Tool vs tool
Ken is our productClay vs ZoomInfo: Which Is Better in 2026?
Pick ZoomInfo if you want one large database with phone numbers and intent data and you buy on annual contracts. Pick Clay if you want to enrich lists from 150+ providers at published prices, with unlimited seats and no charge when a lookup returns nothing.
Ken is our product. Every fact about other tools comes from their public pages on the date shown.
The Verdict
Clay or ZoomInfo?
Ken's view, from each vendor's public pages checked Oct 17, 2026.
Pick Clay if
- You want published prices, from $167 a month billed yearly on Launch.
- You want unlimited seats on every plan.
- You want waterfall enrichment across 150+ providers and pay nothing when a lookup returns no result.
Pick ZoomInfo if
- Your reps need mobile and direct-dial numbers at scale.
- You run account plays on buyer intent and website visitor data, on Copilot Advanced and up.
- You want one vendor's database in a Chrome extension, your CRM and your own agents through API or MCP.
At a Glance
In short Of the 3 features below, Clay has 2 and ZoomInfo has 2 in full, from each vendor's public pages checked Oct 17, 2026.
| Feature | Clay | ZoomInfo |
|---|---|---|
| Free plan or trial | Free plan: 500 Actions and 100 Data Credits a month | ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card |
| Lowest paid plan | Launch, $185 a month ($167 billed yearly) | No public subscription price; pay-as-you-go credits sold |
| Built-in B2B contact data and email finding | Yes - 150+ providers in waterfalls, billed in Data Credits | Yes - 1 credit per exported profile |
| Native email and LinkedIn sending | Partial - email sequencer from Launch, no LinkedIn sends | Partial - AI-drafted emails sent through Gmail, Outlook, Outreach or Salesloft |
| CRM steps (HubSpot, Salesforce) | Yes - HubSpot and Salesforce sync on Growth plan and up | Yes - Salesforce, HubSpot and more from Professional; HubSpot on Lite |
Clay and ZoomInfo sit in different categories, so the rows are pricing plus the features both answer. Sources are listed at the end of the page.
How Much Do Clay and ZoomInfo Cost?
In short Clay's lowest paid plan is Launch, $185 a month ($167 billed yearly). ZoomInfo has no public subscription price and sells pay-as-you-go credits, priced below.
| Tool | Plan | Monthly | Billed yearly (per month) | Unit |
|---|---|---|---|---|
| Clay | Free | $0 | $0 | Flat |
| Includes500 Actions and 100 Data Credits a month; Unlimited seats and tables; Up to 200 rows per table; Multi-provider waterfalls and Claygent | ||||
| Clay | Launch | $185 | $167 | Usage tiers |
| Includes15,000 Actions and 2,500 Data Credits a month at the entry tier; Phone number enrichment; Job change, company news and social listening signals; Email sequencer or sequencing integrations; Up to 50,000 rows per table | ||||
| Clay | Growth | $495 | $446 | Usage tiers |
| Includes40,000 Actions and 6,000 Data Credits a month at the entry tier; CRM and data warehouse sync; HTTP API integrations and webhooks; Web intent signals and ad audiences; Priority support | ||||
| Clay | Enterprise | Contact sales | Contact sales | Custom |
| Includes100,000+ Data Credits and 200,000+ Actions a month; SSO, SCIM and role-based access control; Clay API access and bulk enrichment; Dedicated growth strategist | ||||
| ZoomInfo | ZoomInfo Lite | $0 | $0 | Flat |
| Includes10 contact credits a month, 25 with Community Edition; Search, exports, Chrome extension and mobile app; WebSights Lite: up to 10 website visitor reveals a day; Business email required; not open to current or past paid customers | ||||
| ZoomInfo | Professional | Contact sales | Contact sales | Custom |
| IncludesMobile numbers and business emails; Chrome extension and mobile app; CRM integrations (HubSpot, Salesforce and more); AI email generation and intelligent dialing | ||||
| ZoomInfo | Copilot Advanced | Contact sales | Contact sales | Custom |
| IncludesEverything in Professional; Buyer intent signals and website visitors; Account Fit Score, champion tracking and job-change alerts; Workflows for automated outreach, export to Outreach or Salesloft | ||||
| ZoomInfo | Copilot Enterprise | Contact sales | Contact sales | Custom |
| IncludesEverything in Copilot Advanced; Real-time buyer intent and custom intent signals; Custom integrations and advanced workflows; Dedicated customer service manager and white-glove onboarding | ||||
| ZoomInfo | GTM AI (API, MCP and CLI) | Pay as you go | Pay as you go | Usage tiers |
| Includes1,000 data credits and 1,000 AI credits free at signup, no card; Data credits $0.38 each at the $1,000 spend tier; AI credits $0.05 each, flat rate; Search, lookup and find similar never use credits; Top-ups from $20, no contract or seat fees | ||||
Prices in USD from each vendor's pricing page: Clay checked Oct 17, 2026, ZoomInfo checked Oct 17, 2026.
