B2B data providers
Ken is our productZoomInfo vs RocketReach: Which Is Better in 2026?
Pick RocketReach if you look up contacts one at a time, with published monthly and annual prices. Pick ZoomInfo if your team needs phone data, intent and CRM workflows at scale and can sign an annual contract.
Ken is our product. Every fact about other tools comes from their public pages on the date shown.
The Verdict
ZoomInfo or RocketReach?
Ken's view, from each vendor's public pages checked Oct 17, 2026.
Pick ZoomInfo if
- Your team needs intent data, website visitors and alerts on Copilot Advanced and up.
- You want per-record API pricing through GTM AI, where search and lookup never use credits.
Pick RocketReach if
- You want a published price, monthly or annual, from 1 seat.
- You look up contacts one by one and want unlimited lookups on an annual plan.
- You recruit and need a Bullhorn integration, from the Pro plan.
- You want sequences included, up to 500 emails a day.
At a Glance
In short Of the 10 features below, ZoomInfo has 7 and RocketReach has 9 in full, from each vendor's public pages checked Oct 17, 2026.
| Feature | ZoomInfo | RocketReach | Ken(ours) |
|---|---|---|---|
| Free plan or free credits | Yes - ZoomInfo Lite, 10 credits a month; GTM AI gives 1,000 data credits at signup | Yes - 5 free lookups | Yes - 1,000 credits once, no card |
| Unlimited users on one plan | No - paid plans priced per license, with a seat minimum | No - priced per seat; each added seat saves 5% | Yes - Platform includes unlimited seats and workspaces |
| Work email finder | Yes - 1 credit per exported profile | Yes - 1 lookup per profile, used only when a verified email or phone is found | Yes - 250M people and 24M companies; search is free, 1 credit ($0.02) per valid email found, charged only on success |
| Mobile and direct-dial numbers | Yes - mobile and direct dials from Professional up | Yes - on Pro and Ultimate | No - work emails only |
| Email verification built in | Partial - emails in its data are verified; no bulk list verifier | Yes - email verification on every plan; phone verification on Pro and up | Yes - uploaded lists verified free on Platform (fair-use rate limits apply) |
| Browser extension | Yes - Chrome extension, also on Lite | Yes - Chrome extension on every plan | No |
| CRM integration (HubSpot, Salesforce) | Yes - Salesforce, HubSpot and more from Professional; HubSpot on Lite | Yes - Salesforce and HubSpot on Pro and Ultimate; syncs use export credits on annual plans | Partial - email events one way to HubSpot, Salesforce, Pipedrive, Attio, Close and GoHighLevel through OutboundSync; native two-way sync coming |
| Buyer intent data | Yes - on Copilot Advanced and up; Streaming Intent is an add-on | Yes - on Ultimate | Coming - Signals |
| API access | Yes - GTM AI API, MCP and CLI, pay-as-you-go credits | Yes - API and MCP on every plan; calls use export credits on annual plans | Yes - Ken API and Ken MCP server |
| Built-in email outreach | Partial - AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft | Yes - sequences and an AI email writer on every plan, up to 500 emails a day | Yes - Campaigns over email and LinkedIn, 200,000 sends a month on Platform |
Rows are the features buyers compare in B2B data providers. Sources are listed at the end of the page.
How Much Do ZoomInfo and RocketReach Cost?
In short ZoomInfo has no public subscription price and sells pay-as-you-go credits, priced below. RocketReach's lowest paid plan is Essentials, $69 per seat a month ($33 billed yearly).
