HubSpot CRM Review (2026): Pricing, Features, Pros and Cons

In short Free plan for up to 2 users, no credit card. The lowest paid plan is Starter Customer Platform at $7 per seat a month billed yearly, or $10 billed monthly.

In short Of the 10 CRM features we compare, HubSpot CRM has 7 in full, 1 more as a paid add-on and 2 in part.

• The free plan covers up to 2 users and 1,000 contacts with no credit card, and includes 2,000 marketing email sends a month with HubSpot branding.
• Inbox connection for Gmail, Outlook, Exchange or IMAP and Google or Outlook calendar sync come with all plans, including free, and log emails and meetings to CRM records.
• The Starter Customer Platform bundles the Starter editions of Marketing, Sales, Service, Content and Data Hub, including ticketing and 1,000 marketing contacts.
• Sales Hub Professional adds sequences, forecasting, conversation intelligence and the LinkedIn Sales Navigator integration.
• Calling is built in from Starter: 500 minutes on Starter, 3,000 on Professional and 12,000 on Enterprise.

• Sequences and forecasting need Sales Hub Professional at $100 per seat a month paid monthly or $90 billed annually, plus a required $1,500 onboarding fee.
• Professional and Enterprise subscriptions need an annual commitment, even when you pay monthly.
• LinkedIn steps in sequences are task reminders: you send each InMail or connection request yourself in Sales Navigator.
• To find new contacts, the prospecting agent needs an outside data source such as Apollo, ZoomInfo, Surfe or Seamless, one connected at a time.

In short HubSpot's CRM is the shared customer database under its Marketing, Sales, Service, Content and Data Hubs, with free tools for startups and small businesses and paid Sales Hub editions for sales teams.

• You already run marketing email on HubSpot and want sales on the same records.
• You want sales, ticketing and marketing on one platform from the Starter tier.
• You want a free CRM for up to 2 users before you pay for seats.

In short Ken's view: worth it for teams that run marketing and sales on one platform, less so for small outbound teams that need sequences on a tight budget.

• Starter prices are a special offer for new customers, available for a limited time; the struck-through list price is $20/mo/seat.
• Professional and Enterprise need an annual commitment, even when you pay monthly.
• Enterprise is shown as "Starts at $150/mo/seat" through sales, with no monthly-billing price.
• Required one-time onboarding: $1,500 for Professional, $3,500 for Enterprise.
• Extra HubSpot Credits cost $0.010 each on Pay-as-You-Go, or $10 per 1,000-credit capacity pack a month.
• View-only seats come at no added cost.
• Quoting needs Revenue Hub Professional: $95/mo/seat paid monthly or $85/mo/seat billed annually.

In short Salesforce Sales Cloud, HighLevel and Pipedrive cover the same job as HubSpot CRM.

• From $25 per seat a month

  Salesforce Sales Cloud

  Salesforce Sales Cloud is Salesforce's sales CRM, sold per user from a free 2-user Free Suite and the small-business Starter and Pro Suites up to the Core, Advanced and Max editions for larger sales teams.

• From $80.83 a month billed yearly, or $97 billed monthly

  HighLevel

  HighLevel is an all-in-one CRM and marketing platform for agencies and small businesses, with pipelines, funnels and websites, email and SMS marketing, calendars and workflow automation in one account.

• From $14 per seat a month billed yearly, or $24 billed monthly

  Pipedrive

  Pipedrive is a web-based sales CRM built around customizable deal pipelines, used by sales teams to manage leads, deals, contacts and activities in one workspace.