B2B data providers
Ken is our productZoomInfo vs Apollo: Which Is Better in 2026?
Pick Apollo if you want published per-seat prices, a free plan, and sequences and a dialer in the same seat. Pick ZoomInfo if your reps call at scale and you run account plays on intent and website visitor data, on an annual contract.
Ken is our product. Every fact about other tools comes from their public pages on the date shown.
The Verdict
ZoomInfo or Apollo?
Ken's view, from each vendor's public pages checked Oct 17, 2026.
Pick ZoomInfo if
- Your reps call as much as they email and need mobile and direct-dial numbers; ZoomInfo says it has 135M+ direct dials.
- You run account-based plays on buyer intent and website visitor tracking, on Copilot Advanced and up.
- You want B2B data in your own agents or apps, paid per record through the GTM AI API or MCP server.
Pick Apollo if
- You want to see the price before you talk to sales, from $49 per seat a month billed yearly.
- You want contact data, sequences, a dialer and meeting scheduling in one seat.
- You want a free plan with Salesforce or HubSpot sync to try first.
- You want to pay email credits only for addresses Apollo can verify.
At a Glance
In short Of the 10 features below, ZoomInfo has 7 and Apollo has 9 in full, from each vendor's public pages checked Oct 17, 2026.
| Feature | ZoomInfo | Apollo | Ken(ours) |
|---|---|---|---|
| Free plan or free credits | Yes - ZoomInfo Lite, 10 credits a month; GTM AI gives 1,000 data credits at signup | Yes - 75 credits per seat a month | Yes - 1,000 credits once, no card |
| Unlimited users on one plan | No - paid plans priced per license, with a seat minimum | No - priced per seat | Yes - Platform includes unlimited seats and workspaces |
| Work email finder | Yes - 1 credit per exported profile | Yes - 1 credit per email, charged only for addresses Apollo can verify | Yes - 250M people and 24M companies; search is free, 1 credit ($0.02) per valid email found, charged only on success |
| Mobile and direct-dial numbers | Yes - mobile and direct dials from Professional up | Yes - 8 credits per phone number | No - work emails only |
| Email verification built in | Partial - emails in its data are verified; no bulk list verifier | Yes - emails verified before you are charged; waterfall re-verification on Basic and up | Yes - uploaded lists verified free on Platform (fair-use rate limits apply) |
| Browser extension | Yes - Chrome extension, also on Lite | Yes - Chrome prospecting, Gmail and Salesforce extensions on every plan | No |
| CRM integration (HubSpot, Salesforce) | Yes - Salesforce, HubSpot and more from Professional; HubSpot on Lite | Yes - Salesforce and HubSpot push and pull on every plan | Partial - email events one way to HubSpot, Salesforce, Pipedrive, Attio, Close and GoHighLevel through OutboundSync; native two-way sync coming |
| Buyer intent data | Yes - on Copilot Advanced and up; Streaming Intent is an add-on | Yes - Bombora topics: 1 on Free, 6 on Basic and Professional, 12 on Organization | Coming - Signals |
| API access | Yes - GTM AI API, MCP and CLI, pay-as-you-go credits | Yes - on every plan, daily call limits by plan; API calls that return data use credits | Yes - Ken API and Ken MCP server |
| Built-in email outreach | Partial - AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft | Yes - sequences on every plan; 250 emails a day on Free and Basic, unlimited from Professional | Yes - Campaigns over email and LinkedIn, 200,000 sends a month on Platform |
Rows are the features buyers compare in B2B data providers. Sources are listed at the end of the page.
How Much Do ZoomInfo and Apollo Cost?
In short ZoomInfo has no public subscription price and sells pay-as-you-go credits, priced below. Apollo.io's lowest paid plan is Basic, $65 per seat a month ($49 billed yearly).
| Tool | Plan | Monthly | Billed yearly (per month) | Unit |
|---|---|---|---|---|
| ZoomInfo | ZoomInfo Lite | $0 | $0 | Flat |
| Includes10 contact credits a month, 25 with Community Edition; Search, exports, Chrome extension and mobile app; WebSights Lite: up to 10 website visitor reveals a day; Business email required; not open to current or past paid customers | ||||
| ZoomInfo | Professional | Contact sales | Contact sales | Custom |
| IncludesMobile numbers and business emails; Chrome extension and mobile app; CRM integrations (HubSpot, Salesforce and more); AI email generation and intelligent dialing | ||||
| ZoomInfo | Copilot Advanced | Contact sales | Contact sales | Custom |
| IncludesEverything in Professional; Buyer intent signals and website visitors; Account Fit Score, champion tracking and job-change alerts; Workflows for automated outreach, export to Outreach or Salesloft | ||||
| ZoomInfo | Copilot Enterprise | Contact sales | Contact sales | Custom |
| IncludesEverything in Copilot Advanced; Real-time buyer intent and custom intent signals; Custom integrations and advanced workflows; Dedicated customer service manager and white-glove onboarding | ||||
| ZoomInfo | GTM AI (API, MCP and CLI) | Pay as you go | Pay as you go | Usage tiers |
| Includes1,000 data credits and 1,000 AI credits free at signup, no card; Data credits $0.38 each at the $1,000 spend tier; AI credits $0.05 each, flat rate; Search, lookup and find similar never use credits; Top-ups from $20, no contract or seat fees | ||||
| Apollo.io | Basic | $65 | $49 | Per seat |
| Includes2,500 credits per seat a month (30,000 a year on annual billing); Unlimited sequences, 250 emails a day; 6 Bombora intent topics; Waterfall enrichment and automated CRM enrichment; US dialer, calls use credits | ||||
| Apollo.io | Professional | $99 | $79 | Per seat |
| Includes4,000 credits per seat a month (48,000 a year on annual billing); Unlimited daily sends and A/Z testing; Unlimited Google and Microsoft mailboxes per user; AI agents and AI lead scoring; 4,000 minutes of call recording per user a month | ||||
| Apollo.io | Organization | Not sold monthly | $119 | Per seat |
| Includes72,000 credits per seat a year; Minimum 3 seats, annual billing only; 12 intent topics; SSO, custom permission profiles and Salesforce custom objects; 8,000 minutes of call recording per user a month | ||||
Prices in USD from each vendor's pricing page: ZoomInfo checked Oct 17, 2026, Apollo.io checked Oct 17, 2026.
