Company name cleaner
Turns "ACME LOGISTICS, LLC" into "Acme Logistics": strips legal suffixes, fixes casing and keeps the brand, ready for personalization.
What the company name cleaner does
It turns the legal name in your data into the name a person would write. "NORTHWIND LOGISTICS LLC" becomes "Northwind Logistics", and with descriptor stripping on, "Acme Technologies, Inc." becomes "Acme".
- Strips legal suffixes across countries: Inc, LLC, Ltd, GmbH, S.A., Pty Ltd, B.V., AG and more.
- Drops a leading "The", taglines after a | or a dash, domains and emojis.
- Fixes shouting case while keeping known acronyms such as IBM.
- Optionally removes descriptors like Technologies, Solutions or Group.
How to read the result
Each row shows the original name next to the cleaned one. Rows the rules could not settle are marked Check instead of guessed. With descriptor stripping on, a name made mostly of descriptors gets short: "Global Solutions Group" becomes "Global", so read the short results before you send.
How to use it
Paste one name, a list with one name per line, or drop a CSV and pick the company column. Turn descriptor stripping on for first lines and off for anything legal, such as invoices or contracts. Download the result, or copy the cleaned column back into your sheet. The cleaned value goes into a new column so the original stays available.
Why it matters for cold email
The {{company}} tag usually lands in the first sentence, which is the part the reader sees in the inbox preview. "I saw ACME TECHNOLOGIES, INC. is hiring" reads like a database wrote it, because one did. People notice, and a reply rate built on personalization falls apart when the personalization looks automated.