Open net-new accounts while your competitors are still dialing.
Your OSRs already max windshield time on house accounts and problem orders. The contractors, operators, plants, and practices they never knocked still sit on the map - and their inboxes are not burned, because your competitors are still cold-calling and door-knocking. Ken builds a full campaign on 1,000 real accounts in your territory and product category in about 2 minutes. Get early access or book a call.
Example searches
- Owners and GMs at HVAC and plumbing contractors, 10-100 employees, within 50 miles of Dallas
- Restaurant owners and multi-unit operators, 5-50 employees, US metro areas, independent or small groups
- Plant managers and purchasing managers at metal fabrication shops, 20-200 employees, Midwest
- Practice owners and office managers at multi-location dental groups, US
- Procurement and facilities managers at food manufacturers, 50-500 employees
Trusted by 1,000+ B2B companies
- SaaSRise
Wholesale still runs on the truck and the branch. Net-new sits between visits.
Will-call, routes, and outside sales still open most accounts. That culture is why buyer inboxes in this vertical are less saturated than SaaS - and why the accounts your reps never reach stay cold forever. Ken covers the map the truck cannot: sources prospects from 250M people and 24M companies, qualifies each one against your line card and territory with a visible reason (headcount, industry, titles, geo, site cues - LinkedIn and website only), writes the sequence, and quality-scores it before your branch name leaves the approval queue.
- engagement from AI personalization
- +127%
- 500k-email study - named lines vs generic catalog copy
- reply rate · 16% click rate
- 3%
- Ken campaigns across 1M+ emails a month
- median US wage, non-technical wholesale sales
- $66,780
- BLS OOH May 2024 - one hunter before benefits and the truck
- workers in US Wholesale Trade
- ~6.05M
- BLS NAICS 42 - an industry still built on outside sales and branches
Signals a branch can act on between route days.
Not another dashboard. Warm accounts your OSR can knock, credit, or put on the next drop.
Multi-click intent on catalogs and fulfillment pages
A GC, operator, plant buyer, or practice manager who reopened your sequence page or line-card link more than once is warmer than a cold counter walk-in. Ken flags the repeat so the next touch - or a human drop-by - hits while they are still reading.
Re-engage quiet distribution buyers
An account that engaged then went quiet is a route-day problem, not a lost file. Ken watches for clicks that stop and re-approaches with a different angle - or frees the seat - so you are not babysitting dead threads while will-call is slammed.
Sort wholesale & distribution replies the moment they land
"Send samples / set a credit app," "not now," and "wrong territory" land in different buckets the moment they hit. Real first conversations reach sales. Noise does not eat the morning before the first delivery run.
Qualified to line card and territory
Only accounts that match your product category and delivery radius enter the send list - size, industry, titles, and whether a supplier partner is visible on their site. Visible reason on the row before you burn a sample, a credit check, or a rep visit.
Built for territory teams that live on the truck, not at a desk.
Reach the accounts the truck never hits.
Outside reps max the day on house accounts, problem orders, and the stops already on the route. Ken puts a personalized first touch on every contractor, operator, plant, or practice in your delivery radius that never got a knock - without hiring another OSR.
Every row shows why it fits your line card.
"Commercial GC, 60 employees, active in your metro, no supplier partnership visible on their site." That is how a good OSR thinks - automated. Ken scores from LinkedIn and website signals only, so you see fit before samples, credit terms, or windshield time.
Protect the branch name in the inbox.
Most owners learned that email does not work from a monthly catalog blast. It was the blast that failed, and it failed under the same name that is on the counter and the truck. Ken writes into human frameworks, quality-scores before send, and ships on owned infrastructure - the same stack that moved client inbox placement from 32% to 89% in our placement test. Multichannel sequences can add LinkedIn connection requests and messages from LinkedIn accounts you connect on Ken AI.
From line card to 1,000 real accounts.
Three steps. Nothing sends until you approve.
Describe who you supply
Contractors, restaurant operators, plant purchasing, practices - size, geo, product category. Paste your site or type it in plain language. Confirm in under a minute.
Review the campaign
Ken sources prospects, qualifies each with a visible reason, segments by product category, and drafts personalized sequences. Nothing sends until you approve it in your queue.
Review or send
Keep the build if you only wanted the list. When you are ready, send from your own inboxes, or use Ken inboxes on Ken AI at $200/mo. Or have our team run it for you and pay per held meeting.
If you’re going to outsource it, I think Ken AI is a very good option.
Founder of SaasRise, $169M exit for iContact, advisor to Instantly, Seamless.ai, Pipeline
Before working with Ken AI, I was using Instantly myself at a small volume with no idea what results I was getting.
When he reached out with a cold email, Cristian reminded me of myself when I was 18, I was in email and working at my first company, and I figured if anyone could figure it out, he would be able to figure it out.
They've done a great job at sourcing lead data, enriching that lead data, and creating AI-personalized messaging for many of the leads - we've gone from about 260 to 370 active paying members.
I think all B2B firms where the ACV is north of a few thousand dollars should be doing outbound email, and if you’re going to outsource it, Ken AI is a very good option.
Frequently Asked Questions
What teams ask before running outbound for Wholesale & Distribution with Ken.
Most buyers still close on trust, credit, delivery, and a real rep - not an email alone. What email does well here is open the first conversation across your whole territory: a sample drop, a bid-list seat, a route stop. Competitors who only dial leave that inbox open. Ken's job is coverage between visits, not replacing the truck or the counter.
Fair fear if you have only seen catalog blasts. Ken quality-scores copy before send, supports human approval, and sends on owned infrastructure with warm IPs - not shared bulk-mail IPs. In our placement test, moving clients onto that stack took inbox placement from 32% to 89%. Medical and industrial segments especially should keep a human in the approval path.
Ken is a force-multiplier for windshield time, not a replacement OSR. BLS May 2024 puts the non-technical wholesale sales median wage at $66,780 before benefits; with BLS ECEC benefits burden that is roughly $95k+ loaded - still before truck, fuel, and samples. Ken AI is $200/mo, working the accounts the rep never reaches. Reps still set credit, close, and service the book.
Shared industry CSVs go stale and get resold across suppliers in the same territory. HubSpot's MarketingSherpa-cited benchmark puts B2B contact data decay around 22.5% per year. Ken builds an exclusive list for your territory and product category, shows why each account qualifies from LinkedIn and website signals, and includes a full written sequence - not a sheet everyone else bought last week.
Ken Search draws on 250M people and 24M companies from 20+ sources. Qualification and personalization stay on LinkedIn profile plus website data - headcount, industry, titles, seniority, geography, years of experience, and what the site says about branches, delivery, or customer type. No funding, revenue, or consumer data. No invented "just raised" or patient-side claims.
Same offer across product categories: building and construction products, food and beverage distribution, industrial MRO and machinery, and medical, dental, and pharma supply. What changes is buyer language and the qualification example - GC vs operator vs plant purchasing vs practice manager - not the campaign spine.
On a call we review a campaign on your real prospects - sourced, qualified with reasons, segmented, written, quality-scored. Or start free with 1,000 credits. You can export the list without sending. Ken AI is $200/mo. Or have our team run it for you and pay per held meeting.
1,000 territory accounts. Ready to review on your line card.
Ken sources, qualifies with visible reasons, segments by product category, writes, and quality-scores a campaign on your real buyers in about 2 minutes. Get early access or book a call.