- ZoomInfo: Contact sales: Professional, Copilot Advanced and Copilot Enterprise have no public price. ZoomInfo quotes on features, number of licenses and credit usage.
- ZoomInfo: One credit is used per exported contact or company profile, whether from the platform, the Chrome extension or an integration's API call. Packages include a set number of monthly credits, and more can be added.
- ZoomInfo: Paid plans are billed annually and include a minimum number of seats; ZoomInfo says there is no standard monthly option.
- Apollo.io: Credits are pooled across the team and granted upfront each billing cycle. Unused credits, including bought add-on credits, expire at the end of the cycle.
- Apollo.io: An email costs 1 credit and is charged only when Apollo can verify the address. A phone number costs 8 credits. Enrichment, AI research, the dialer, email warmup and domain or mailbox purchases also use credits.
- Apollo.io: Add-on credits are bought in-app and cost $0.025 per credit at small volumes, down to $0.015 at the largest tiers.
What Are the Key Differences Between ZoomInfo and Apollo?
In short 8 differences that change which tool fits, each from the vendors' own pages.
| Topic | ZoomInfo | Apollo |
|---|---|---|
| Public prices | None for Professional or the Copilot plans; every quote goes through sales | Basic $49 and Professional $79 per seat a month billed yearly |
| Contract | Annual, with a minimum seat count; no standard monthly option | Monthly or yearly on Basic and Professional |
| Free tier | ZoomInfo Lite, 10 credits a month, closed to current or past paid customers | 75 credits per seat a month and 2 sequences per team |
| Database size, as each states | 500M+ professional profiles and 135M+ direct dials | 240M+ contacts and 30M+ accounts |
| Phone numbers | Mobile and direct dials from Professional | 8 credits per number, from the same pool as emails |
| Intent data | Buyer intent and website visitors on Copilot Advanced and up; ZoomInfo says it tracks 4,500+ topics | Bombora topics: 1 on Free, 6 on Basic and Professional |
| Email outreach | AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft | Sequences on every plan; 250 emails a day on Free and Basic, unlimited from Professional |
| API | GTM AI pay as you go, $0.38 per data credit at the $1,000 tier; search and lookup are free | On every plan with daily limits; calls that return data use credits |
Or Skip Both: Ken
In short Ken Search covers 250M people and 24M companies, searchable by title, seniority, company and location.
Ken's Free plan gives 1,000 credits once, with no card. Platform is $200 a month, or $160 a month billed yearly, with 200,000 sends and 5,000 credits a month and unlimited seats and workspaces.
- Search 250M people and 24M companies.
- Search is free; you pay only for valid emails found, 1 credit ($0.02) each.
- Company and person enrichment is free.
ZoomInfo vs Apollo FAQ
Is Apollo cheaper than ZoomInfo?
Apollo publishes its prices, from $49 per seat a month billed yearly, and has a free plan. ZoomInfo publishes no price for Professional or its Copilot plans and sells them as annual contracts with a minimum seat count, so you need a quote to compare. Its GTM AI API is pay as you go, at $0.38 per data credit at the $1,000 spend tier.
Which has more data, ZoomInfo or Apollo?
By their own counts, ZoomInfo has 500M+ professional profiles and 135M+ direct dials, and Apollo has 240M+ contacts and 30M+ accounts. Run a sample search on your own target market before you buy.
Does ZoomInfo have a free version?
Yes. ZoomInfo Lite gives 10 credits a month with the Chrome extension and WebSights Lite. It needs a business email and is closed to current or past paid customers. Apollo's free plan gives 75 credits per seat a month.
Can you send emails from ZoomInfo or Apollo?
Apollo runs sequences on every plan, capped at 250 emails a day on Free and Basic. ZoomInfo drafts emails with AI and sends them through Gmail, Outlook, Outreach or Salesloft.
The new Ken opens to the waiting list in batches.
Related
Sources
Changelog
- Page published.