Validate the offer before you build it.
The fastest way to test an idea is to pitch real buyers. Ken finds people who match your imagined customer, then personalizes your pitch to each one. Replies are your market research.
Example searches
Trusted by 1,000+ B2B companies
- SaaSRise
Surveys lie. Inboxes do not.
Friends say your idea is great. Surveys get filled by people being polite. A cold email to a stranger who has the problem is the only cheap signal that tells the truth - if the pain is real, they reply. Ken gets you to that signal in days: describe the customer you imagine, and it finds real ones to ask.
- leads your free credits find, qualify and personalize
- ~690
- matching your imagined ICP, before anything sends
- people and 24M companies to test any hypothesis on
- 250M
- any industry, role, geography, or company size
- Ken AI per month
- $200
- Start free with 1,000 credits, no card
- average reply rate across clients
- 3%
- enough signal to validate or kill an idea fast
Test hypotheses, not just one pitch.
Segmentation and real engagement turn validation into an actual experiment.
Segment by persona
Pitch the same idea to operators and executives separately. Who replies tells you who the buyer actually is.
Segment by industry
Run the pitch across three verticals in parallel. The one that replies twice as often is your beachhead.
Reply sentiment reveals the truth
You do not need a demo to validate. Every reply is classified the moment it lands in Inbox - interested, not interested, or out of office - so the real signal about the pain reaches you, not just noise.
Repeated clicks mark the believers
A prospect who opens your pitch link more than once during a test is telling you something a survey cannot. Ken flags the repeat click so you know who to call first.
Founder-grade outbound, before you have a company.
Describe the customer you imagine.
“Clinics that still take bookings by phone” or “agencies that list no automation tools on their site.” Ken's AI reads websites and LinkedIn to find companies matching the problem, not just an industry code.
A pitch that earns a real answer.
Every email references the prospect's actual business, so replies engage with your idea instead of ignoring a template. That is validation data you can trust.
No infrastructure to set up or burn.
Ken provides the sending domains, warmed inboxes, and deliverability monitoring. Your future company's domain stays clean while you experiment. Multichannel sequences add LinkedIn connection requests and messages from LinkedIn accounts you connect on Ken AI.
From hypothesis to signal in a week.
Describe the customer
No website needed - just describe who you think has the problem. Ken turns it into targeting and finds real matches.
Approve the pitch
Ken drafts a short, honest sequence around the problem in your voice. You edit until it sounds like you, then approve it in Today.
Read the replies
Every reply lands in Inbox, sentiment-tagged. Book calls with the interested ones - those are your first customers or your best interviews.
Frequently Asked Questions
What teams ask before running outbound for Idea Stage with Ken.
Yes. A website helps Ken draft your ICP automatically, but you can simply describe your target customer and offer in plain language. Either way, you review the sourced leads and drafted emails before anything sends.
Across our clients the average reply rate is about 3%, so 1,000 well-targeted emails typically produce 20-40 conversations. Experiments compares the segments side by side. If one replies well above that and the replies engage with the problem, you have a beachhead. If nobody bites across segments, you just saved months of building.
Yes, if you are honest. The best validation emails describe the problem and ask for a conversation, not a purchase. B2B cold outreach is legal under CAN-SPAM with proper identification and opt-out, both of which Ken handles.
Your validation campaign becomes your first sales campaign - the ICP, copy, and reply data carry straight over, and what Ken learned about your buyers stays in Knowledge. Scale the winning segment, and Ken grows with you from first customer to first sales hire.
Time-wise, about ten minutes of setup. Money-wise, start free with 1,000 credits and no card. Ken AI is $200/mo when you want Ken inboxes and volume. Send from separate domains, not your main one, so your brand domain carries no reputation risk.
Review your first prospects before anything sends.
Describe the customer you imagine. Ken finds the real ones, writes the pitch, and lets their replies tell you the truth.
