Stage - Startup
Pipeline Before Your First Sales Hire
Every startup faces the same choice: founder time, an expensive SDR, or an agency retainer. Ken is the fourth option - done-for-you outbound on a platform Ken built, with a dashboard you can watch. Buy Core or VIP when you are ready to send.
20+ million emails sent | 1,000+ B2B companies | 4x reply rates
20+ million emails sent | 1,000+ B2B companies | 4x reply rates
[01] The Audience
The math on your first SDR is brutal
An SDR costs $80k+ loaded, takes months to ramp, and still needs data tools, a sequencer, and someone to manage deliverability. Most startups need pipeline before any of that pencils out. Ken runs the same motion - sourcing, qualifying, writing, sending, handling replies - for a fraction of one salary, and it is live this week, not next quarter.
- 1,000
- leads on your first campaign
- 7x
- more meetings per 10k contacts
- 10
- days to a live enterprise-grade campaign
- 260→370
- paying members for SaasRise on Ken
see the whole engine work before you buy
vs industry average - efficiency you can bank as runway
the BetterUp build: 5,000 decision-makers, personalized
growth compounding from one outbound engine
[02] Buying Signals
Ken reacts to real engagement while big competitors guess
Big competitors blast static lists. You act on every click and reply instead.
Repeated Link Clicks
A buyer who clicks your demo link twice in a week is telling you something. Ken flags it and can fire the next touch automatically or route them straight to your calendar.
Click Dormancy, Re-Engaged
A prospect who went quiet after engaging does not just fall off. Ken re-approaches with a new angle before the thread goes cold, so early momentum is never wasted.
Reply Sentiment, Sorted
Every reply is classified the moment it lands - interested, not interested, or out of office - so your limited founder hours go only to conversations that matter.
Qualified to Your ICP
Score every company against criteria a dropdown cannot express, like 'PLG SaaS with a free tier' or 'agencies with 10-50 staff'. Ken reads the site and LinkedIn so under-fit accounts never eat your send volume.
[03] Why Ken
Enterprise outbound, seed-stage overhead
B2B DATABASE
The same data the big teams buy.
300M+ contacts across 20+ platforms with triple-verified emails - the coverage of an enterprise data contract, without the annual commitment or per-seat math.
AI PERSONALIZATION
Founder-quality email at rep volume.
Human-written frameworks, AI-personalized per prospect from their real online presence. In our 500k-email study it lifted engagement 127% - the difference between a startup that gets replies and one that gets ignored.
EMAIL + LINKEDIN
Deliverability handled by grown-ups.
Warm dedicated IPs, private warmup, alternative domains, spam-filter pre-checks. You will never debug DNS records at midnight or torch your domain learning the hard way. Multichannel sequences add LinkedIn connection requests and messages on seats included with your plan.
How It Works
Paste Your Website
Ken drafts your ICP and offer from your site. Confirm it in under a minute and the build starts.
Approve Your First Campaign
1,000 sourced, verified, qualified leads with personalized sequences in your voice - yours to review and edit.
Send, Reply, Repeat
Pay to send, take the meetings, then scale the segments that work. Add the done-for-you team whenever you want it off your plate.
If you’re going to outsource it, I think Ken AI is a very good option.
Founder of SaasRise, $169M exit for iContact, advisor to Instantly, Seamless.ai, Pipeline
Before working with Ken AI, I was using Instantly myself at a small volume with no idea what results I was getting.
When he reached out with a cold email, Cristian reminded me of myself when I was 18, I was in email and working at my first company, and I figured if anyone could figure it out, he would be able to figure it out.
They've done a great job at sourcing lead data, enriching that lead data, and creating AI-personalized messaging for many of the leads - we've gone from about 260 to 370 active paying members.
I think all B2B firms where the ACV is north of a few thousand dollars should be doing outbound email, and if you’re going to outsource it, Ken AI is a very good option.
Frequently Asked Questions
Run Ken first. It proves the ICP, message, and channel for a fraction of a salary - then your first sales hire walks into a working playbook with pipeline already flowing, instead of spending two quarters figuring it out on your dime.
Runway is time. Buy pipeline with less of it.
Book a call this week. Scale it when the replies prove the motion.
