B2B data providers
Ken is our productApollo vs Lusha: Which Is Better in 2026?
Pick Apollo for more credits per dollar and a dialer, meeting scheduling and deal tools in each seat. Pick Lusha if you want 26 dated buying signals, a flat plan price with seats included, and credits that roll over on monthly Pro and Premium plans.
Ken is our product. Every fact about other tools comes from their public pages on the date shown.
The Verdict
Apollo or Lusha?
Ken's view, from each vendor's public pages checked Oct 17, 2026.
Pick Apollo if
- You want more email reveals per dollar: Basic gives 2,500 credits per seat a month for $49 billed yearly, at 1 credit per verified email.
- You want a dialer, meeting scheduler and deal management in the same seat.
- You want Bombora intent topics on every plan, Free included.
Pick Lusha if
- You want 26 dated buying signals, including LinkedIn activity and website traffic.
- You want unused credits to roll over, up to twice the monthly limit, on monthly Pro and Premium plans.
- A small team wants a flat price, with 2 seats on Pro for $52.45 a month billed yearly.
At a Glance
In short Of the 10 features below, Apollo has 9 and Lusha has 9 in full, from each vendor's public pages checked Oct 17, 2026.
| Feature | Apollo | Lusha | Ken(ours) |
|---|---|---|---|
| Free plan or free credits | Yes - 75 credits per seat a month | Yes - 40 credits a month, 1 seat, no card | Yes - 1,000 credits once, no card |
| Unlimited users on one plan | No - priced per seat | Partial - only on the custom Scale plan; Pro includes 2 seats, Premium 5 | Yes - Platform includes unlimited seats and workspaces |
| Work email finder | Yes - 1 credit per email, charged only for addresses Apollo can verify | Yes - 1 credit per verified email; says it has 165M+ verified emails | Yes - 250M people and 24M companies; search is free, 1 credit ($0.02) per valid email found, charged only on success |
| Mobile and direct-dial numbers | Yes - 8 credits per phone number | Yes - 5 credits per phone number; says it has 117M+ verified phone numbers | No - work emails only |
| Email verification built in | Yes - emails verified before you are charged; waterfall re-verification on Basic and up | Yes - reveals verified emails; states 98% email accuracy | Yes - uploaded lists verified free on Platform (fair-use rate limits apply) |
| Browser extension | Yes - Chrome prospecting, Gmail and Salesforce extensions on every plan | Yes - Chrome extension for LinkedIn, Sales Navigator and company sites | No |
| CRM integration (HubSpot, Salesforce) | Yes - Salesforce and HubSpot push and pull on every plan | Yes - HubSpot and Salesforce on all plans; Pipedrive, Zoho, Dynamics and more | Partial - email events one way to HubSpot, Salesforce, Pipedrive, Attio, Close and GoHighLevel through OutboundSync; native two-way sync coming |
| Buyer intent data | Yes - Bombora topics: 1 on Free, 6 on Basic and Professional, 12 on Organization | Yes - 26 dated buying signals, including LinkedIn activity intent and website traffic | Coming - Signals |
| API access | Yes - on every plan, daily call limits by plan; API calls that return data use credits | Yes - all plans; strict rate limits on Free and Starter, full access from Pro | Yes - Ken API and Ken MCP server |
| Built-in email outreach | Yes - sequences on every plan; 250 emails a day on Free and Basic, unlimited from Professional | Yes - Engage email sequences from Gmail or Outlook, up to 1,000 emails a day | Yes - Campaigns over email and LinkedIn, 200,000 sends a month on Platform |
Rows are the features buyers compare in B2B data providers. Sources are listed at the end of the page.
How Much Do Apollo and Lusha Cost?
In short Apollo.io's lowest paid plan is Basic, $65 per seat a month ($49 billed yearly). Lusha's lowest paid plan is Starter, $49.90 a month ($37.45 billed yearly).
