Lead generation
Ken is our productLead Generation by Niche
Ken's database lists buyers for 24 niches as of Oct 17, 2026, from 74,983 companies for call centers to 1,499,181 for accountants. Each page shows who buys, how many there are and the plays that reach them.
Buyer counts come from Ken's company database. Ken is our product.
Which Niches Are Covered?
In short 24 niches, sorted by the number of buyer companies in Ken's database.
| Niche | Buyer companies | Typical deal (estimate) | Suggested lane |
|---|---|---|---|
| Accountants | 1,499,181 | $4,000-$7,500 | Campaigns |
| Web Design Agencies | 1,228,721 | $3,000-$12,000 | Campaigns |
| Bookkeepers | 1,153,440 | $3,000-$6,000 | Campaigns |
| Merchant Services Providers | 744,592 | $3,000-$12,000 | Campaigns |
| Insurance Agents | 719,823 | $2,500-$10,000 | Campaigns |
| SEO Agencies | 690,331 | $6,000-$36,000 | Campaigns |
| Wholesalers | 667,949 | $6,000-$60,000 | Campaigns |
| Lawyers | 522,335 | $3,680-$18,400 | Campaigns |
| Marketing Agencies | 488,803 | $12,000-$48,000 | Campaigns |
| IT Services Companies | 396,885 | $5,000-$40,000 | Campaigns |
| Managed Service Providers | 383,044 | $6,000-$48,000 | Campaigns |
| Construction Companies | 285,872 | $50,000-$1,000,000 | Campaigns |
| Manufacturers | 285,290 | $20,000-$200,000 | Campaigns |
| Solar Companies | 233,219 | $83,000-$830,000 | Campaigns |
| Commercial Roofing Companies | 229,035 | $25,000-$400,000 | Campaigns |
| Financial Advisors | 211,201 | $5,000-$18,500 | Campaigns |
| Commercial Cleaning Companies | 196,463 | $7,200-$42,000 | Campaigns |
| Commercial Real Estate Brokers | 174,850 | $9,000-$75,000 | Campaigns |
| 3PL Providers | 173,003 | $16,000-$100,000 | Campaigns |
| Staffing Agencies | 111,897 | $13,000-$39,000 | Campaigns |
| SaaS Companies | 110,460 | $5,000-$25,000 | Campaigns |
| Recruiters | 106,663 | $12,000-$20,000 | Campaigns |
| Freight Brokers | 105,340 | $39,000-$155,000 | Campaigns |
| Call Centers | 74,983 | $33,000-$200,000 | Campaigns |
How Are Buyers Counted?
In short Each count is the number of companies in Ken's database that match the buyer filter for that niche.
Each niche has its own filter for the companies that buy from it, not the niche itself. An IT services page counts the companies that hire IT help, not IT firms.
Counts are companies in Ken's database (250M people and 24M companies), refreshed weekly. They are not a census of every company that exists.
The suggested lane is Ken's view: a typical deal over $15,000 with fewer than 25,000 buyers points to 1:1 selling in Accounts (Coming), anything else to Campaigns. Deal ranges are estimates; each page shows its basis.
The new Ken opens to the waiting list in batches.
Related
Sources
| Source | Checked |
|---|---|
| Ken pricing (credit costs) |
Changelog
- Buyer counts and niche pages updated.