Clay Review (2026): Pricing, Features, Pros and Cons

In short Free plan: 500 Actions and 100 Data Credits a month. The lowest paid plan is Launch at $167 a month billed yearly, or $185 billed monthly.

In short Of the 9 workflow automation tool features we compare, Clay has 5 in full and 3 in part.

• Every plan, Free included, has unlimited seats and tables, multi-provider waterfalls and the Claygent AI research agent.
• Connects to 150+ data and AI providers, and charges no Actions or Data Credits when an enrichment returns no result.
• You can bring your own data provider and AI keys: those runs skip Data Credits and use 1 Action each.
• Launch adds job change, company news and social listening signals, plus an email sequencer that sends from Google Workspace, Microsoft 365 or SMTP accounts.
• Growth syncs with CRMs and data warehouses, calls any HTTP API and receives data through webhooks.

• HTTP API calls, webhooks and CRM integrations start at Growth: $495 a month billed monthly or $446 a month billed annually.
• Billing runs on two meters: Actions reset each cycle and cannot be topped up, and Data Credit top-ups cost a 30% premium.
• The Sequencer is email only, with up to 4 emails per sequence and no LinkedIn, dialer or manual task steps.
• Each webhook source accepts 50,000 submissions; only Enterprise can auto-delete rows so one webhook keeps receiving data.

In short Clay is a GTM data platform where sales, marketing and GTM ops teams enrich companies and people from 150+ data and AI providers in tables and workflows, then push the results to CRMs, ad platforms or its own email sequencer.

• You want waterfall enrichment across 150+ data providers with unlimited seats, and no charge when a lookup returns nothing.
• You already pay for data or AI providers and want to bring your own API keys, so those runs use Actions only.
• Your RevOps team needs CRM and data warehouse sync next to enrichment in one tool, on the Growth plan.

In short Ken's view: worth it for RevOps and GTM engineering teams building data enrichment and CRM workflows, less so for teams that want email and LinkedIn sends in one workflow at a fixed price per step.

• Two meters: Actions count platform work (1 per enrichment, AI run, export or sequenced lead, under $0.01 each) and Data Credits pay for data and AI bought in Clay's marketplace (from $0.05 each).
• Launch is $185 a month billed monthly (15,000 Actions for $60 plus 2,500 Data Credits for $125), or $167 a month billed annually ($54 plus $113).
• Growth is $495 a month billed monthly (40,000 Actions for $205 plus 6,000 Data Credits for $290), or $446 a month billed annually ($185 plus $261).
• Each meter has its own tier ladder: Actions up to 200,000 a month ($540 on Launch, $850 on Growth, billed monthly) and Data Credits up to 50,000 a month ($2,125 billed monthly). Annual billing saves 10% and grants all credits up front.
• Actions reset each billing cycle and cannot be topped up; you move to a higher Action tier instead.
• Unused Data Credits roll over on Launch and Growth: up to 1 month's credits on monthly plans (a bank of up to 2x the monthly amount) and 15% of annual credits on annual plans. One-time or automatic top-ups cost a 30% premium, from 250 credits.
• No Actions or Data Credits are charged when an enrichment returns no result. Runs on your own provider or AI keys use no Data Credits but still use 1 Action.
• 14-day trial with 1,000 Data Credits, without phone enrichment. Enterprise: contact sales, custom pricing with an annual commitment.

In short n8n, Lindy and Zapier cover the same job as Clay.

• From $20 a month billed yearly, or $24 billed monthly

  n8n

  n8n is a workflow automation and AI agent platform for technical teams, sold as a hosted cloud service or run on your own servers with the free Community Edition.

• From $29.99 per seat a month on monthly billing

  Lindy

  Lindy is an AI assistant that works in Slack, email and iMessage, handling inbox, meetings, research and scheduled routines across connected tools for individuals and teams.

• From $19.99 a month billed yearly, or $29.99 billed monthly

  Zapier

  Zapier is a no-code automation platform that connects 9,000+ apps through multi-step Zaps, with Tables, Forms, AI steps and an MCP server, sold to individuals, teams and large companies.