Pricing
Ken is our productApollo.io Pricing (2026): Plans, Costs and Free Plan
Apollo.io costs $65 to $99 per seat a month on monthly billing, or $49 to $119 per seat a month billed annually, as of Oct 17, 2026. Free plan with 75 credits per seat a month, 2 sequences and 250 emails a day.
Ken is our product. Every fact about other tools comes from their public pages on the date shown.
Apollo.io Plans and Prices
In short Apollo.io lists 3 plans, all with public prices (checked Oct 17, 2026).
| Plan | Monthly | Annual (per month) | Unit |
|---|---|---|---|
| Basic | $65 | $49 | Per seat |
| Includes2,500 credits per seat a month (30,000 a year on annual billing); Unlimited sequences, 250 emails a day; 6 Bombora intent topics; Waterfall enrichment and automated CRM enrichment; US dialer, calls use credits | |||
| Professional | $99 | $79 | Per seat |
| Includes4,000 credits per seat a month (48,000 a year on annual billing); Unlimited daily sends and A/Z testing; Unlimited Google and Microsoft mailboxes per user; AI agents and AI lead scoring; 4,000 minutes of call recording per user a month | |||
| Organization | Not sold monthly | $119 | Per seat |
| Includes72,000 credits per seat a year; Minimum 3 seats, annual billing only; 12 intent topics; SSO, custom permission profiles and Salesforce custom objects; 8,000 minutes of call recording per user a month | |||
USD per unit per month, from Apollo.io's pricing page, checked Oct 17, 2026.
What a Team Pays
In short 10 users on Basic pay $650 a month on monthly billing, or $5,880 a year billed annually.
| Plan | Billing | 1 user | 5 users | 10 users | 25 users |
|---|---|---|---|---|---|
| Basic | Monthly, per month | $65 | $325 | $650 | $1,625 |
| Basic | Annual, per year | $588 | $2,940 | $5,880 | $14,700 |
| Professional | Monthly, per month | $99 | $495 | $990 | $2,475 |
| Professional | Annual, per year | $948 | $4,740 | $9,480 | $23,700 |
| Organization | Annual, per year | $4,284 (3-seat minimum) | $7,140 | $14,280 | $35,700 |
Monthly total = price per seat x seats. Annual total = annual price per seat per month x seats x 12. Seat minimums and limits listed on each plan are applied; volume discounts and add-ons are not (see Hidden Costs and Limits). Prices checked Oct 17, 2026.
- Monthly billing: $65 per seat x 10 seats = $650 a month.
- Annual billing: $49 per seat a month x 10 seats x 12 months = $5,880 a year.
Is There a Free Plan?
In short Yes. Free plan with 75 credits per seat a month, 2 sequences and 250 emails a day.
Paid plans start at $49 per seat a month (Basic, billed annually; $65 on monthly billing).
Hidden Costs and Limits
In short 5 costs and limits from Apollo.io's public pages to check before you buy.
- Credits are pooled across the team and granted upfront each billing cycle. Unused credits, including bought add-on credits, expire at the end of the cycle.
- An email costs 1 credit and is charged only when Apollo can verify the address. A phone number costs 8 credits. Enrichment, AI research, the dialer, email warmup and domain or mailbox purchases also use credits.
- Add-on credits are bought in-app and cost $0.025 per credit at small volumes, down to $0.015 at the largest tiers.
- Basic and Professional have a 14-day trial limited to 50 lead credits per user.
- Organization is sold on annual billing only, with a minimum of 3 seats. With the page set to monthly billing it shows $149 per seat, still marked annual only. For custom volumes, SSO and dedicated support, Contact sales.
Is Apollo.io Worth the Price?
In short Ken's view: Apollo.io is worth it if you want contact data, sequences, a dialer and meeting scheduling in one per-seat tool.
Ken's view, from Apollo.io's public pages. It is worth the price if:
- You want contact data, sequences, a dialer and meeting scheduling in one per-seat tool.
- Your reps need phone numbers and buyer intent topics next to emails.
- You want a free plan with Salesforce or HubSpot sync to try before you buy.
Limits to weigh against the price:
- Priced per seat: $49 to $119 per seat a month on annual billing, and Organization needs 3 seats on an annual contract.
- A phone number costs 8 credits from the same pool as emails.
- Free and Basic cap sending at 250 emails a day and 1 mailbox per user; unlimited sends start on Professional.
- Credits, including bought add-ons, expire at the end of each billing cycle.
Cheaper or Simpler Options
In short Ken is listed first: free to start, then $200 a month with unlimited seats. 3 other tools from the same category start below Apollo.io's $49 per seat a month, cheapest first, each with the date we checked it.
| Tool | Starting price | Free plan | Checked |
|---|---|---|---|
| Ken(ours) | Free, then Platform at $200 a month, or $160 a month billed annually, unlimited seats | Yes: 1,000 credits once, no card | Oct 17, 2026 |
| Clearbit (HubSpot Breeze Intelligence) | $20 per seat a month (HubSpot Starter (Core Seat), monthly billing) | No | Oct 17, 2026 |
| RocketReach | $33 per seat a month (Essentials, billed annually; $69 on monthly billing) | Trial only | Oct 17, 2026 |
| Hunter | $34 a month (Starter, billed annually; $49 on monthly billing) | Yes | Oct 17, 2026 |
Starting price is the lowest published price on each tool's pricing page, on the date shown.
Ken Search has 250M people and 24M companies, search is free and you pay 1 credit ($0.02) only when a valid email is found, with no per-seat fee: Platform ($200/month) covers unlimited seats and workspaces, 200,000 sends and 5,000 credits a month. Apollo covers phone numbers, a browser extension and intent data, which Ken does not offer today.
Frequently Asked Questions
In short 5 common questions about Apollo.io pricing.
How much does Apollo.io cost per month?
Apollo.io costs $65 to $99 per seat a month on monthly billing, or $49 to $119 per seat a month billed annually, as of Oct 17, 2026. The cheapest paid option is $49 per seat a month (Basic, billed annually; $65 on monthly billing).
Does Apollo.io have a free plan?
Yes. Free plan with 75 credits per seat a month, 2 sequences and 250 emails a day.
Is Apollo.io cheaper annually?
Yes. Annual billing saves up to 25%: Basic is $65 a month on monthly billing or $49 a month billed annually.
What does Apollo.io cost for a team of 10?
10 users on Basic pay $650 a month on monthly billing, or $5,880 a year billed annually. Monthly billing: $65 per seat x 10 seats = $650 a month. Annual billing: $49 per seat a month x 10 seats x 12 months = $5,880 a year.
What costs extra on Apollo.io?
Credits are pooled across the team and granted upfront each billing cycle. Unused credits, including bought add-on credits, expire at the end of the cycle. Add-on credits are bought in-app and cost $0.025 per credit at small volumes, down to $0.015 at the largest tiers.
The new Ken opens to the waiting list in batches.
Related
- Ken vs other tools
Comparisons and pricing guides
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- Apollo.io review
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- RocketReach pricing
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- Lusha pricing
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- Ken pricing
Free and Platform plans, credit prices
Sources
Changelog
- Page published with Apollo.io prices checked on Oct 17, 2026.