Industries - Industrial & Manufacturing
Open net-new accounts while your competitors are still dialing
Your OSRs already max windshield time on house accounts and problem orders. The contractors, operators, plants, and practices they never knocked still sit on the map - and their inboxes are not burned, because your competitors are still cold-calling and door-knocking. Ken builds a full campaign on 1,000 real accounts in your territory and product category in about 2 minutes. Free. No call. No card. You only pay to send.
Example searches
- Owners and GMs at HVAC and plumbing contractors, 10-100 employees, within 50 miles of Dallas
- Restaurant owners and multi-unit operators, 5-50 employees, US metro areas, independent or small groups
- Plant managers and purchasing managers at metal fabrication shops, 20-200 employees, Midwest
- Practice owners and office managers at multi-location dental groups, US
- Procurement and facilities managers at food manufacturers, 50-500 employees
10M+ emails sent in 2025 | 40+ B2B companies | 4x reply rates
10M+ emails sent in 2025 | 40+ B2B companies | 4x reply rates
[01] The Audience
Wholesale still runs on the truck and the branch. Net-new sits between visits.
Will-call, routes, and outside sales still open most accounts. That culture is why buyer inboxes in this vertical are less saturated than SaaS - and why the accounts your reps never reach stay cold forever. Ken covers the map the truck cannot: sources prospects from 300M+ profiles, qualifies each one against your line card and territory with a visible reason (headcount, industry, titles, geo, site cues - LinkedIn and website only), writes the sequence, and quality-scores it before your branch name leaves the approval queue.
- +127%
- engagement from AI personalization
- 4%
- reply rate · 20% click rate
- $66,780
- median US wage, non-technical wholesale sales
- ~6.05M
- workers in US Wholesale Trade
500k-email study - named lines vs generic catalog copy
Ken campaigns across 1.6M+ emails per month
BLS OOH May 2024 - one hunter before benefits and the truck
BLS NAICS 42 - an industry still built on outside sales and branches
[02] Buying Signals
Signals a branch can act on between route days
Not another dashboard. Warm accounts your OSR can knock, credit, or put on the next drop.
Multi-click intent on catalogs and fulfillment pages
A GC, operator, plant buyer, or practice manager who reopened your sequence page or line-card link more than once is warmer than a cold counter walk-in. Ken flags the repeat so the next touch - or a human drop-by - hits while they are still reading.
Re-engage quiet distribution buyers
An account that engaged then went quiet is a route-day problem, not a lost file. Ken watches for clicks that stop and re-approaches with a different angle - or frees the seat - so you are not babysitting dead threads while will-call is slammed.
Sort Wholesale & Distribution replies the moment they land
"Send samples / set a credit app," "not now," and "wrong territory" land in different buckets the moment they hit. Real first conversations reach sales. Noise does not eat the morning before the first delivery run.
Qualified to Line Card and Territory
Only accounts that match your product category and delivery radius enter the send list - size, industry, titles, and whether a supplier partner is visible on their site. Visible reason on the row before you burn a sample, a credit check, or a rep visit.
[03] Why Ken
Built for territory teams that live on the truck, not at a desk
TERRITORY COVERAGE
Reach the accounts the truck never hits.
Outside reps max the day on house accounts, problem orders, and the stops already on the route. Ken puts a personalized first touch on every contractor, operator, plant, or practice in your delivery radius that never got a knock - without hiring another OSR.
AI QUALIFICATION
Every row shows why it fits your line card.
"Commercial GC, 60 employees, active in your metro, no supplier partnership visible on their site." That is how a good OSR thinks - automated. Ken scores from LinkedIn and website signals only, so you see fit before samples, credit terms, or windshield time.
EMAIL + LINKEDIN
Protect the branch name in the inbox.
Most owners learned that email does not work from a monthly catalog blast. It was the blast that failed, and it failed under the same name that is on the counter and the truck. Ken writes into human frameworks, quality-scores before send, and ships on owned infrastructure - the same stack that moved client inbox placement from 32% to 89% in our placement test. Multichannel sequences can add LinkedIn connection requests and messages on seats included with your plan.
From line card to 1,000 real accounts
Three steps. The first two are free.
Describe Who You Supply
Contractors, restaurant operators, plant purchasing, practices - size, geo, product category. Paste your site or type it in plain language. Confirm in under a minute.
Review the Campaign
Ken sources up to 1,000 prospects, qualifies each with a visible reason, segments by product category, and drafts personalized sequences. Nothing sends until you approve.
Export Free or Send
Keep the build if you only wanted the list. When you are ready, Starter is $200/mo for 2,000 contacts; Growth is $750/mo for 10,000 with prewarmed domains. Pay only to send.
If you’re going to outsource it, I think Ken AI is a very good option.
Founder of SaasRise, $169M exit for iContact, advisor to Instantly, Seamless.ai, Pipeline
Before working with Ken AI, I was using Instantly myself at a small volume with no idea what results I was getting.
When he reached out with a cold email, Cristian reminded me of myself when I was 18, I was in email and working at my first company, and I figured if anyone could figure it out, he would be able to figure it out.
They've done a great job at sourcing lead data, enriching that lead data, and creating AI-personalized messaging for many of the leads - we've gone from about 260 to 370 active paying members.
I think all B2B firms where the ACV is north of a few thousand dollars should be doing outbound email, and if you’re going to outsource it, Ken AI is a very good option.
Frequently Asked Questions
Most buyers still close on trust, credit, delivery, and a real rep - not an email alone. What email does well here is open the first conversation at scale: a sample drop, a bid-list seat, a route stop. Competitors who only dial leave that inbox open. Ken's job is coverage between visits, not replacing the truck or the counter.
1,000 territory accounts. Built free on your line card
Ken sources, qualifies with visible reasons, segments by product category, writes, and quality-scores a campaign on your real buyers in about 2 minutes. No call, no card. Pay only when you want to send.
