B2B data providers
Ken is our productZoomInfo vs Cognism: Which Is Better in 2026?
Both quote their main plans through sales. Pick Cognism if you call into Europe and want phone-verified mobiles screened against Do Not Call lists; pick ZoomInfo for the broader platform, with buyer intent, website visitors and a free Lite tier.
Ken is our product. Every fact about other tools comes from their public pages on the date shown.
The Verdict
ZoomInfo or Cognism?
Ken's view, from each vendor's public pages checked Oct 17, 2026.
Pick ZoomInfo if
- You want to try before talking to sales, with ZoomInfo Lite at 10 credits a month.
- You want buyer intent and website visitor tracking, on Copilot Advanced and up.
- You want AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft.
Pick Cognism if
- You cold call European decision-makers and want phone-verified mobiles.
- You need phone data screened against 16 Do Not Call lists before it is shown.
- You want a revealed contact to stay free for the whole contract, with a new credit only after a job change.
At a Glance
In short Of the 10 features below, ZoomInfo has 7 and Cognism has 6 in full, from each vendor's public pages checked Oct 17, 2026.
| Feature | ZoomInfo | Cognism | Ken(ours) |
|---|---|---|---|
| Free plan or free credits | Yes - ZoomInfo Lite, 10 credits a month; GTM AI gives 1,000 data credits at signup | No - free data sample on request | Yes - 1,000 credits once, no card |
| Unlimited users on one plan | No - paid plans priced per license, with a seat minimum | No - Standard and Pro include 5 seats | Yes - Platform includes unlimited seats and workspaces |
| Work email finder | Yes - 1 credit per exported profile | Yes - 1 credit per revealed contact | Yes - 250M people and 24M companies; search is free, 1 credit ($0.02) per valid email found, charged only on success |
| Mobile and direct-dial numbers | Yes - mobile and direct dials from Professional up | Yes - phone-verified mobiles; premium mobile filter and on-demand verification on Pro | No - work emails only |
| Email verification built in | Partial - emails in its data are verified; no bulk list verifier | Partial - emails verified before delivery; on-demand verification covers mobiles (Pro) | Yes - uploaded lists verified free on Platform (fair-use rate limits apply) |
| Browser extension | Yes - Chrome extension, also on Lite | Yes - Chrome extension over LinkedIn and websites | No |
| CRM integration (HubSpot, Salesforce) | Yes - Salesforce, HubSpot and more from Professional; HubSpot on Lite | Yes - Salesforce, HubSpot, Pipedrive, Microsoft Dynamics; CRM Enrichment is an add-on | Partial - email events one way to HubSpot, Salesforce, Pipedrive, Attio, Close and GoHighLevel through OutboundSync; native two-way sync coming |
| Buyer intent data | Yes - on Copilot Advanced and up; Streaming Intent is an add-on | Yes - Bombora intent on Pro, up to 12 topics from 11,000+ | Coming - Signals |
| API access | Yes - GTM AI API, MCP and CLI, pay-as-you-go credits | Yes - MCP and API on Standard and Pro, same credit pool | Yes - Ken API and Ken MCP server |
| Built-in email outreach | Partial - AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft | No - exports to CRMs, Outreach and Salesloft | Yes - Campaigns over email and LinkedIn, 200,000 sends a month on Platform |
Rows are the features buyers compare in B2B data providers. Sources are listed at the end of the page.
How Much Do ZoomInfo and Cognism Cost?
In short ZoomInfo has no public subscription price and sells pay-as-you-go credits, priced below. Cognism lists no price for its paid plans.
