Enterprise outbound, without enterprise drag.
Named accounts, brand review, deliverability governance, procurement - enterprise outbound has requirements a self-serve tool cannot meet and an agency cannot scale. Ken covers both: software your team can run, and our team to operate it to your standards.
Trusted by 1,000+ B2B companies
- SaaSRise
At enterprise scale, outbound is an infrastructure problem.
Reaching thousands of decision-makers across named accounts means industrial-grade sending, airtight suppression, brand-consistent messaging, and reporting that survives scrutiny. BetterUp needed all of their enterprise accounts covered quickly - Ken had 5,000 decision-makers receiving personalized emails within two weeks, without their SDR team touching a list.
- decision-makers reached for BetterUp
- 5,000
- $116M enterprise seller - live in 10 days
- inbox placement on dedicated infrastructure
- 32→89%
- proprietary SMTP and warm IPs, not shared pools
- verification rounds on every address
- 3x
- 65% of risky emails filtered before send
- Ken AI, every seat and workspace included
- $200/mo
- 200,000 sends included each month
Signals Ken actually acts on across the account list.
Real engagement and precision fit decide which named accounts move this quarter.
Reply sentiment at account scale
Every reply across every named account is classified the moment it lands - interested, not interested, or out of office - and routed to the right AE, so real conversations never sit in a shared inbox.
Repeated link clicks
A contact inside a named account who clicks more than once is showing real intent. Ken flags it and can fire the next touch automatically or route them straight to your AE.
Qualified against named-account criteria
Score every contact inside the account list against criteria your brand team defines. Ken reads each company's site and LinkedIn so outreach only reaches the people who fit.
Buying committee maps
Ken maps every relevant title inside an account into an org tree on the account page, so plays thread the buying committee, not just one contact.
Built to pass security, brand, and ops review.
A play for every named account.
Each named account gets a page with Ken's brief - why now, the angle, the signals - plus the buying committee as an org tree and every touch planned across email and LinkedIn. When an account warms up, the AE gets it with Ken's brief and the full history. LinkedIn sends from accounts you connect on Ken AI.
Personalization your brand team can approve.
Human-written frameworks lock voice and claims; AI personalizes within them from public prospect data. Send a sequence or an account plan to brand, legal, or the account owner as a Share link, and nothing sends until it is approved in Today.
Dedicated infrastructure, monitored like production.
Proprietary SMTP, warm dedicated IPs, alternative domains that protect your primary, Google Postmaster and Microsoft SNDS telemetry, blocklist monitoring, and hot backups that swap in within hours.
How it works.
Load the account list
Named accounts (uploaded, or imported from HubSpot or Salesforce), suppression rules (customers, opportunities, competitors), and brand guidelines come in first. Ken maps every relevant decision-maker inside the list.
Approve the motion
Persona-level sequences built on human frameworks, reviewed by your team through Share links and approved in Today. Our team works in the same app you see.
Cover the market
Named accounts run in the Accounts lane while campaigns cover the wider market, and campaign workflows skip anyone already in an account play. Warm replies route to your AEs with Ken's brief.
I’m glad the SDR team didn’t have to do it
SVP at BetterUp, $116M in enterprise sales
Ken AI reached to all of my accounts in less than 2 weeks. Saved me a lot of time in a stressful period, and were very responsive and helpful.
They got my campaign ready in 10 days, with over 5k decision makers, all with personalized emails.
We needed a quick personal way to reach out to all of them, and I’m glad the SDR team didn’t have to do it.
Frequently Asked Questions
What teams ask before running outbound for Enterprise with Ken.
Yes. Ken works from your account list exclusively, maps the buying committee inside each account, and enforces your suppression rules - customers, open opportunities, and competitors never get touched. BetterUp ran exactly this motion across their enterprise accounts.
Voice and claims live in Knowledge and in human-written frameworks your team approves; AI only personalizes within those rails from public data. Sequences and account plans go to reviewers as Share links, feedback is implemented within hours, and nothing sends, replies included, until it is approved in Today.
Ken uses business-contact data from public professional sources, honors unsubscribes and suppression lists automatically, and operates CAN-SPAM and GDPR-conscious sending practices. What Ken learns from mail, calendar, and CRM is stored in Knowledge paraphrased, with a pointer to the source, and only the mailbox owner can open the original. Our DPA is available for procurement review.
Either. On Ken AI ($200/mo plus credits) your team runs Ken and watches the live dashboard. Or have our team run it for you: strategy, copy, sending, and reply handling to your standards, with your team on the same dashboard, and you pay per held meeting.
The BetterUp build went from kickoff to 5,000 personalized decision-maker touches in about two weeks. A scoped pilot on one account segment typically shows reply and meeting data inside the first month, with segment-level reporting you can put in front of leadership.
Cover the account list. Keep the standards.
Start with a scoped pilot segment - or talk to our team about running the whole motion for you.
