Clay Pricing (2026): Plans, Costs and Free Plan

In short Clay lists 4 plans: 3 with a public price and 1 sold by quote (checked Oct 17, 2026).

In short Yes. Free plan: 500 Actions and 100 Data Credits a month.

• 500 Actions and 100 Data Credits a month
• Unlimited seats and tables
• Up to 200 rows per table
• Multi-provider waterfalls and Claygent

In short 8 costs and limits from Clay's public pages to check before you buy.

• Two meters: Actions count platform work (1 per enrichment, AI run, export or sequenced lead, under $0.01 each) and Data Credits pay for data and AI bought in Clay's marketplace (from $0.05 each).
• Launch is $185 a month billed monthly (15,000 Actions for $60 plus 2,500 Data Credits for $125), or $167 a month billed annually ($54 plus $113).
• Growth is $495 a month billed monthly (40,000 Actions for $205 plus 6,000 Data Credits for $290), or $446 a month billed annually ($185 plus $261).
• Each meter has its own tier ladder: Actions up to 200,000 a month ($540 on Launch, $850 on Growth, billed monthly) and Data Credits up to 50,000 a month ($2,125 billed monthly). Annual billing saves 10% and grants all credits up front.
• Actions reset each billing cycle and cannot be topped up; you move to a higher Action tier instead.
• Unused Data Credits roll over on Launch and Growth: up to 1 month's credits on monthly plans (a bank of up to 2x the monthly amount) and 15% of annual credits on annual plans. One-time or automatic top-ups cost a 30% premium, from 250 credits.
• No Actions or Data Credits are charged when an enrichment returns no result. Runs on your own provider or AI keys use no Data Credits but still use 1 Action.
• 14-day trial with 1,000 Data Credits, without phone enrichment. Enterprise: contact sales, custom pricing with an annual commitment.

In short Ken's view: Clay is worth it if you want waterfall enrichment across 150+ data providers with unlimited seats, and no charge when a lookup returns nothing.

• You want waterfall enrichment across 150+ data providers with unlimited seats, and no charge when a lookup returns nothing.
• You already pay for data or AI providers and want to bring your own API keys, so those runs use Actions only.
• Your RevOps team needs CRM and data warehouse sync next to enrichment in one tool, on the Growth plan.

• HTTP API calls, webhooks and CRM integrations start at Growth: $495 a month billed monthly or $446 a month billed annually.
• Billing runs on two meters: Actions reset each cycle and cannot be topped up, and Data Credit top-ups cost a 30% premium.
• The Sequencer is email only, with up to 4 emails per sequence and no LinkedIn, dialer or manual task steps.
• Each webhook source accepts 50,000 submissions; only Enterprise can auto-delete rows so one webhook keeps receiving data.

In short 3 other tools from the same category start below Clay's $167 a month, cheapest first, each with the date we checked it.

In short 4 common questions about Clay pricing.