Scale outbound without scaling headcount.
You have product-market fit and a sales team. The next stage is volume without chaos: more segments, more markets, more campaigns - same team. Ken is the multiplier that makes mid-market outbound compound instead of sprawl.
Trusted by 1,000+ B2B companies
- SaaSRise
Growth stalls when outbound stops being repeatable.
What worked at 20 people breaks at 200: reps build lists their own way, copy drifts, deliverability degrades quietly, and nobody can say which segment actually converts. Ken standardizes the motion - one data source, one playbook, one qualification standard, one measurable pipeline - so expansion into new segments and geographies is a config change, not a hiring plan.
- people and 24M companies covering every expansion market
- 250M
- new verticals and geographies without new data vendors
- higher reply rate vs Instantly & Smartlead
- 23%
- same campaigns, same clients, measured head to head
- inbox placement on Ken infrastructure
- 32→89%
- the silent growth tax, removed
- more meetings per 10k contacts
- 7x
- efficiency that compounds at mid-market volume
Expansion guided by data, not gut feel.
Every new segment is a measurable experiment before it is a bet.
Vertical replication
Clone your best-performing ICP into adjacent industries and let Experiments prove which vertical deserves a dedicated motion.
Geographic expansion
Same buyer, new region. Ken's coverage spans the US, Europe, and beyond - test a country with a campaign before you commit a hire.
Reply sentiment by segment
Every reply across every new segment is classified the moment it lands - interested, not interested, or out of office - so you know which expansion is working before the quarter ends.
Repeated clicks flag real interest
A contact in a new segment who clicks more than once is showing intent Ken can act on immediately - firing the next touch or routing straight to your team, no manual review needed.
Repeatable outbound is a systems problem.
Many campaigns, one source of truth.
Run segments by vertical, size, geo, and persona in parallel - each with distinct human-written copy and its own conversion numbers. Scaling winners is a volume knob, not a rebuild.
One ICP standard across every rep and region.
Your ICP, tiers, scoring, writing rules, and reply templates live in the Playbook in Knowledge, so every rep and region works from the same one. AI scores every lead against it before it enters a sequence - clients report under 10% unqualified leads.
Two lanes, one team.
Campaigns cover the market over email and LinkedIn, with LinkedIn from accounts you connect on Ken AI. Your top accounts move to the Accounts lane, where Ken maps the buying committee and plans each touch. Managers approve both lanes in one queue, Today.
How it works.
Codify the playbook
Your ICP, segments, suppression rules, and voice go into Knowledge - not into someone's notebook.
Launch segments in parallel
Core markets keep running while expansion experiments launch beside them. Everything approved in Today before it sends, everything measured after.
Scale on the numbers
Segment-level meetings-per-send tells you where to add volume, where to add reps, and what to kill. The pipeline model finally has real inputs.
Frequently Asked Questions
What teams ask before running outbound for Mid-Market with Ken.
Ken runs the top of the motion - lists, qualification, first touches, follow-ups, reply triage - and your SDRs work the warm conversations it produces. Teams typically redeploy SDR time to discovery and multi-threading rather than reducing it.
Yes. Spin up a segment for the new vertical or geography, and you will have reply and meeting data within weeks for the cost of the sends - not a localized hire and a six-month wait.
Ken's SMTP, inbox rotation, and warmup network are built for sustained multi-campaign volume - we have run 250,000-email deliverability tests on a single client. Placement is monitored in real time and infrastructure swaps happen automatically if reputation dips.
The Playbook in Knowledge and human-written frameworks define voice and structure per segment; AI personalizes within those rails. Copy changes roll out centrally in hours, so a positioning update does not take a quarter to propagate, and regional leads can sign off on their segment's copy through a Share link.
Book a call and the Ken team scopes the motion with you. Prefer to run it yourself? Start free with 1,000 credits. No card. Run one segment against your current motion, then scale segment by segment on Ken AI ($200/mo). If you want strategy and execution managed, our team can run it for you and you pay per held meeting.
More pipeline. Same headcount.
Build a campaign on your next expansion segment and let the numbers make the case.
