More commercial appointments. Zero shared leads.
Shared internet leads often cost $20-50 each and still go to three to five other agencies. Ken builds a full campaign on 1,000 exclusive commercial businesses that fit your book - sourced, qualified with visible reasons, and written - in about 2 minutes. Get early access or book a call. Commercial and employer-benefits B2B only.
Example searches
- Owners and CFOs at US manufacturers, 20-200 employees, no in-house risk manager visible
- HR directors at companies with 25-250 employees in Texas and Florida, no benefits broker named on site
- Presidents of independent construction firms, 10-100 employees, no safety director in title
- Business owners at trucking and logistics companies, 10-150 employees, no risk manager in title
- Commercial lines producers at independent insurance agencies with 5-50 employees
Trusted by 1,000+ B2B companies
- SaaSRise
You already pay for leads. Most of them are not exclusive.
Commercial producers still buy shared form leads, race the dial, and watch referrals dry up between COIs. Independents place the bulk of commercial lines in the US, but growth is still an appointments game - and multi-sold internet leads are price shoppers already called by other shops. Ken builds exclusive commercial prospect lists on your criteria, shows why each account fits, and writes the first touch so owners and CFOs already called by three other agencies on the same lead still get a short, relevant note about their risk.
- per shared internet lead
- $20-50
- often multi-sold to 3-5 agencies (ActiveProspect; getinsureleads)
- of commercial lines via independents
- 87.7%
- Big I 2026 Market Share Report (2025 data)
- reply rate, 7 meetings per 10k
- 3%
- Ken benchmark
- exclusive commercial prospects
- 1,000
- built in about 2 minutes - get early access or book a call
Signals that fill the appointment calendar.
Commercial buyers are guarded. Ken watches real engagement and scores book fit before anything leaves the approval queue.
Multi-click intent on carrier appointment pages and quote tools
An owner or CFO who clicks your commercial risk note or quote CTA more than once is a warm appointment signal. Ken flags it and can fire the next touch or route them to you before the window closes.
Re-engage quiet agency principals
A prospect who engaged then went quiet gets picked back up. Ken watches for clicks that stop after a quote-request CTA and re-approaches with a different angle - or drops them - before the thread dies.
Sort commercial insurance replies the moment they land
Every reply is classified when it lands - real interest, remove me, or incumbent broker defense - so true coverage conversations reach you and noise does not sit in the same inbox pile.
Qualified to your appetite
Score every business against criteria a dropdown cannot express - manufacturers, 20-200 employees, no in-house risk manager visible. Ken reads each company's site and LinkedIn so multi-sold form-fill junk never enters the sequence.
Built for commercial net-new production, not personal-lines lead mills.
Reasons on every account - not a raw dial list.
Manufacturers 20-200 employees with no risk manager on LinkedIn. Construction firms in your states. Employers 25-250 with no benefits broker named on site. Ken scores each business against your commercial appetite from LinkedIn and website data only, and shows why it qualifies before you approve a send.
A short risk note - not another price-shop blast.
Internet leads select for premium shoppers. Ken writes from each company's real footprint - industry, size, site language - inside human frameworks so the email reads like a second look at their exposure, not a race to the lowest quote. In our 500k-email study, that personalization lifted engagement 127%.
Your agency domain stays off the cold blast.
Nothing sends until you approve. On Ken AI, sending can run on Ken-owned infrastructure with dedicated send domains - prewarmed Ken inboxes and domains are paid in credits, so you can send day one without putting volume on your primary agency.com. You approve every message; the quality engine pre-checks copy against a spam-filter replica (32% to 89% inbox placement in our infrastructure test). Multichannel sequences can add LinkedIn connection requests and messages from LinkedIn accounts you connect on Ken AI.
From commercial ICP to approved campaign.
Three steps. Nothing sends until you approve.
Describe your book
Paste your site or spell out commercial appetite - classes, employee bands, geography, buyer titles (owner, CFO, HR). Edit and confirm in under a minute. Personal-lines-only desks are out of scope.
Review real prospects
Ken sources commercial businesses, qualifies each with visible reasons, segments them, and drafts personalized sequences. Export if you want. Nothing sends until you approve it in your queue.
Send on a clean path
Start free from your own inboxes, or send on Ken's dedicated send path with Ken AI at $200/mo. Replies get sentiment-tagged, positives reach you, and meetings land on your calendar while renewals and certs still fill the day.
Frequently Asked Questions
What teams ask before running outbound for Commercial Insurance with Ken.
No. Ken is commercial and employer-benefits B2B only. We do not have consumer data and cannot power personal-lines targeting. Pure auto/home producers are outside this page's ICP.
The campaign is built on your criteria - businesses that match your commercial appetite - not a multi-sold quote form sold to three to five other agencies. You see why each account qualifies before anything is sent.
Lead vendors sell form-fills, often shared, that select for price shoppers and a dial race. Ken builds outbound to businesses that fit your book with visible qualification reasons, then writes and quality-scores the sequence. Review the campaign first; Ken sends only what you approve.
No. Nothing sends until you approve. On Ken AI, sending uses Ken-owned infrastructure and dedicated sending domains, with prewarmed Ken inboxes paid in credits for day-one send. On Free, connect inboxes on a separate domain. Either way, your primary brand domain stays off the cold blast.
B2B email to business contacts is a different risk profile than consumer dialer leads. You approve every send, and the quality engine pre-checks copy before anything leaves the queue. This is not a substitute for your E&O counsel or state licensing review - it is human-gated commercial outreach, not a spam blast.
Relationships still close commercial. Cold email opens the appointment with owners and CFOs who will not pick up an unknown number already called by multiple agents. Ken fills exclusive pipeline between referrals - it does not replace centers of influence. Clients see about 3% reply rates and 7 meetings per 10,000 contacts on Ken campaigns.
You review every commercial prospect before anything sends - sourced, AI-qualified with reasons, segmented, written, quality-scored. Start free with 1,000 credits and send from your own inboxes at 25 credits ($0.50) per 1,000, or book a call. Ken AI is $200/mo with 200,000 sends a month. A commercial account around $25k+ premium at typical 10-12% commission covers more than a year of Ken AI. Or have our team run it for you and pay per held meeting.
Yes. Same engine, different ICP - independent agencies and commercial producers in your appetite classes instead of end-insured businesses. Describe retail agency size, geography, and classes you appoint.
1,000 exclusive commercial prospects. Nothing sends until you approve.
Ken builds your campaign on real businesses that fit your commercial book - sourced, qualified with reasons, written. Get early access or book a call.
