Industries - Education & Training
Your list vendor sold those names to the school across town. These 1,000 are for your program only.
Shared PPL and GRE/GMAT name-buys often land in the same inbox every competing EMBA, professional master's, and certificate program already bought. Ken builds a full campaign on 1,000 working professionals who match your criteria - title, years of experience, degrees listed, geography - with visible reasons on each person. Free, no call, no card. You only pay to send. Working-professional programs only - not undergrad admissions.
Example searches
- Engineering managers in Chicago with 5-15 years experience bachelor's degree
- Directors of finance in Texas with 8-15 years experience bachelor's degree
- Registered nurses in Florida with 3-10 years experience RN or BSN titles
- Heads of L&D and VP People at US manufacturers 200-2000 employees
- Product managers in New York with 8-15 years experience bachelor's degree
10M+ emails sent in 2025 | 40+ B2B companies | 4x reply rates
10M+ emails sent in 2025 | 40+ B2B companies | 4x reply rates
[01] The Audience
You already buy inquiries. Most of them are not exclusive.
Adult and graduate desks still fund paid search, multi-sold PPL, and shrinking test-taker lists while cost per inquiry and cost per start climb. Many of the best prospects never inquire until they apply, so the CRM only sees late-stage intent. Ken builds exclusive working-professional lists for your program criteria, shows why each person fits, and writes the first touch - so mid-career professionals who never entered your inquiry queue still get a short, program-relevant note.
- $157
- avg graduate cost per inquiry
- $3,804
- graduate cost per enrolled student
- 4%
- reply rate, 8 meetings per 10k
- 1,000
- program-fit prospects free
UPCEA / Search Influence higher-ed marketing benchmarks
UPCEA / Search Influence - what desks spend to land a start
Ken benchmark across sent campaigns
built in about 2 minutes - pay only when you send
[02] Buying Signals
Signals that fill seats, not just inquiry queues
Enrollment buyers are measured on starts and yield. Ken watches real engagement and scores program fit before anything leaves the approval queue.
Multi-click intent on program pages and enrollment briefs
A mid-career professional who clicks your program page or info session link more than once is showing real interest, not a courtesy skim. Ken flags it and can fire the next touch or route them to a counselor before the window closes.
Re-engage quiet campus buyers
A prospect who engaged then went quiet gets picked back up. Ken watches for clicks that stop after a program or application CTA and re-approaches with a different angle - or drops them - before the thread dies mid-cycle.
Sort Program Enrollment replies the moment they land
Every reply is classified when it lands - interested, wrong program, already enrolled, or not now - so true enrollment conversations reach your team and noise does not sit in the same counselor pile.
Qualified to Your Program
Score every person against criteria a dropdown cannot express - engineering managers, 5-15 years experience, in-region, bachelor's listed. Ken reads each LinkedIn profile and public site so multi-sold PPL junk and undergrad-shaped contacts never enter the sequence.
[03] Why Ken
Built for adult and professional program seats, not high-school search
AI QUALIFICATION
Reasons on every prospect - not a recycled name-buy.
Senior engineering manager, 11 years, Chicago metro, bachelor's listed, no graduate credential listed. Directors of finance in Texas with 8-15 years experience. Ken scores each person against your program ICP from LinkedIn and website data only, and shows why they qualify before you approve a send. Degree absence is hedged as listed vs not listed - never treated as absolute fact.
AI PERSONALIZATION
A short program note - not another shared-list blast.
Generic outreach from the same GRE and PPL files is white noise in mid-career inboxes. Ken writes from each person's real footprint - title, experience, public profile - inside human frameworks so the email reads like a fit for this program, not a blast every school across town already bought. In our 500k-email study, that personalization lifted engagement 127%.
EMAIL + LINKEDIN
Your program brand stays off the spam blast.
Programs are reputation products. Free plan never sends. Paid sending runs on Ken-owned infrastructure with dedicated send domains - Growth includes prewarmed domains so you can send day one without putting volume on your .edu or primary brand. You approve every message; the quality engine pre-checks copy against a spam-filter replica (32% to 89% inbox placement in our infrastructure test). Multichannel sequences can add LinkedIn connection requests and messages on seats included with your plan.
From program ICP to approved campaign
Three steps. The first two are free.
Describe Your Ideal Enrollee
Paste your program page or spell out the seat you need filled - titles, years of experience, degrees listed, geography, employer type. Edit and confirm in under a minute. Undergrad and high-school recruitment are out of scope.
Review Real Prospects
Ken sources up to 1,000 working professionals, qualifies each with visible reasons, segments them, and drafts personalized sequences. Export if you want. Nothing sends until you approve.
Send When the Cycle Opens
Pay to send from $200/mo. Campaigns go out on Ken's dedicated send path. Replies get sentiment-tagged, positives reach counselors, and you can hold a free-built list for the next start date if you are mid-cycle.
Frequently Asked Questions
No. Ken is for working-professional programs only - exec ed, EMBA and part-time MBA, professional master's, certificates, bootcamps, and corporate partnership desks. We do not have consumer or minor data, and undergrad high-school recruitment is a hard exclusion.
1,000 program-fit professionals. Free until you send.
Ken builds your professional-program campaign on 1,000 real working-professional prospects in about 2 minutes. Free, no call, no card. You only pay to send.
