Industries - Industrial & Manufacturing
Find Plant & Automation Buyers before the next vendor swap
400K+ verified contacts at manufacturers and industrial facilities - plant managers, directors of automation, controls engineers, and the digital transformation leads who now own the buying decision. Ken finds the companies actively modernizing, qualifies them, and writes the email that gets past OT skepticism. Build your first campaign free.
Example searches
- Plant Managers and Directors of Manufacturing Engineering at companies with 300-5,000 employees in discrete manufacturing
- VPs of Operations or Heads of Digital Transformation at manufacturers with 500+ employees Ken's AI flags as running legacy PLCs
- Manufacturing facilities with 200+ employees using legacy PLC or SCADA systems
- Utilities and industrial facilities with 200+ employees Ken's AI qualifies as running outdated automation infrastructure
10M+ emails sent in 2025 | 40+ B2B companies | 4x reply rates
10M+ emails sent in 2025 | 40+ B2B companies | 4x reply rates
[01] The Audience
400K+ machinery & automotive contacts. The right title moves every year.
Industrial IoT buying committees span plant ops, OT security, and finance, and the title that owns the decision keeps shifting - sometimes a plant manager, sometimes a CIO, sometimes a digital transformation role that did not exist two years ago. Generic databases filter on stale org charts. Ken qualifies every company in its 400K+ machinery and automotive contact base against your ICP with AI - reading each site and job postings for automation maturity - then personalizes every email from real plant and role data instead of guessing at a title.
- 400K+
- machinery & automotive contacts
- 3x
- verification rounds per email
- +127%
- engagement from Ken personalization
- 1,000
- free leads to start
plant, ops, and controls leaders across 20+ source platforms
65% of risky or invalid addresses filtered before you send
measured across 500,000+ sent emails
build and preview the whole campaign before paying
[02] Buying Signals
Real Signals, Not Guesswork
Automation readiness varies plant to plant. Ken watches what a prospect actually does and qualifies who they are before they enter your sequence.
Multi-click intent on integration diagrams and pilot pages
A plant manager or controls engineer who clicks your spec sheet or ROI calculator link more than once is showing real intent. Ken flags it and can fire the next touch automatically or route the contact straight to you.
Re-engage quiet industrial buyers
A plant contact who engaged and then went quiet gets picked back up automatically. Ken watches for clicks that stop and re-approaches with a different angle before the thread goes cold.
Sort Industrial IoT & Automation replies the moment they land
Every reply from a plant manager, controls engineer, or digital transformation lead is classified the moment it lands - interested, not interested, or out of office - and routed or handled automatically, so real conversations reach you fast.
Qualified to Your Automation Criteria
Score every facility against criteria a dropdown cannot express - “discrete manufacturer with legacy PLCs and no current MES platform.” Ken reads each company's site and job postings so plants that are already fully modernized never enter the sequence.
[03] Why Ken
Built for a multi-stakeholder buying committee
AI QUALIFICATION
Filter on automation readiness, not just company size.
“Discrete manufacturer with legacy PLCs and no current MES platform” is not a filter you get from a firmographic dropdown. Ken's AI reads each company's site and job postings and scores it against your ICP - our clients report under 10% unqualified leads.
AI PERSONALIZATION
Lead with downtime math, not feature lists.
Ops buyers respond to ROI, not tech jargon. Ken writes from real plant and role data - facility type, equipment, role - inside frameworks built to quantify downtime cost. In our 500k-email study, this lifted engagement 127% while generic AI dropped it 25%.
SEGMENTATION
One pitch for legacy plants, another for connected ones.
A plant already running MES needs a different message than one still on paper logs. Ken segments your list by automation signal so each group gets copy built for where they actually are, with segment-level analytics to see what converts.
From ICP to plant floor meetings
Three steps. The first two are free.
Describe Your Buyer
Paste your website and Ken drafts your ICP and offer - or describe it yourself: plant size, industry, automation maturity, target title. Edit and confirm in under a minute.
Review Your Campaign
Ken sources up to 1,000 industrial leads, qualifies each against your criteria, segments them by readiness, and drafts personalized multichannel sequences in your voice. Nothing sends until you approve.
Send and Take the Meetings
Pay to send and your campaign goes out on Ken's infrastructure. Replies get sentiment-tagged, positives reach you instantly, and meetings land on your calendar.
Frequently Asked Questions
Ken Search covers 400K+ contacts across machinery manufacturing and automotive - plant managers, directors of automation, controls engineers, and operations leadership - inside a 300M+ contact B2B database. Slice by seniority, function, company size, facility type, and AI-qualified fit.
Your buyers are 400K contacts deep
Build a campaign on your exact industrial ICP free - sourced, verified, qualified, and written. Send it when you like what you see.