| Tool | Plan | Monthly | Billed yearly (per month) | Unit |
|---|---|---|---|---|
| Apollo.io | Basic | $65 | $49 | Per seat |
| Includes2,500 credits per seat a month (30,000 a year on annual billing); Unlimited sequences, 250 emails a day; 6 Bombora intent topics; Waterfall enrichment and automated CRM enrichment; US dialer, calls use credits | ||||
| Apollo.io | Professional | $99 | $79 | Per seat |
| Includes4,000 credits per seat a month (48,000 a year on annual billing); Unlimited daily sends and A/Z testing; Unlimited Google and Microsoft mailboxes per user; AI agents and AI lead scoring; 4,000 minutes of call recording per user a month | ||||
| Apollo.io | Organization | Not sold monthly | $119 | Per seat |
| Includes72,000 credits per seat a year; Minimum 3 seats, annual billing only; 12 intent topics; SSO, custom permission profiles and Salesforce custom objects; 8,000 minutes of call recording per user a month | ||||
| Lusha | Starter | $49.90 | $37.45 | Flat |
| Includes400 credits a month; 1 seat; Chrome extension, HubSpot and Salesforce; API with strict rate limits | ||||
| Lusha | Pro | $69.90 | $52.45 | Flat |
| Includes600 credits a month, more on the credit slider; 2 seats included, up to 10; Full API access; Data Waterfall enrichment | ||||
| Lusha | Premium | $399.90 | $299.95 | Flat |
| Includes3,400 credits a month, more on the credit slider; 5 seats included, up to 25; Full API access; Data Waterfall enrichment | ||||
| Lusha | Scale | Contact sales | Contact sales | Custom |
| IncludesCustom credits on an annual contract; Unlimited seats; Per-user credit limits | ||||
Prices in USD from each vendor's pricing page: Apollo.io checked Oct 17, 2026, Lusha checked Oct 17, 2026.
- Apollo.io: Credits are pooled across the team and granted upfront each billing cycle. Unused credits, including bought add-on credits, expire at the end of the cycle.
- Apollo.io: An email costs 1 credit and is charged only when Apollo can verify the address. A phone number costs 8 credits. Enrichment, AI research, the dialer, email warmup and domain or mailbox purchases also use credits.
- Apollo.io: Add-on credits are bought in-app and cost $0.025 per credit at small volumes, down to $0.015 at the largest tiers.
- Lusha: A verified email costs 1 credit and a phone number costs 5 credits. Searching is free.
- Lusha: One credit balance covers the Workspace, Chrome extension, API and MCP server.
- Lusha: Pro and Premium prices are the lowest step of a credit slider: Pro goes up to 3,200 credits a month and Premium up to 10,000.
What Are the Key Differences Between Apollo and Lusha?
In short 8 differences that change which tool fits, each from the vendors' own pages.
| Topic | Apollo | Lusha |
|---|---|---|
| Pricing unit | Per seat, $49 on Basic or $79 on Professional a month billed yearly | Per plan with seats included: 1 on Starter, 2 on Pro, 5 on Premium |
| Credits on the entry plan | 2,500 per seat a month on Basic | 400 a month on Starter |
| Phone number cost | 8 credits, from 2,500 per seat a month on Basic | 5 credits, from 400 a month on Starter |
| Unused credits | Expire at the end of each billing cycle, add-on credits included | Roll over up to twice the monthly limit on monthly Pro and Premium plans; reset yearly on annual plans |
| Free plan | 75 credits per seat a month | 40 credits a month for 1 seat |
| Email sending | Sequences on every plan; 250 emails a day on Free and Basic | Engage sequences from Gmail or Outlook, up to 1,000 emails a day |
| Beyond data | Dialer, meeting scheduler, call recording and deal management | 26 dated buying signals, including LinkedIn activity and website traffic |
| Database size, as each states | 240M+ contacts and 30M+ accounts | 515M+ contacts, 29M+ companies and 117M+ phone numbers |
Or Skip Both: Ken
In short Ken Search covers 250M people and 24M companies, searchable by title, seniority, company and location.
Ken's Free plan gives 1,000 credits once, with no card. Platform is $200 a month, or $160 a month billed yearly, with 200,000 sends and 5,000 credits a month and unlimited seats and workspaces.
- Search 250M people and 24M companies.
- Search is free; you pay only for valid emails found, 1 credit ($0.02) each.
- Company and person enrichment is free.
Apollo vs Lusha FAQ
Is Apollo cheaper than Lusha?
Per credit, yes. Apollo Basic is $49 per seat a month billed yearly for 2,500 credits, and Lusha Starter is $37.45 a month billed yearly for 400. An email costs 1 credit on both; a phone number costs 8 on Apollo and 5 on Lusha. Lusha plans include seats, so compare at your team size.
Which is better for phone numbers?
Lusha charges 5 credits per phone number and says it has 117M+ verified numbers. Apollo charges 8 credits per number from the same pool as emails. Test both on your own target list.
Do Apollo and Lusha have free plans?
Yes. Apollo's free plan gives 75 credits per seat a month. Lusha's gives 40 credits a month for 1 seat, with no card.
The new Ken opens to the waiting list in batches.
Related
Sources
Changelog
- Page published.