Compare
Ken is our productKen vs ZoomInfo
Pick Ken if you want free search across 250M people and 24M companies: Platform is $200 a month with unlimited seats. Pick ZoomInfo if your reps call as much as they email and need mobile and direct-dial numbers at scale.
Ken is our product. We list it first, and every fact about other tools comes from their public pages on the date shown.
Ken or ZoomInfo: Which Should You Pick?
In short Ken wins on free search across 250M people and 24M companies; ZoomInfo wins when your reps call as much as they email and need mobile and direct-dial numbers at scale.
Ken vs ZoomInfo
Ken's view: ZoomInfo sells annual, per-seat contracts with phone numbers and intent data, which Ken does not offer today. Ken Search covers 250M people and 24M companies with free search and 1 credit ($0.02) per valid email found, charged only on success, and Platform ($200/month) includes unlimited seats and Campaigns over email and LinkedIn in the same product.
Pick Ken if
- You want free search across 250M people and 24M companies
- You want one price for the whole team: Platform is $200 a month with unlimited seats and workspaces
- You want prices you can check: credits cost $0.02 each on a public rate card
Pick ZoomInfo if
- Your reps call as much as they email and need mobile and direct-dial numbers at scale
- You run account-based plays on buyer intent and website visitor data
- You want verified B2B data inside your own agents or apps, paid per record through an API or MCP server
At a Glance
In short Ken and ZoomInfo on the 10 features buyers of B2B data providers compare, checked Oct 17, 2026.
| Feature | Ken(ours) | ZoomInfo |
|---|---|---|
| Free plan or free credits | Yes - 1,000 credits once, no card | Yes - ZoomInfo Lite, 10 credits a month; GTM AI gives 1,000 data credits at signup |
| Unlimited users on one plan | Yes - Platform includes unlimited seats and workspaces | No - paid plans priced per license, with a seat minimum |
| Work email finder | Yes - 250M people and 24M companies; search is free, 1 credit ($0.02) per valid email found, charged only on success | Yes - 1 credit per exported profile |
| Mobile and direct-dial numbers | No - work emails only | Yes - mobile and direct dials from Professional up |
| Email verification built in | Yes - uploaded lists verified free on Platform (fair-use rate limits apply) | Partial - emails in its data are verified; no bulk list verifier |
| Browser extension | No | Yes - Chrome extension, also on Lite |
| CRM integration (HubSpot, Salesforce) | Partial - email events one way to HubSpot, Salesforce, Pipedrive, Attio, Close and GoHighLevel through OutboundSync; native two-way sync coming | Yes - Salesforce, HubSpot and more from Professional; HubSpot on Lite |
| Buyer intent data | Coming - Signals | Yes - on Copilot Advanced and up; Streaming Intent is an add-on |
| API access | Yes - Ken API and Ken MCP server | Yes - GTM AI API, MCP and CLI, pay-as-you-go credits |
| Built-in email outreach | Yes - Campaigns over email and LinkedIn, 200,000 sends a month on Platform | Partial - AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft |
ZoomInfo facts come from its own website on Oct 17, 2026. Ken facts come from Ken's product pages.
How Much Does Each Cost?
In short ZoomInfo is priced by quote (checked Oct 17, 2026). Ken has a Free plan, then Platform at $200 a month with unlimited seats.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1,000 credits once, no card |
| Platform | $200 a month ($180 a month quarterly, $160 a month annual) | 200,000 sends and 5,000 credits a month, unlimited seats and workspaces; 1 credit = $0.02 |
| Managed (VIP done-for-you) | $4,597 a month | Done-for-you: the Ken team runs it |
Ken prices from /pricing. Data, AI, Ken inboxes and LinkedIn accounts are credits on a public rate card.
| Plan | Monthly billing | Annual billing | What you get |
|---|---|---|---|
| ZoomInfo Lite | $0 | $0 | 10 contact credits a month, 25 with Community Edition; Search, exports, Chrome extension and mobile app; WebSights Lite: up to 10 website visitor reveals a day; Business email required; not open to current or past paid customers |
| Professional | Contact sales | Contact sales | Mobile numbers and business emails; Chrome extension and mobile app; CRM integrations (HubSpot, Salesforce and more); AI email generation and intelligent dialing |
| Copilot Advanced | Contact sales | Contact sales | Everything in Professional; Buyer intent signals and website visitors; Account Fit Score, champion tracking and job-change alerts; Workflows for automated outreach, export to Outreach or Salesloft |
| Copilot Enterprise | Contact sales | Contact sales | Everything in Copilot Advanced; Real-time buyer intent and custom intent signals; Custom integrations and advanced workflows; Dedicated customer service manager and white-glove onboarding |
| GTM AI (API, MCP and CLI) | Usage based | Usage based | 1,000 data credits and 1,000 AI credits free at signup, no card; Data credits $0.38 each at the $1,000 spend tier; AI credits $0.05 each, flat rate; Search, lookup and find similar never use credits; Top-ups from $20, no contract or seat fees |
Source: ZoomInfo pricing (https://www.zoominfo.com/pricing), checked Oct 17, 2026. Annual prices are per month, billed yearly.
