Best ZoomInfo Alternatives (2026)

In short Ken's view: switch if you want free search across 250M people and 24M companies, paying only for valid emails found; stay on ZoomInfo if your reps call as much as they email and need mobile and direct-dial numbers at scale.

In short Ken plus 8 tools that can replace ZoomInfo, ranked. Ken is first because it is ours.

In short Paid plans have no public price, and every paid plan locks you into an annual contract.

• Paid plans have no public price. No public prices for Professional, Copilot Advanced or Copilot Enterprise; every quote goes through sales.
• Every paid plan locks you into an annual contract. Paid plans are annual contracts with a minimum seat count; ZoomInfo says there is no standard monthly option.
• Intent data and visitor tracking need a higher tier. Intent data, website visitors and workflows start at Copilot Advanced, and Streaming Intent costs extra.
• Add-ons: Streaming Intent is priced on keyword volume and account universe. CRM and other integrations carry a base install cost and need a minimum bulk credit purchase.
• The free Lite tier gives 10 credits a month and is closed to current or past paid customers.

In short Search is free, a valid email costs 1 credit ($0.02), and Platform has no seat fees.

• Search 250M people and 24M companies.
• Search is free; you pay only for valid emails found, 1 credit ($0.02) each.
• Company and person enrichment is free.
• Emails you upload or find with your own provider key cost nothing.
• Your AI agent can search the same database over MCP.
• Platform is $200/month for unlimited seats and workspaces, with 200,000 sends and 5,000 credits a month.

• Counts are people and companies in Ken's database, not the whole market.
• Fair-use rate limits apply.
• Mobile and direct-dial numbers: No (work emails only).
• Browser extension: No.
• Buyer intent data: Coming (Signals).

• Ken pricing
• Ken vs ZoomInfo
• ZoomInfo pricing

In short Pairs 240M+ contacts and phone numbers with sequences and a dialer, with Bombora intent topics on every plan and published per-seat prices.

• Says it has 240M+ contacts and 30M+ accounts.
• Sequences, a US dialer, a meeting scheduler, call recording and deal management come in the same seat as the data.
• Charges email credits only for addresses it can verify, and never more than 1 credit per contact for an email.
• Free plan with 75 credits per seat a month, 2 sequences and API access, plus a 14-day trial of Basic and Professional.
• Salesforce and HubSpot push and pull and Bombora intent topics are included on every plan, Free too.

• Priced per seat: $49 to $119 per seat a month on annual billing, and Organization needs 3 seats on an annual contract.
• A phone number costs 8 credits from the same pool as emails.
• Free and Basic cap sending at 250 emails a day and 1 mailbox per user; unlimited sends start on Professional.
• Credits, including bought add-ons, expire at the end of each billing cycle.

• Ken vs Apollo.io
• Apollo.io alternatives
• Apollo.io pricing
• Apollo.io review
• Apollo.io pricing page

In short Sells verified emails and phone numbers on published monthly plans, with 26 dated buying signals and one credit balance across the Chrome extension, API and MCP server.

• Phone data: Lusha says it has 117M+ verified phone numbers and states 85% US and 86% global phone accuracy.
• Says it has 515M+ verified business contacts and 29M+ companies, with 98% stated email accuracy.
• One credit balance works across the Workspace, the Chrome extension, the API and an MCP server for Claude and ChatGPT.
• Free plan with 40 credits a month and no card, including the Chrome extension and the HubSpot and Salesforce integrations.
• Monthly plans roll unused credits over, up to twice the monthly limit.

• A phone number costs 5 credits, so the 400 credits on Starter cover 80 phone reveals a month.
• Seats are capped per plan: Starter has 1, Pro includes 2 (up to 10) and Premium 5 (up to 25). Unlimited seats need the custom Scale plan.
• Annual plans reset unused credits at the end of the year.
• The API has strict rate limits on Free and Starter; full API access starts on Pro.

• Lusha alternatives
• Lusha pricing
• Lusha pricing page

In short Sells phone-verified mobile numbers screened against 16 Do Not Call lists, adds Bombora intent on Pro, and keeps revealed contacts free to view for the contract.

• Phone-verified mobile numbers; Cognism says its phone-verified European mobiles are 98% accurate.
• Screens phone data against 16 Do Not Call lists worldwide before it is shown.
• Revealed contacts stay free to view for the contract; a credit is spent again only after a job change.
• MCP and API access on both packages, drawing on the same credits as the platform and extension.
• Bombora intent data with 11,000+ topics on Pro.

• No public prices; every package is quoted through sales.
• No free plan or self-serve trial, only a free data sample on request.
• Intent data, the premium mobile filter and on-demand mobile verification are Pro only.
• No built-in email sequencing; contacts go out to CRMs or tools like Outreach and Salesloft.

• Cognism alternatives
• Cognism pricing
• Cognism pricing page

In short Annual plans include unlimited lookups under a 10,000-a-month fair use cap, with phone numbers from Pro and sequences, the Chrome extension and API on every plan.

• Says it finds email, phone and social media for 700M+ professionals.
• Annual plans include unlimited lookups under a 10,000-a-month fair use cap, from $33 a month billed annually ($399 a year).
• A lookup credit is used only when a verified email or phone number is found, and never twice for the same profile.
• Unused lookups on monthly plans roll over for up to 12 months while the subscription is active.
• Every plan includes sequences, an AI email writer, Autopilot, the Chrome extension, MCP and API access.

