Outbound sales calculators
10 free calculators for planning outbound. Each one opens on a worked example with Ken's published numbers, so you can change one field and see the answer.
Forecast
4 tools
Pipeline and revenue
Cost
3 tools
What outbound costs
Rates
3 tools
Rates and limits
Forecast
4 tools. Turn contacts into replies, meetings, pipeline and revenue.B2B funnel builder
Map your outbound funnel on a canvas and see the meetings and revenue it forecasts. Change a step and the forecast follows.
Outbound ROI calculator
Enter your leads a month and deal size and see the replies, meetings, pipeline and revenue they turn into, with ROI and payback.
Sales forecast calculator
Forecast revenue from your CRM pipeline or from planned outbound activity, as commit, best and worst case by month.
Sales quota calculator
Enter a revenue target and the number of reps and see the emails, replies, meetings and deals each rep needs.
Cost
3 tools. An SDR, an agency or Ken, side by side, and what to charge if you are the agency.Outbound cost calculator
Compare the monthly cost and cost per meeting of a DIY stack, an in-house SDR, an agency and Ken.
SDR cost calculator
Pick a country and see what an SDR really costs: salary, tools, ramp time and tenure, and the cost per meeting.
Agency pricing calculator
Enter how many clients you run outbound for and get a retainer to charge and your margin on Ken.
Rates
3 tools. Bounce, reply and spam rates, A/B test significance and safe LinkedIn volume.Email rate calculator
Enter two numbers and get your bounce, spam complaint, open, reply, positive reply or click rate against the safe limits.
A/B test calculator
Find the sample size a cold email A/B test needs, or check whether the reply rates you got are a real difference.
LinkedIn limits calculator
Pick your account type and age and see how many connection requests and messages are safe to send each week.
Ken runs the plan, not just the math.
Lists, copy, inboxes and sending in one place. Start free with 1,000 credits, no card.
How the calculators work
Every calculator opens on a worked example, so the first thing you see is an answer. The defaults are Ken's published numbers: a 3% reply rate, 30% of replies positive and 7 meetings per 10,000 contacts. Each one is labeled, so you know which numbers are yours and which are ours.
Prices
Where a calculator compares costs, Ken's prices come from the pricing page and nowhere else, so the numbers match what you would pay.
Questions
Where do the default numbers come from?
From Ken's published benchmarks: a 3% reply rate, 30% of replies positive and 7 meetings per 10,000 contacts. Change any of them to your own.
Can I save a result?
Yes. Email yourself the result from the form under it, and you get a link that stays live for 90 days.
Other suites
67 free tools in 6 suites.Deliverability
30 tools. Check a domain, test a mailbox, size the inbox fleet.
Copy lab
8 tools. Paste an email and the checks run on it at once.
Prospecting
5 tools. From a website to an ICP, a market count and a checked list.
CSV tools
14 tools. Clean, combine and prepare a list in your browser.