, or $69 billed monthly

  RocketReach

  RocketReach is a contact lookup tool that finds verified emails and phone numbers for professionals, used by sellers and recruiters through its web app, Chrome extension, API and MCP server.

• Contact sales

  Seamless.AI

  Seamless.AI is a real-time search engine for B2B emails, cell phones and direct dials with built-in emailing, sold to sales teams through custom quotes.

• From $74 a month billed yearly, or $99 billed monthly

  UpLead

  UpLead is a B2B contact database that sells verified emails and mobile direct dials by the contact, with technographics, enrichment and intent data on higher plans.

• Every Apollo.io alternative, compared