- Clay: Two meters: Actions count platform work (1 per enrichment, AI run, export or sequenced lead, under $0.01 each) and Data Credits pay for data and AI bought in Clay's marketplace (from $0.05 each).
- Clay: Launch is $185 a month billed monthly (15,000 Actions for $60 plus 2,500 Data Credits for $125), or $167 a month billed annually ($54 plus $113).
- Clay: Growth is $495 a month billed monthly (40,000 Actions for $205 plus 6,000 Data Credits for $290), or $446 a month billed annually ($185 plus $261).
- ZoomInfo: Contact sales: Professional, Copilot Advanced and Copilot Enterprise have no public price. ZoomInfo quotes on features, number of licenses and credit usage.
- ZoomInfo: One credit is used per exported contact or company profile, whether from the platform, the Chrome extension or an integration's API call. Packages include a set number of monthly credits, and more can be added.
- ZoomInfo: Paid plans are billed annually and include a minimum number of seats; ZoomInfo says there is no standard monthly option.
What Are the Key Differences Between Clay and ZoomInfo?
In short 7 differences that change which tool fits, each from the vendors' own pages.
| Topic | Clay | ZoomInfo |
|---|---|---|
| What it is | Enrichment platform across 150+ data and AI providers | Go-to-market data platform with its own contact and company database |
| Public prices | Launch $185 a month or $167 billed yearly; Growth $495 or $446 | None for Professional or the Copilot plans |
| Seats | Unlimited on every plan | Priced per license, with a seat minimum |
| Contract | Monthly or annual; Enterprise needs an annual commitment | Annual; no standard monthly option |
| Phone numbers | Phone enrichment from Launch | Mobile and direct dials from Professional; it says it has 135M+ direct dials |
| Intent and signals | Job change, company news and social listening on Launch; web intent on Growth | Intent and website visitors on Copilot Advanced and up; ZoomInfo says it tracks 4,500+ topics |
| Free tier | 500 Actions and 100 Data Credits a month | ZoomInfo Lite, 10 credits a month |
Clay vs ZoomInfo FAQ
Is Clay cheaper than ZoomInfo?
Clay publishes its prices, with Launch at $185 a month, or $167 billed yearly, and unlimited seats. ZoomInfo sells Professional and its Copilot plans by quote on annual contracts with a minimum seat count, so you need a quote to compare.
Does Clay have phone numbers?
Yes. Phone number enrichment starts on Launch, drawn from Clay's data providers. ZoomInfo includes mobile and direct-dial numbers from its Professional package.
Do Clay and ZoomInfo have free tiers?
Clay's free plan gives 500 Actions and 100 Data Credits a month with unlimited seats. ZoomInfo Lite gives 10 credits a month and is closed to current or past paid customers.
The new Ken opens to the waiting list in batches.
Related
Sources
Changelog
- Page published.