| Tool | Plan | Monthly | Billed yearly (per month) | Unit |
|---|---|---|---|---|
| ZoomInfo | ZoomInfo Lite | $0 | $0 | Flat |
| Includes10 contact credits a month, 25 with Community Edition; Search, exports, Chrome extension and mobile app; WebSights Lite: up to 10 website visitor reveals a day; Business email required; not open to current or past paid customers | ||||
| ZoomInfo | Professional | Contact sales | Contact sales | Custom |
| IncludesMobile numbers and business emails; Chrome extension and mobile app; CRM integrations (HubSpot, Salesforce and more); AI email generation and intelligent dialing | ||||
| ZoomInfo | Copilot Advanced | Contact sales | Contact sales | Custom |
| IncludesEverything in Professional; Buyer intent signals and website visitors; Account Fit Score, champion tracking and job-change alerts; Workflows for automated outreach, export to Outreach or Salesloft | ||||
| ZoomInfo | Copilot Enterprise | Contact sales | Contact sales | Custom |
| IncludesEverything in Copilot Advanced; Real-time buyer intent and custom intent signals; Custom integrations and advanced workflows; Dedicated customer service manager and white-glove onboarding | ||||
| ZoomInfo | GTM AI (API, MCP and CLI) | Pay as you go | Pay as you go | Usage tiers |
| Includes1,000 data credits and 1,000 AI credits free at signup, no card; Data credits $0.38 each at the $1,000 spend tier; AI credits $0.05 each, flat rate; Search, lookup and find similar never use credits; Top-ups from $20, no contract or seat fees | ||||
| Cognism | Standard | Contact sales | Contact sales | Custom |
| Includes5 seats included; Emails, mobiles, job titles and work history; Hiring, funding and job-change signals; MCP and API access; CSV enrichment and AI search | ||||
| Cognism | Pro | Contact sales | Contact sales | Custom |
| Includes5 seats included; Everything in Standard; Premium mobile filter and on-demand mobile verification; Bombora intent data, up to 12 topics | ||||
| Cognism | CRM Enrichment | Contact sales | Contact sales | Custom |
| IncludesStandalone or as an add-on to Standard or Pro; Enriches and maintains CRM records; A credit is used again only when key details change, like a job move | ||||
Prices in USD from each vendor's pricing page: ZoomInfo checked Oct 17, 2026, Cognism checked Oct 17, 2026.
- ZoomInfo: Contact sales: Professional, Copilot Advanced and Copilot Enterprise have no public price. ZoomInfo quotes on features, number of licenses and credit usage.
- ZoomInfo: One credit is used per exported contact or company profile, whether from the platform, the Chrome extension or an integration's API call. Packages include a set number of monthly credits, and more can be added.
- ZoomInfo: Paid plans are billed annually and include a minimum number of seats; ZoomInfo says there is no standard monthly option.
- Cognism: Contact sales: Cognism publishes no prices. Standard, Pro, CRM Enrichment and Data-as-a-Service are quoted.
- Cognism: 1 credit = 1 revealed contact. Each seat includes an allocation of credits, and more can be bought at any point.
- Cognism: Viewing a contact you already revealed is free for the rest of the contract; a credit is used again only if the contact changes jobs.
What Are the Key Differences Between ZoomInfo and Cognism?
In short 7 differences that change which tool fits, each from the vendors' own pages.
| Topic | ZoomInfo | Cognism |
|---|---|---|
| Coverage focus | 500M+ profiles and 135M+ direct dials, by its own count | Phone-verified mobiles, which it says are 98% accurate in Europe |
| Seats | Per license, with a seat minimum | Standard and Pro include 5 seats |
| Free option | ZoomInfo Lite, 10 credits a month | No free plan or self-serve trial; a free data sample on request |
| What a credit buys | 1 exported contact or company profile | 1 revealed contact, free to view again for the contract; charged again only after a job change |
| Intent data | On Copilot Advanced and up; ZoomInfo says it tracks 4,500+ topics | Bombora on Pro, up to 12 topics from 11,000+ |
| Email outreach | AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft | None built in; contacts go to CRMs, Outreach and Salesloft |
| API and MCP | GTM AI API, MCP and CLI, pay as you go | MCP and API on both packages, from the same credit pool |
Or Skip Both: Ken
In short Ken Search covers 250M people and 24M companies, searchable by title, seniority, company and location.
Ken's Free plan gives 1,000 credits once, with no card. Platform is $200 a month, or $160 a month billed yearly, with 200,000 sends and 5,000 credits a month and unlimited seats and workspaces.
- Search 250M people and 24M companies.
- Search is free; you pay only for valid emails found, 1 credit ($0.02) each.
- Company and person enrichment is free.
ZoomInfo vs Cognism FAQ
Is Cognism cheaper than ZoomInfo?
Neither publishes prices for its main plans, so you need quotes from both. Cognism packages include 5 seats; ZoomInfo prices per license with a seat minimum and annual billing.
Which is better for European data?
Cognism focuses on Europe. It says its phone-verified European mobiles are 98% accurate and screens phone data against 16 Do Not Call lists. Compare both on a sample of your own target accounts; Cognism aims to send a free sample within 72 hours.
Does Cognism have intent data?
Yes, Bombora intent on the Pro package, up to 12 topics from 11,000+. ZoomInfo offers buyer intent on Copilot Advanced and up and says it tracks 4,500+ topics.
The new Ken opens to the waiting list in batches.
Related
Sources
Changelog
- Page published.