Industries - Financial Services
More commercial appointments. Zero shared leads.
Shared internet leads often cost $20-50 each and still go to three to five other agencies. Ken builds a full campaign on 1,000 exclusive commercial businesses that fit your book - sourced, qualified with visible reasons, and written - in about 2 minutes. No call, no card. Free until you send. Commercial and employer-benefits B2B only.
Example searches
- Owners and CFOs at US manufacturers, 20-200 employees, no in-house risk manager visible
- HR directors at companies with 25-250 employees in Texas and Florida, no benefits broker named on site
- Presidents of independent construction firms, 10-100 employees, no safety director in title
- Business owners at trucking and logistics companies, 10-150 employees, no risk manager in title
- Commercial lines producers at independent insurance agencies with 5-50 employees
10M+ emails sent in 2025 | 40+ B2B companies | 4x reply rates
10M+ emails sent in 2025 | 40+ B2B companies | 4x reply rates
[01] The Audience
You already pay for leads. Most of them are not exclusive.
Commercial producers still buy shared form leads, race the dial, and watch referrals dry up between COIs. Independents place the bulk of commercial lines in the US, but growth is still an appointments game - and multi-sold internet leads are price shoppers already called by other shops. Ken builds exclusive commercial prospect lists on your criteria, shows why each account fits, and writes the first touch so owners and CFOs already called by three other agencies on the same lead still get a short, relevant note about their risk.
- $20-50
- per shared internet lead
- 87.7%
- of commercial lines via independents
- 4%
- reply rate, 8 meetings per 10k
- 1,000
- exclusive prospects free
often multi-sold to 3-5 agencies (ActiveProspect; getinsureleads)
Big I 2026 Market Share Report (2025 data)
Ken benchmark
built in about 2 minutes - pay only when you send
[02] Buying Signals
Signals that fill the appointment calendar
Commercial buyers are guarded. Ken watches real engagement and scores book fit before anything leaves the approval queue.
Multi-click intent on carrier appointment pages and quote tools
An owner or CFO who clicks your commercial risk note or quote CTA more than once is a warm appointment signal. Ken flags it and can fire the next touch or route them to you before the window closes.
Re-engage quiet agency principals
A prospect who engaged then went quiet gets picked back up. Ken watches for clicks that stop after a quote-request CTA and re-approaches with a different angle - or drops them - before the thread dies.
Sort Commercial Insurance replies the moment they land
Every reply is classified when it lands - real interest, remove me, or incumbent broker defense - so true coverage conversations reach you and noise does not sit in the same inbox pile.
Qualified to Your Appetite
Score every business against criteria a dropdown cannot express - manufacturers, 20-200 employees, no in-house risk manager visible. Ken reads each company's site and LinkedIn so multi-sold form-fill junk never enters the sequence.
[03] Why Ken
Built for commercial net-new production, not personal-lines lead mills
AI QUALIFICATION
Reasons on every account - not a raw dial list.
Manufacturers 20-200 employees with no risk manager on LinkedIn. Construction firms in your states. Employers 25-250 with no benefits broker named on site. Ken scores each business against your commercial appetite from LinkedIn and website data only, and shows why it qualifies before you approve a send.
AI PERSONALIZATION
A short risk note - not another price-shop blast.
Internet leads select for premium shoppers. Ken writes from each company's real footprint - industry, size, site language - inside human frameworks so the email reads like a second look at their exposure, not a race to the lowest quote. In our 500k-email study, that personalization lifted engagement 127%.
EMAIL + LINKEDIN
Your agency domain stays off the cold blast.
Free plan never sends. Paid sending runs on Ken-owned infrastructure with dedicated send domains - Growth includes prewarmed domains so you can send day one without putting volume on your primary agency.com. You approve every message; the quality engine pre-checks copy against a spam-filter replica (32% to 89% inbox placement in our infrastructure test). Multichannel sequences can add LinkedIn connection requests and messages on seats included with your plan.
From commercial ICP to approved campaign
Three steps. The first two are free.
Describe Your Book
Paste your site or spell out commercial appetite - classes, employee bands, geography, buyer titles (owner, CFO, HR). Edit and confirm in under a minute. Personal-lines-only desks are out of scope.
Review Real Prospects
Ken sources up to 1,000 commercial businesses, qualifies each with visible reasons, segments them, and drafts personalized sequences. Export if you want. Nothing sends until you approve.
Send on a Clean Path
Pay to send from $200/mo. Campaigns go out on Ken's dedicated send path. Replies get sentiment-tagged, positives reach you, and meetings land on your calendar while renewals and certs still fill the day.
Frequently Asked Questions
No. Ken is commercial and employer-benefits B2B only. We do not have consumer data and cannot power personal-lines targeting. Pure auto/home producers are outside this page's ICP.
1,000 exclusive commercial prospects. Free until you send.
Ken builds your campaign on real businesses that fit your commercial book - sourced, qualified with reasons, written. No call, no card. You only pay to send.