- Free option: ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card.
- Contact sales: Professional, Copilot Advanced and Copilot Enterprise have no public price. ZoomInfo quotes on features, number of licenses and credit usage.
- One credit is used per exported contact or company profile, whether from the platform, the Chrome extension or an integration's API call. Packages include a set number of monthly credits, and more can be added.
- Paid plans are billed annually and include a minimum number of seats; ZoomInfo says there is no standard monthly option.
- Add-ons: Streaming Intent is priced on keyword volume and account universe. CRM and other integrations carry a base install cost and need a minimum bulk credit purchase.
- Marketing packages (Marketing Demand with 75K credits, ABM Lite, ABM Enterprise with 150K credits) are also quote-only.
- Enterprise GTM AI packages (annual volume pricing, mobile phone data, SSO) are quoted by sales.
Where Is ZoomInfo Stronger?
In short Ken's view: ZoomInfo does more than Ken on the 4 points below, each from its own website on Oct 17, 2026.
- Says it has 500M+ professional profiles and 135M+ direct-dial numbers, with mobile numbers and business emails from the entry Professional package
- Buyer intent across 4,500+ topics plus website visitor tracking on Copilot Advanced and up
- A permanent free tier, ZoomInfo Lite, with 10 credits a month, the Chrome extension and WebSights Lite
- Pay-as-you-go API, MCP and CLI access through GTM AI with published per-credit prices and free search and lookup
Switching From ZoomInfo
In short Move your lists first, then rebuild what you run in ZoomInfo and run both side by side before you cancel.
- Open a Ken workspace on Free: 1,000 credits once, no card.
- Run the searches you use in ZoomInfo in Ken Search: search is free; you pay only for valid emails found, 1 credit ($0.02) each.
- Upload the lists you already have; emails you upload or find with your own provider key cost nothing.
- Run both side by side for a few weeks before you cancel ZoomInfo.
FAQ
Is Ken a ZoomInfo alternative?
For B2B data providers, it can be. Ken's view: ZoomInfo sells annual, per-seat contracts with phone numbers and intent data, which Ken does not offer today. Ken Search covers 250M people and 24M companies with free search and 1 credit ($0.02) per valid email found, charged only on success, and Platform ($200/month) includes unlimited seats and Campaigns over email and LinkedIn in the same product.
How much does ZoomInfo cost?
ZoomInfo is priced by quote, per its pricing page on Oct 17, 2026. Free option: ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card.
How much does Ken cost?
Free: 1,000 credits once, no card. Platform: $200 a month with 200,000 sends, 5,000 credits a month and unlimited seats. Managed (VIP done-for-you): $4,597 a month. 1 credit = $0.02.
Can I use ZoomInfo and Ken together?
Yes, side by side. Ken lists no integration with ZoomInfo today, so each keeps its own data.
When is ZoomInfo the better choice?
Pick ZoomInfo if your reps call as much as they email and need mobile and direct-dial numbers at scale; or if you run account-based plays on buyer intent and website visitor data; or if you want verified B2B data inside your own agents or apps, paid per record through an API or MCP server.
Do This in Ken
Search Ken's Database
Search 250M people and 24M companies by title, seniority, company and location. Search is free; you pay only for valid emails found, 1 credit ($0.02) each.
- Set the filters you use today: title, seniority, company and location.
- Find valid emails for the people you want to reach.
- Add them to a campaign.
- Module
- Ken Search
- Open in Ken
- /waitlist
- API
POST /v1/search/companies- MCP tool
search_search_companies- Cost
- Free to search, 1 credit ($0.02) per valid email found
The new Ken opens to the waiting list in batches.
Related
Sources
| Source | Checked |
|---|---|
| ZoomInfo pricing | |
| ZoomInfo free trial | |
| ZoomInfo Lite FAQs | |
| ZoomInfo blog: how much does ZoomInfo cost | |
| GTM AI pricing (ZoomInfo) | |
| ZoomInfo data | |
| ZoomInfo GTM Workspace | |
| ZoomInfo and Salesloft | |
| ZoomInfo llms.txt | |
| Ken pricing |
Changelog
- Page published.