| Tool | Plan | Monthly | Billed yearly (per month) | Unit |
|---|---|---|---|---|
| ZoomInfo | ZoomInfo Lite | $0 | $0 | Flat |
| Includes10 contact credits a month, 25 with Community Edition; Search, exports, Chrome extension and mobile app; WebSights Lite: up to 10 website visitor reveals a day; Business email required; not open to current or past paid customers | ||||
| ZoomInfo | Professional | Contact sales | Contact sales | Custom |
| IncludesMobile numbers and business emails; Chrome extension and mobile app; CRM integrations (HubSpot, Salesforce and more); AI email generation and intelligent dialing | ||||
| ZoomInfo | Copilot Advanced | Contact sales | Contact sales | Custom |
| IncludesEverything in Professional; Buyer intent signals and website visitors; Account Fit Score, champion tracking and job-change alerts; Workflows for automated outreach, export to Outreach or Salesloft | ||||
| ZoomInfo | Copilot Enterprise | Contact sales | Contact sales | Custom |
| IncludesEverything in Copilot Advanced; Real-time buyer intent and custom intent signals; Custom integrations and advanced workflows; Dedicated customer service manager and white-glove onboarding | ||||
| ZoomInfo | GTM AI (API, MCP and CLI) | Pay as you go | Pay as you go | Usage tiers |
| Includes1,000 data credits and 1,000 AI credits free at signup, no card; Data credits $0.38 each at the $1,000 spend tier; AI credits $0.05 each, flat rate; Search, lookup and find similar never use credits; Top-ups from $20, no contract or seat fees | ||||
| RocketReach | Essentials | $69 | $33 | Per seat |
| Includes100 lookups a month, or unlimited lookups on annual billing; Verified emails only; 1,200 exports a year on annual billing; Sequences, up to 500 emails a day; Chrome extension, MCP and API access | ||||
| RocketReach | Pro | $119 | $75 | Per seat |
| Includes250 lookups a month, or unlimited lookups on annual billing; Verified emails plus mobile and direct phone numbers; 3,600 exports a year on annual billing; Salesforce, HubSpot, Outreach, Salesloft and Bullhorn integrations; Technographics, news and org charts | ||||
| RocketReach | Ultimate | $209 | $142 | Per seat |
| Includes1,000 lookups a month, or unlimited lookups on annual billing; Verified emails and phone numbers; 20,000 exports a year on annual billing; Intent data and healthcare data; SSO, suppression lists and Salesforce custom mapping | ||||
| RocketReach | Custom | Contact sales | Contact sales | Custom |
| IncludesFrom $6,000 a year; Customizable packages, pooled credits and company exports; Dedicated account manager and higher API limits | ||||
Prices in USD from each vendor's pricing page: ZoomInfo checked Oct 17, 2026, RocketReach checked Oct 17, 2026.
- ZoomInfo: Contact sales: Professional, Copilot Advanced and Copilot Enterprise have no public price. ZoomInfo quotes on features, number of licenses and credit usage.
- ZoomInfo: One credit is used per exported contact or company profile, whether from the platform, the Chrome extension or an integration's API call. Packages include a set number of monthly credits, and more can be added.
- ZoomInfo: Paid plans are billed annually and include a minimum number of seats; ZoomInfo says there is no standard monthly option.
- RocketReach: Annual plans are paid upfront: $399, $899 or $1,699 a year for Essentials, Pro and Ultimate.
- RocketReach: Annual plans include unlimited lookups with a fair use cap of 10,000 a month, plus a fixed number of export credits. CSV downloads, list uploads, Autopilot, CRM syncs, the API and MCP all use export credits.
- RocketReach: Monthly plans include 100, 250 or 1,000 lookups a month. Unused lookups roll over for up to 12 months while the subscription stays active.
What Are the Key Differences Between ZoomInfo and RocketReach?
In short 8 differences that change which tool fits, each from the vendors' own pages.
| Topic | ZoomInfo | RocketReach |
|---|---|---|
| Public prices | None for Professional or the Copilot plans; the GTM AI API is pay as you go | Published per-seat prices for Essentials, Pro and Ultimate, monthly or annual |
| Contract | Annual, with a seat minimum | Monthly or annual, from 1 seat |
| What a credit buys | 1 credit per exported contact or company profile | 1 lookup only when a verified email or phone is found, never twice for the same profile |
| Exports | Each export uses a credit from the package | Annual plans cap exports at 1,200, 3,600 or 20,000 a year |
| Phone numbers | Mobile and direct dials from Professional | From Pro; Essentials is email only |
| Intent data | On Copilot Advanced and up; ZoomInfo says it tracks 4,500+ topics | Intent data on Ultimate |
| Database size, as each states | 500M+ professional profiles | Email, phone and social for 700M+ professionals |
| Free tier | ZoomInfo Lite, 10 credits a month | Free email-only lookup credits, not a monthly allowance |
Or Skip Both: Ken
In short Ken Search covers 250M people and 24M companies, searchable by title, seniority, company and location.
Ken's Free plan gives 1,000 credits once, with no card. Platform is $200 a month, or $160 a month billed yearly, with 200,000 sends and 5,000 credits a month and unlimited seats and workspaces.
- Search 250M people and 24M companies.
- Search is free; you pay only for valid emails found, 1 credit ($0.02) each.
- Company and person enrichment is free.
ZoomInfo vs RocketReach FAQ
Is RocketReach cheaper than ZoomInfo?
RocketReach publishes monthly and annual prices for Essentials, Pro and Ultimate. ZoomInfo publishes no price for Professional or its Copilot plans and sells them as annual contracts with a seat minimum.
Does RocketReach have unlimited lookups?
On annual plans, yes, under a fair use cap of 10,000 lookups a month. Exports are capped at 1,200, 3,600 or 20,000 a year by plan, and CSV downloads, CRM syncs, API and MCP calls all use export credits.
Do ZoomInfo and RocketReach have phone numbers?
Both do. ZoomInfo includes mobile and direct dials from its Professional package and says it has 135M+ direct dials. RocketReach adds phone numbers from its Pro plan.
The new Ken opens to the waiting list in batches.
Related
Sources
Changelog
- Page published.