• Annual plans cap exports at 1,200, 3,600 or 20,000 a year, and CSV downloads, list uploads, CRM syncs, API and MCP calls all use export credits.
• Essentials is email only; phone numbers start on Pro at $119 a month, or $75 a month billed annually.
• CRM integrations start on Pro, and intent data, SSO and Salesforce custom mapping are Ultimate only.
• Free accounts get 5 lookups in total, not a monthly allowance.

• RocketReach alternatives
• RocketReach pricing
• RocketReach review
• RocketReach pricing page

In short One credit buys a verified email plus a mobile direct dial, invalid emails are not charged, and Essentials and Plus bill monthly without a sales call.

• One credit buys a full contact: a verified email plus a mobile direct dial.
• Emails are verified in real time at download, invalid emails are not charged, and UpLead advertises a 95% accuracy guarantee for valid emails.
• Says it has 200M+ B2B contacts with email addresses and 19M+ company profiles.
• Technographic search across 16,000+ technologies on Plus and up.
• Integrates with Salesforce, HubSpot, Zoho, Pipedrive and Dynamics 365, plus sales tools such as Outreach, Salesloft and Lemlist.

• Essentials and Plus are single-user; team seats need the custom, annual-only Professional plan.
• Buyer intent data, full API access and two-way CRM sync are on Professional only.
• No free plan: the trial lasts 7 days with 5 credits.
• No built-in email outreach; contacts go to a CRM or a separate sales tool.

• UpLead pricing
• UpLead review
• UpLead pricing page

In short One credit reveals a contact's emails, cell phones and direct dials together, and API access comes on every plan, Free included.

• Says it has 1.8B+ verified business emails and 414M+ phone numbers.
• One credit reveals a contact's emails, cell phones and direct dials together, with no separate phone price.
• Credits for invalid emails come back automatically, without a refund request.
• API access is included on every plan, Free too, and draws from the plan's existing credits.
• Native Salesforce, HubSpot and Microsoft Dynamics integrations, plus a Chrome extension.

• No public prices: the pricing page redirects to a demo form, so every quote goes through sales.
• The Free plan's 50 credits do not replenish.
• Subscriptions auto-renew, and cancelling needs a request at least 60 days before renewal plus a meeting with Customer Success.
• Basic licenses include 250 credits a month, so high-volume research needs Pro or bulk credits.

• Seamless.AI alternatives
• Seamless.AI pricing
• Seamless.AI review
• Seamless.AI pricing page

In short Enriches people and companies from 150+ data and AI providers, adds phone enrichment from Launch, and charges nothing when an enrichment returns no result.

• Every plan, Free included, has unlimited seats and tables, multi-provider waterfalls and the Claygent AI research agent.
• Connects to 150+ data and AI providers, and charges no Actions or Data Credits when an enrichment returns no result.
• You can bring your own data provider and AI keys: those runs skip Data Credits and use 1 Action each.
• Launch adds job change, company news and social listening signals, plus an email sequencer that sends from Google Workspace, Microsoft 365 or SMTP accounts.
• Growth syncs with CRMs and data warehouses, calls any HTTP API and receives data through webhooks.

• HTTP API calls, webhooks and CRM integrations start at Growth: $495 a month billed monthly or $446 a month billed annually.
• Billing runs on two meters: Actions reset each cycle and cannot be topped up, and Data Credit top-ups cost a 30% premium.
• The Sequencer is email only, with up to 4 emails per sequence and no LinkedIn, dialer or manual task steps.
• Each webhook source accepts 50,000 submissions; only Enterprise can auto-delete rows so one webhook keeps receiving data.

• Ken vs Clay
• Clay pricing
• Clay review
• Clay pricing page

In short Combines its own keyword intent with partner intent from Bombora and TechTarget, predictive account scores, web visitor identification and contact data credits, quoted after a demo.

• Intent combines 6sense keyword research with partner intent from Bombora, TechTarget, TrustRadius and G2, tracked in over 40 languages.
• Predictive AI combines intent signals, buying stage predictions and past engagement to surface hot in-market accounts to sellers.
• Its own B2B DSP runs connected TV, display, native, paid search, social and video ads, and audiences sync to LinkedIn, Meta and Google Ads.
• AI Email Agents build multi-email sequences, read and classify replies, and send from 6sense, Gmail or Outlook.
• Sales Intelligence lists 750M+ captured B2B buyer profiles and 111M+ verified business email addresses.

• No public prices: all three Sales Intelligence packages are quoted after a demo, and Revenue Marketing has no pricing page.
• The free Sales Intelligence plan was discontinued on August 12, 2026, so there is no way to try 6sense without talking to sales.
• Website visitor identification is account-level only: 6sense states it does not identify a person from the data its WebTag collects.
• Data credits expire at the end of their timeframe with no rollover, and extra credits are bought through your Customer Success Manager.

• 6sense pricing
• 6sense pricing page

In short Ken is first because it is ours. The others can replace ZoomInfo, ranked in Ken's view on the criteria below, with facts from each vendor's public pages on the dates shown.

• Coverage of your market: run a sample search on your real ICP before you buy.
• What one credit buys, whether you pay for missing or invalid data, and whether credits expire.
• Seat pricing: a fee per user or one plan for the whole team.
• Whether emails are verified before you pay for them.
• Phone data: included, extra credits or not offered.
• What happens after the list: CRM sync, export limits and built-in outreach.
• Facts come from each vendor's public pages on the dates shown in Sources.
• We did not test these tools hands-on, and we do not copy third-party ratings.