Job title normalizer

Cleans job titles and tags each with a seniority and a department, so your filters and personalization work.

12 titles, one per line

Runs in your browser. The list never leaves your device.

Ken sorts every list you import by seniority and department.

Then it writes to VPs and to managers differently, in the same campaign.

What the job title normalizer does

It turns a raw title into one you can filter on and write in a sentence. "Sr. VP, Global Sales & BD (EMEA)" becomes "SVP Sales", with seniority VP and department Sales.

It expands abbreviations, removes regions and team names in brackets, and tags each title with a seniority level and a department. Both come from the fixed vocabulary Ken Search uses for people, so a cleaned list segments on the same values a people search filters on.

How to read the result

Each row shows the original title, the clean title, a short form, the seniority and the department. Titles the rules could not place get no seniority and are marked Check instead of guessed, so every seniority you see is one you can filter on.

How to use it

Paste titles one per line, or drop a CSV and pick the title column. Use the seniority and department columns to segment the list before you write, so a VP and a manager get different emails. Use the clean title in copy only where it reads naturally, and keep the original column for your CRM.

Why it matters for cold email

Segmenting by title is how you send the right email to the right person, and raw titles do not filter. "VP Sales", "Vice President of Sales" and "VP, Sales & Revenue (NA)" are the same job written three ways. A {{title}} tag that prints "Sr. VP, Global Sales & BD (EMEA)" in a sentence also looks like a merge field, because it is one.

Questions

What seniority levels does it use?

Ten, from the top: Owner, Partner, C-level, VP, Director, Manager, Senior, Individual, Entry and Training. The scale is close to the seniority filter in LinkedIn Sales Navigator, so segments built on it carry over.

How does it decide the department?

From the function words in the title, matched against a fixed list of functions such as Sales, Marketing, Engineering, Finance, Operations, Human Resources and Legal. A title with no function word, like "Partner", gets a seniority and no department.

Can I use the clean title in my email copy?

Yes, for short titles it reads well: "as Head of Sales". For long or unusual titles, write the sentence around the department instead, which is safer and sounds less like a template.

Why not use the seniority field from my data provider?

Use it if your list has one. Many exports do not, CRM records rarely do, and different providers use different scales. Normalizing every list to one scale lets you merge sources and keep the same segments.

What happens to titles it does not recognise?

They keep their original text and are marked for review, so you can fix them by hand. Nothing is guessed silently.